設計，不只是美感而已，而是一種方法，去解決商業和傳播的課題！我們該如何理解設計的目的、手法、效益？一起從不同的設計邏輯、思維裡，擴展創意靈感的來源！
🔺🔺重要公告🔺🔺(2021/7/22發布)
已報名的朋友們，課程線上觀看連結，已全數寄出！若您仍為收到，請您私訊Shopping Design臉書粉絲專頁，課程當日早上，將會有工作人員即時協助您，謝謝！
🙋在注意力競爭的時代，
◑ 品牌如何透過視覺規劃，精準傳遞形象、個性，提升品牌認知度？
◑ 平面、廣告設計如何成為行銷、傳播的堅強助力？
◑ 設計如何融入感性訴求，營造有溫度的氛圍和體驗？
◑ 動態設計來勢洶洶，有哪些不同的設計思維和關鍵邏輯？
這次的 【商業裡的視覺設計力】 課程，我們將以 4 大面向 X 6 小時全天線上講座，邀請業界資深、知名設計師群，透過實際案例拆解、分析，帶你深入並挖掘更多元的設計思考、觀點和方法！
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PART1 ‧ 形象溝通
賦予品牌鮮明個性的視覺識別
09:30-11:00 ｜Felix von Bomhard、楊詠雯Keira / 果多設計 總監
✪ 課綱重點⇀
．品牌設計的邏輯思考
．如何找到設計發想的著力點
．架構品牌氛圍的重點細節
🙆 精彩案例及作品⇀
青花驕、夏慕尼、魚刺人雞蛋糕、和興號鮮魚湯、Deux Doux、畬室Yu Chocolatier、Cafe !n、巴黎藝廊l’oeuil du huit、德國私人釀酒協會Private Breweries...
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PART2 ‧ 視覺行銷
設計帶動行銷傳播力
11:15-12:45｜彭星凱 / 臺北設計與藝術指導協會 創辦人
✪ 課綱重點⇀
．設計之於行銷的思考脈絡
．運用符號創造消費欲望與共鳴
．市場溝通與設計創新
🙆 精彩案例及作品⇀
中國信託、台灣啤酒等飲品包裝、書籍封面設計、著有《設計・Design・デザイン》、《吃書的馬：空白地區 workshop 2009-2016 作品選》
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PART3 ‧ 故事轉化
從故事出發的跨域設計思考
13:55-15:25｜方序中 / 究方社 創意總監
✪ 課綱重點⇀
．用字體和logo說故事
．包裝如何讓故事延伸
．空間與展覽裡的敘事設計
🙆 精彩案例及作品⇀
金馬、金曲、金鐘典禮視覺、節目包裝、唱片專輯設計、「小花計畫」展覽、2019台灣設計展主視覺、編輯地方「屏東事」策展人、2018TAIWAN PLUS文化台灣主視覺、「松菸口」品牌規劃...
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PART4 ‧ 動態設計
擴展視覺溝通的想像力
15:40-17:10｜陳柏尹 / Motioner 創辦人
✪ 課綱重點⇀
．從經典案例看動態設計脈絡
．從平面到動態的設計轉換
．節奏、情緒的鋪陳和視覺引導
🙆 精彩案例及作品⇀
迪士尼頻道動態設計、TGIF台北設計電波年會宣傳片、桃園全國運動會動態設計、金曲頒獎典禮-入圍影片片段、2020蔡英文總統競選動態影片設計、2018台北101跨年煙火動態設計、Pinkoi new Branding...
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▿▿▿
❚ 課程對象
· 企業內部的視覺設計、美術部門工作者
· 欲提升品牌形象、傳播動能的視覺規劃、行銷企劃、整合公關領域工作者
· 欲拓展設計思維、轉型生活風格領域、尋求跨領域合作的品牌主、經理人
❚ 報名資訊 ⇀ https://bit.ly/3gFkYSd
- 早鳥單人票：NT$2,800（原價NT$3,200）
💥早鳥優惠至 7/16 23:59 止💥 - 五人以上團報：NT$2,600/人
- 雜誌＋選品套票：NT$3,800/人
套票內容包含：（總價值 NT$6,546）
① 7/23 線上課程單人票
② Shopping Design 雜誌 4 期
③ 美國設計品牌 HYDY 兩用隨行保溫杯 1 個 (白/粉/咖3色隨機出貨)
❚ 相關須知
- 本課程採「線上直播」方式進行。非特殊因素，不提供影音回放，敬請準時上線參與。
- 課程訂購將開立 7 月份發票，於統一課後 5 個工作天內以掛號寄出。若有公司報帳期限需求，請提前來信告知。
- 凡訂購本課程即贈送《Shopping Design》雜誌 2 期，自 2021 年 6 月號起算。
- 若訂購「雜誌＋選品套票」方案者，同樣享有 2 期贈閱，並將自動延長期別，總共將收到 6 期主題雜誌。
▿▿▿
Shopping Design風格經濟學院
自2016年創辦，累積邀請超過 100 位設計師、策展人、創意人、品牌主，透過全天課程企劃，提供與時俱進、系統化的知識觀點、設計思維和經營策略，以「視覺設計」、「品牌經營」、「創意企劃」為三大核心主題，深入探索新一代消費情境、品牌價值，與風格商業機會。
❚ 實體課程回顧
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