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1985 失蹤貨車現身！Nike ×《怪奇物語》聯名系列揭曉，帶著經典風格回歸
圖片來源／NIKE
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這個聯名系列帶著經典 80 年代風格，包含運動鞋、運動服、T恤等，將分兩波上市。
日前 Nike 官方公佈了一段監視器影片，顯示有一批「特殊產品」神秘失蹤，它們在 1985 年時由從奧勒岡總部出發的貨車運送。而貨車的最後身影，出現在印第安納州霍金斯的一些監控錄像中。當時已有許多人猜測，Netflix《怪奇物語》是否將與 Nike 推出聯名系列。答案日前揭曉，這批「特殊產品」帶著經典的 80 年代風格，包含運動鞋、運動服、T恤等，將分別於 6 月 27 日、7 月 1 日正式發售。
這次聯名以《怪奇物語》第三季的 1985 年代為靈感，帶著標誌性的 Nike 風格，包含：Cortez、Blazer、Air Tailwind ’79，以綠色、橙色配色，和搶眼的紅色、藍色，每一款鞋子都有特別包裝和特別版別針。
第一批將於 6 月 27 日發佈的「Hawkins High」系列，以位於印第安納州霍金斯小鎮的學校為設計靈感，包含校方的綠色、橙色配色，還有充滿復古味的吉祥物老虎圖案。
第二批則暗示了接下來第三季《怪奇物語》的重要元素，名為「OG」系列，以紅色、白色、藍色為主，慶祝影集即將重返螢幕的特別日子——7月4日（也是美國的獨立紀念日）。
與主題一致，鞋款上包含配色及細節都有特別標誌，包含年份、Stranger Things字樣。對影集和 Nike 來說，1985 都是特別的年份，除了第三季即將展開的劇情，Nike 表示，1985 年的體育世界也正發生著根本性的變化，像是職業籃球正逐步走向表演時代，也是 Nike Air 開始成形的一年，Cortez、Blazer、Tailwind 都是當時主要的產品，很符合劇中的時代背景。
詳細發售資訊，可留意 Nike × 《怪奇物語》特別網頁，6款運動鞋售價每雙皆為USD$120，運動鞋細節請往下滑。
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DesginBIZ Fest\u300d\uff01\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"","editor":"Shopping Design","date":"2025.05.12","date2":"May.12","time":"05:07 PM","my_publish_date":"2025-05-12T19:00:00+08:00","to_publish_date":"2025\/05\/12","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/11985"}
2025 DesignBIZ 趨勢論壇再登場！聚焦「未來的消費與體驗」，洞察產業變局與場景進化
2025/05/12
Shopping Design
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2025 設計新商業年會—趨勢論壇 9/25 松菸誠品登場！以「未來的消費與體驗」為題，從設計創意視角切入，探討生活型態、品牌互動與市場文化的新樣貌。
深入未來消費現場！全日型論壇 9/25 誠品表演廳登場
▹ 為何參加？
➬ 從設計觀點洞察消費變化，搶先掌握未來生活與商業模式趨勢
➬ 面對高度競爭與個性化的市場，品牌如何找出差異化溝通策略？
➬ 如何運用企劃、體驗與角色資產，打造更具參與感的品牌文化？
2025 DesignBIZ Fest 設計新商業年會——趨勢論壇將以「LIVING ╳ EXPERIENCE ╳ INFLUENCE」為 3 大核心主軸 ，邀集來自品牌、設計、內容與城市等不同領域的實踐者，聚焦「未來的消費與體驗」，解析新世代消費行為與文化價值的轉變。
當購買行為開始反映價值觀、情感與身份認同，品牌該如何回應？又該如何預見？今年論壇將從設計、創意與企劃觀點切入，帶來跨領域的策略思維與實務觀察，掌握消費文化變遷下的市場機會與產業方向。
➬ 限量 50 名！盲鳥最優惠：點此報名
9/25 (四) 未來的消費與體驗 —— DesignBIZ 趨勢論壇
解構未來生活型態與消費文化重組
品牌轉型 • 設計管理 • 個人化行銷 • 新世代互動 • 科技賦能
各行各業都該關注的議題趨勢！ 在消費文化不斷重組、生活模式快速更迭的當下，今年趨勢論壇以「未來的消費與體驗」為題，從設計與創意視角看未來的商業機會。
從 3 大核心主軸，延伸 5 大實務議題，聚焦設計如何參與品牌經營、消費行為與文化溝通。從生活企劃、內容體驗到科技 AI 應用等，帶來跨領域講者的第一手策略觀察與方法實踐，深化對未來市場的理解，為商業與創意打開更多想像與可能，直擊新世代市場的關鍵轉變！
≣ 參與對象
◦ 品牌經營者・創業者 — 追求策略轉型與品牌再定義的實踐路徑
◦ 跨領域領導者 — 開拓經營視角，強化團隊創意思維
◦ 策略／內容企劃人 — 掌握前線設計與消費趨勢應用
◦ 創意設計工作者 — 強化設計與市場連動思考，拓展設計影響力
≣ 活動資訊
時間｜2025 年 9 月 25 日（四） 09:30-17:00（9:00 進場）
地點｜松山文創園區 誠品表演廳（台北市信義區菸廠路88號B1）
≣ 票券資訊
◦ 盲鳥最優惠 71 折：3000元 / 人 ➬ 立即報名
◦ 一般原價：4200 元 / 人
※ 票券包含 Shopping Design 特刊雜誌乙本（9月出刊，價值 350 元）
※ 票券或內容洽詢：sd@shoppingdesign.com.tw、02-8773-9808 #285 謝先生
≣ 報名須知
※ 論壇附贈輕食餐盒。
※ 本公司採用電子發票，發票將統一於付款完成後的兩週內由「綠界科技 ECPay」寄送電子發票開立通知至您報名時填寫的發票收件人email。若有公司報帳特殊需求（如更改統編、同筆訂單開立多張發票...等），敬請於報名前來信或來電告知，完成報名後恕無法受理，謝謝。
※ 如需申請退款請於論壇開始日前 8 個工作天告知，我們將收取論壇的 10% 費用以及銀行轉帳之手續費，逾期恕不受理。論壇亦提供名額保留，請於課前來電或來信告知，可為您保留名額一年，一年內若對其他課程有興趣可轉移至風格經濟學院所舉辦之該堂課。
※ 主辦單位保留活動大綱異動之權利，更新資訊以活動網頁內容為主。
2025 DesignBIZ Fest 設計新商業年會資訊
・9/25(四) 趨勢論壇 @誠品表演廳（台北市信義區菸廠路88號B1）
・9/26(五)-9/28(日) 主題展會 @松山文創園區 2、3 號倉庫（台北市信義區光復南路133號）
關於「設計新商業年會 DesignBIZ Fest」
2006 年創立起始，Shopping Design 從個人消費需求出發，傳遞買設計、學設計、享受設計的理念；與讀者分享好設計背後的理念和知識，期待更有意識的消費、有態度的理想生活。 而進入日趨自動化、生活化、娛樂化的消費場景裡，我們開始深度看向市場供給端，分享企業品牌如何運用設計展開溝通、貼近需求、引導創新，深入其中設計之所以能為商業賦能的關鍵、交流共創，進而催生了「設計新商業年會 DesginBIZ Fest」！
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