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class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2021-02\/img-1612176742-12831.jpg?w=2000\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u53ef\u53e3\u53ef\u6a02 OpentoBetter 03.jpg\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2021-02\/img-1612176742-12831.jpg?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2021-02\/img-1612176742-12831.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2021-02\/img-1612176742-12831.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u53ef\u53e3\u53ef\u6a02 OpentoBetter 03.jpg\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \u300c\u73fe\u5728\u5c31\u662f\u02cd\u02cd\u02cd\u02cd\u6700\u597d\u7684\u6642\u6a5f\u3002\u300d\u300c\u6211\u4e0d\u662f\u5f88\u64c5\u9577\u02cd\u02cd\u02cd\u02cd\uff0c\u4f46\u6211\u9858\u610f\u8a66\u8a66\u770b\u3002\u300d\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fcoca-cola\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cblockquote\u003E\n\u003Cp\u003E\u003Cstrong\u003E\u53ef\u53e3\u53ef\u6a02 Open to Better\u003C\/strong\u003E\u003Cbr \/\u003E\n\u003Ca href=\u0022http:\/\/bit.ly\/2Mfneoc\u0022\u003Ehttp:\/\/bit.ly\/2Mfneoc\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"\u90ed\u601d\u59a4","editor":"\u90ed\u601d\u59a4","date":"2021.02.01","date2":"Feb.01","time":"02:07 PM","my_publish_date":"2021-02-01T19:30:00+08:00","to_publish_date":"2021\/02\/01","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/6310"}
為可口可樂換上滿滿正能量！「新年心願填空題」設計，英國版新包裝為 2021 帶來積極開始
圖片來源／coca-cola
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可口可樂新包裝，英國上架！「我會更常為你而微笑」「你說的沒錯，我是該多休息休息」新包裝引領大家許下新年承諾，用樂觀的心情踏入 2021。
可口可樂的行銷活動，總是能精準地抓住眼球，由荷蘭 72andsunny 工作室操刀，新版限量包裝已在英國悄悄上架；這次的「新年心願填空題」設計，鼓勵人們反思 2020 年，並展望 2021 更好的發展。
心願填空題，取代經典可樂 logo
這次的設計，在包裝上以新年心願的句子，來取代可口可樂經典 logo。可口可樂為 2021 年的英國，開出幾道填空題：「今年，我們不會被ˍˍˍˍ打倒。」「沒有任何藉口，我要做到ˍˍˍˍ。」「我不會在沒有你一起的時候，ˍˍˍˍ。」消費者可以選擇喜歡的句子，填入自己的答案。
可口可樂的心願：為 2021 帶來希望
「可口可樂總是從樂觀的角度來看這個世界，也正因此，儘管我們面臨當前的挑戰，Open to Better 這個計畫聚焦在激發人們對 2021 年抱持希望和樂觀。」可口可樂營銷經理 Karen O’Shea 表示。「以正面的訊息來替代可口可樂包裝上經典的 logo，並讓消費者客製自己的 #OpenToBetter 新年心願，我們希望透過這些微小的行動，讓人們在進入新的一年是帶著積極的感受，也為我們的日常生活注入一絲樂趣。」
目前釋出的包裝示意圖中，看得到許多暖心的新年心願，例如「我會更常為你而微笑」「你說得沒錯，我是該多休息休息」「我不是很擅長讚美別人，但是我願意試試看」。
除了英國實體通路之外，目前在英國可口可樂的官網上，也可以選擇在鋁罐上印製客製化訊息，每瓶售價 3.5 英鎊。
可口可樂 Open to Better
http://bit.ly/2Mfneoc
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