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x-text=\u0022from\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/div\u003E\n\t\t\t\t\u003C\/div\u003E\n\n\n\t\t\t\u003C\/div\u003E\n\t\t\u003C\/div\u003E\n\t\u003C\/template\u003E\n\n\n\u003C\/div\u003E\n\n\n\n\n\u003Ch2\u003E\u6642\u5c1a\u54c1\u724c\u70ba\u4ec0\u9ebc\u8981\u505a\u54c1\u724c\u91cd\u5851\uff1f\u003C\/h2\u003E\n\n\u003Cp\u003E\u5c0d\u65bc\u6642\u5c1a\u54c1\u724c\u800c\u8a00\uff0c\u8b58\u5225\u8a2d\u8a08\u7684\u91cd\u5851\u662f\u9ad8\u98a8\u96aa\u7684\uff0c\u56e0\u70ba\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u6642\u5c1a\u7522\u696d\u4e2d\uff0c\u300c\u5dee\u7570\u5316\u300d\u4ee3\u8868\u4e86\u4e00\u5207\uff0c\u54c1\u724c\u7684\u610f\u7fa9\u8207\u9b45\u529b\u4e5f\u4ee3\u8868\u4e86\u4e00\u5207\u3002\u6709\u6548\u7684\u54c1\u724c\u8b58\u5225\u53ef\u4ee5\u4f7f\u5176\u8207\u7af6\u722d\u8005\u5340\u5206\u958b\u4f86\uff0c\u907f\u514d\u904b\u7528\u76f8\u4f3c\u5143\u7d20\uff0c\u4f8b\u5982\uff1a\u9999\u5948\u5152\u4e92\u9396\u7684\u300cC\u300d\u3001\u51e1\u8cfd\u65af\uff08Gianni Versace S.p.A\uff09\u7684\u300c\u6885\u675c\u838e\u300d\u982d\u50cf\uff0c\u4ee5\u53ca\u611b\u99ac\u4ed5\u7684\u300c\u99ac\u8eca\u300d\u90fd\u662f\u9ad8\u5ea6\u539f\u5275\u4e14\u5177\u5dee\u7570\u5316\u7684\u8996\u89ba\u8cc7\u7522\u3002\u003C\/p\u003E\n\n\u003Cp\u003E\u5c0d\u65bc\u6b77\u4e45\u4e0d\u8870\u7684\u6642\u5c1a\u54c1\u724c\u800c\u8a00\uff0c\u54c1\u724c\u8b58\u5225\u7684\u91cd\u5851\u53ef\u4ee5\u4f7f\u5b83\u5011\u8207\u4e16\u4ee3\u601d\u6f6e\u4fdd\u6301\u4e00\u81f4\u3002\u67d0\u7a2e\u7a0b\u5ea6\u4e0a\u4f86\u8aaa\uff0c\u54c1\u724c\u8b58\u5225\u66f4\u65b0\u5c0d\u65bc\u6642\u5c1a\u54c1\u724c\u800c\u8a00\uff0c\u8c61\u5fb5\u8457\uff1a\u003C\/p\u003E\n\n\u003Col\u003E\n\u003Cli\u003E\u54c1\u724c\u7684\u91cd\u8981\u91cc\u7a0b\u7891\u003C\/li\u003E\n\u003Cli\u003E\u8207\u65b0\u4efb\u5275\u610f\u7e3d\u76e3\u7684\u7406\u5ff5\u8207\u5c55\u671b\u4fdd\u6301\u4e00\u81f4\u003C\/li\u003E\n\u003Cli\u003E\u54c1\u724c\u919c\u805e\u5f8c\u6697\u793a\u300c\u65b0\u6642\u4ee3\u300d\u5230\u4f86\u7684\u8a0a\u606f\u003C\/li\u003E\n\u003Cli\u003E\u8207\u5e74\u8f15\u4e00\u4ee3 TA \u5efa\u7acb\u806f\u7e6b\u003C\/li\u003E\n\u003Cli\u003E\u8abf\u6574\u8b58\u5225\u4ee5\u9069\u61c9\u6578\u4f4d\u74b0\u5883\u003C\/li\u003E\n\u003C\/ol\u003E\n\n\u003Cp\u003E\u8fd1\u671f\uff0c\u54c1\u724c\u91cd\u5851\u7684\u98a8\u6f6e\u4e5f\u6f38\u6f38\u5f9e\u9ad8\u7aef\u54c1\u724c\u4f86\u5230\u8f15\u5962\u5e02\u5834\uff0c\u54c1\u724c\u7686\u6b32\u4ee5\u8abf\u6574\u7b26\u865f\u70ba\u7b2c\u4e00\u968e\u6bb5\uff0c\u8b93\u5e02\u5834\u53ca\u6d88\u8cbb\u8005\u66f4\u76f4\u63a5\u5730\u611f\u53d7\u5230\u8de8\u6587\u5316\u3001\u8de8\u5a92\u4ecb\u3001\u8de8\u4e16\u4ee3\u3001\u8de8\u6027\u5225\u7684\u5305\u5bb9\u6027\uff1b\u6487\u9664\u65b0\u4e0a\u4efb\u8a2d\u8a08\u5e2b\u60f3\u8981\u300c\u6539\u8b8a\u300d\u7684\u5671\u982d\uff0c\u54c1\u724c\u91cd\u5851\u56de\u5230\u6838\u5fc3\u554f\u984c\uff0c\u7121\u7591\u662f\u5275\u9020\u6d88\u8cbb\u8005\u9700\u8981\u7684\u670d\u52d9\u8207\u7522\u54c1\uff0cCharles \u0026amp; Keith \u4f5c\u70ba\u5e02\u5834\u4e0a\u6307\u6a19\u6027\u54c1\u724c\uff0c\u4ed6\u5011\u5f88\u6e05\u695a\u5730\u77e5\u9053\uff0c\u4e2d\u4f4e\u50f9\u4f4d\u7684\u6d88\u8cbb\u8005\u540c\u6a23\u6e34\u671b\u6539\u8b8a\uff0c\u9664\u4e86\u5728\u7522\u54c1\u4e0a\u6301\u7e8c\u5805\u6301\u8a2d\u8a08\u8207\u54c1\u8cea\u5916\uff0c\u4e5f\u5fc5\u9808\u8981\u63a8\u9673\u51fa\u65b0\uff0c\u624d\u6709\u6a5f\u6703\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u6301\u7e8c\u7a69\u4f4f\u9663\u8173\uff0c\u6210\u70ba\u6d88\u8cbb\u8005\u7684\u512a\u5148\u9078\u64c7\u3002\u003C\/p\u003E\n\n\u003Cp\u003E\u8cc7\u6599\u4f86\u6e90\uff1a\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/inkbotdesign.com\/fashion-brand-logos\/\u0022\u003EInkbot Design\u003C\/a\u003E\u3001\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.adgully.com\/charles-keith-welcomes-2024-with-a-refreshed-graphic-identity-141433.html\u0022\u003EAdgully\u003C\/a\u003E\u003C\/p\u003E\n","authors":"\u76e7\u5955\u6615","editor":"\u76e7\u5955\u6615","date":"2024.02.15","date2":"Feb.15","time":"02:04 AM","my_publish_date":"2024-02-15T04:00:00+08:00","to_publish_date":"2024\/02\/15","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/9956"}
CHARLES＆KEITH 識別不一樣了！時尚品牌改頭換面，推出全新 Logo、印花、提袋
圖片來源 / CHARLES & KEITH
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在台灣有小 CK 之稱的CHARLES＆KEITH宣佈換上新Logo，並推出全新簡寫識別：以品牌名的字首和反應事物二面性的「&」組成，象徵不忘初心。
2024 年剛開年，時尚品牌便進入汰舊重整的狀態，從 Calvin Klein、CELINE、YSL，再到近期 Chloé，都可以看見，知名時尚品牌更換 Logo 的案例。而從此次 CHARLES＆KEITH 的品牌識別重塑可以看出，它試圖以平易近人且永恆經典的字體設計體現品牌的核心理念。
融合「經典」與「當代」，打造全新識別
CHARLES＆KEITH 於 1996 年創立於新加坡，如今已是橫跨世界的知名品牌，一直以來多以平實的價格、流行卻不失經典的設計，取得年輕女性的信任與喜愛。如今，在品牌 30 週年之際，展開一連串的品牌翻新，目的即是為了展現 CHARLES＆KEITH 面對全新世代的抱負與決心。
「我們很高興能以新的品牌識別展開全新篇章」，CHARLES & KEITH 創始人 Charles Wong 和 Keith Wong 分享，此次品牌重塑在識別上，每一個元素都經過精心設計，以品牌名的「字首」和反應事物二面性的「&」組成，象徵不忘初心。
同時，從字體設計上便可以看出，CHARLES＆KEITH 將「經典」與「現代」兩個元素融入視覺語言當中，讓人們在辨識上更一目瞭然。有別於過去一貫的簡約風格，此次品牌重塑後的 logo 線條變得更加溫潤，將五彩繽紛的色彩抽離，留下安靜、乾淨且零彩度的白，並將由品牌名字首延伸的識別「C&K」用於商品印花，呈現在手袋、鞋履等產品上，強化品牌識別。
除此之外，該品牌也持續致力於社會責任的落實，提升環境保護的意識，因此針對隨著新品牌識別推出的全新產品，也特別強調永續設計。從鞋盒、購物袋到各式產品包裝，皆利用甘蔗漿等可回收或再生材料製成，這種可持續材料具有自然的灰色調，與品牌全新 logo 的主要色調有著巧妙的呼應。
時尚品牌為什麼要做品牌重塑？
對於時尚品牌而言，識別設計的重塑是高風險的，因為在競爭激烈的時尚產業中，「差異化」代表了一切，品牌的意義與魅力也代表了一切。有效的品牌識別可以使其與競爭者區分開來，避免運用相似元素，例如：香奈兒互鎖的「C」、凡賽斯（Gianni Versace S.p.A）的「梅杜莎」頭像，以及愛馬仕的「馬車」都是高度原創且具差異化的視覺資產。
對於歷久不衰的時尚品牌而言，品牌識別的重塑可以使它們與世代思潮保持一致。某種程度上來說，品牌識別更新對於時尚品牌而言，象徵著：
品牌的重要里程碑
與新任創意總監的理念與展望保持一致
品牌醜聞後暗示「新時代」到來的訊息
與年輕一代 TA 建立聯繫
調整識別以適應數位環境
近期，品牌重塑的風潮也漸漸從高端品牌來到輕奢市場，品牌皆欲以調整符號為第一階段，讓市場及消費者更直接地感受到跨文化、跨媒介、跨世代、跨性別的包容性；撇除新上任設計師想要「改變」的噱頭，品牌重塑回到核心問題，無疑是創造消費者需要的服務與產品，Charles & Keith 作為市場上指標性品牌，他們很清楚地知道，中低價位的消費者同樣渴望改變，除了在產品上持續堅持設計與品質外，也必須要推陳出新，才有機會在競爭激烈的市場中持續穩住陣腳，成為消費者的優先選擇。
資料來源：Inkbot Design 、Adgully
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DesginBIZ Fest\u300d\uff01\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"","editor":"Shopping Design","date":"2025.05.12","date2":"May.12","time":"05:07 PM","my_publish_date":"2025-05-12T19:00:00+08:00","to_publish_date":"2025\/05\/12","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/11985"}
2025 DesignBIZ 趨勢論壇再登場！聚焦「未來的消費與體驗」，洞察產業變局與場景進化
2025/05/12
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2025 設計新商業年會—趨勢論壇 9/25 松菸誠品登場！以「未來的消費與體驗」為題，從設計創意視角切入，探討生活型態、品牌互動與市場文化的新樣貌。
深入未來消費現場！全日型論壇 9/25 誠品表演廳登場
▹ 為何參加？
2025 DesignBIZ Fest 設計新商業年會——趨勢論壇將以「LIVING ╳ EXPERIENCE ╳ INFLUENCE」為 3 大核心主軸 ，邀集來自品牌、設計、內容與城市等不同領域的實踐者，聚焦「未來的消費與體驗」，解析新世代消費行為與文化價值的轉變。
當購買行為開始反映價值觀、情感與身份認同，品牌該如何回應？又該如何預見？今年論壇將從設計、創意與企劃觀點切入，帶來跨領域的策略思維與實務觀察，掌握消費文化變遷下的市場機會與產業方向。
➬ 盲鳥最優惠：點此報名
9/25 (四) 未來的消費與體驗 —— DesignBIZ 趨勢論壇
解構未來生活型態與消費文化重組
品牌轉型 • 設計管理 • 個人化行銷 • 新世代互動 • 科技賦能
各行各業都該關注的議題趨勢！ 在消費文化不斷重組、生活模式快速更迭的當下，今年趨勢論壇以「未來的消費與體驗」為題，從設計與創意視角看未來的商業機會。
從 3 大核心主軸，延伸 5 大實務議題，聚焦設計如何參與品牌經營、消費行為與文化溝通。從生活企劃、內容體驗到科技 AI 應用等，帶來跨領域講者的第一手策略觀察與方法實踐，深化對未來市場的理解，為商業與創意打開更多想像與可能，直擊新世代市場的關鍵轉變！
≣ 參與對象
◦ 品牌經營者・創業者 — 追求策略轉型與品牌再定義的實踐路徑
≣ 活動資訊
時間｜2025 年 9 月 25 日（四） 09:30-17:00（9:00 進場）
≣ 票券資訊
◦ 盲鳥最優惠 71 折：3000元 / 人 ➬ 立即報名
≣ 報名須知
2025 DesignBIZ Fest 設計新商業年會資訊
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