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alt=\u0022\u65b0\u52a0\u5761\u300c\u85dd\u8853\u79d1\u5b78\u535a\u7269\u9928\u300d\u54c1\u724c\u91cd\u5851\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n Copyright \u00a9 Project 3 Agency, 2025\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cp\u003E\u900f\u904e\u5b57\u9ad4\u3001Logo\u3001\u8272\u5f69\u7684\u8a2d\u8a08\u6574\u5408\uff0cProject 3 Agency \u70ba\u65b0\u52a0\u5761\u85dd\u8853\u79d1\u5b78\u535a\u7269\u9928\u6253\u9020\u4e86\u4e00\u5957\u5168\u65b0\u4e14\u4e00\u81f4\uff0c\u517c\u5177\u8fa8\u8b58\u5ea6\u8207\u9069\u61c9\u6027\u7684\u54c1\u724c\u8b58\u5225\u7cfb\u7d71\uff0c\u4ee5\u6b64\u8fce\u5411\u958b\u9928 15 \u9031\u5e74\u7684\u91cc\u7a0b\u7891\uff0c\u4e5f\u56de\u61c9\u85dd\u8853\u79d1\u5b78\u535a\u7269\u9928\u7684\u4f7f\u547d\u8207\u9858\u666f\u2014\u2014\u4f5c\u70ba\u85dd\u8853\u3001\u79d1\u5b78\u3001\u79d1\u6280\u3001\u6587\u5316\u7684\u4ea4\u6703\u9ede\uff0c\u6253\u958b\u66f4\u591a\u5143\u7684\u53ef\u80fd\u6027\u3002\u003C\/p\u003E\n\u003Cblockquote\u003E\n\u003Cp\u003E\u53c3\u8003\u8cc7\u6599\uff0f\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.creativeboom.com\/insight\/how-the-new-identity-for-singapores-artscience-rethinks-what-a-museum-can-be\/\u0022\u003ECreative Boom\u003C\/a\u003E\u30fb\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.itsnicethat.com\/articles\/project-3-agency-artscience-museum-graphic-design-project-121125\u0022\u003EIt\u2019s Nice That\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"\u6797\u54c1\u84c1","editor":"\u6797\u54c1\u84c1","date":"2025.11.17","date2":"Nov.17","time":"11:05 PM","my_publish_date":"2025-11-17T17:00:00+08:00","to_publish_date":"2025\/11\/17","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/12818"}
新加坡藝術科學博物館品牌重塑！識別以「蓮花建築」為靈感，Kendrick Lamar 創意團隊操刀
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紀念開館15週年，新加坡「藝術科學博物館」迎來品牌重塑！擷取「蓮花建築」外觀，打造全新識別，由Kendrick Lamar旗下創意團隊操刀設計。
位於濱海灣金沙的新加坡藝術科學博物館（ArtScience Museum），擁有蓮花狀的獨特建築外觀，展出內容誠如其館名，從達利畫展到粒子物理展，乃至於日本藝術團隊 teamLab 的沈浸式展演，是全球首座結合藝術、科學內容的博物館。
新加坡藝術科學博物館自 2011 年 2 月開幕至今，即將迎接開館 15 週年。為此，館方與知名饒舌歌手 Kendrick Lamar 推出的創意工作室「Project 3 Agency」合作，啟動開館以來的首次大規模品牌重塑，以「匯聚」（Convergence）為核心概念，從字體、色彩到 Logo，以設計一致回應——這個世代，人們究竟需要什麼樣的博物館？
Kendrick Lamar 旗下創意團隊！ Project 3 Agency 操刀品牌重塑
「作為藝術、科學、科技、文化的交會點，全新的『藝術科學博物館』品牌識別，必須清楚呈現一則訊息——各種想法能在此匯聚，為新的創作、實踐、研究、社群與文化，打開更多可能性。」Project 3 Agency 創意總監 Greg Stogdon 表示。
與此同時，這套全新的識別設計，需要具備極高的彈性，以應對這座博物館橫跨藝術、科學範疇的多元主題，無論面對任何類型的策展內容，都能保有連貫且一致的調性。
以此為起點，Project 3 Agency 將整體的視覺語言，濃縮為 3 大核心元素，分別是：交錯、重疊、動態造型。
擷取博物館「蓮花」建築，整合全新字體、Logo、色彩系統
Project 3 Agency 首先將這樣的概念，呈現在最基礎的字體設計上。
全新的訂製字體「ArtScience Artex」，兼具有機的削角、曲線，以及工業感的切面，以此字體特性，精準呼應了藝術科學博物館的蓮花建築線條。同時，設計團隊也堅持，這套字體必須具有辨識性，但不能有「過分突出的風格」，以確保其應用在多元內容上的清晰性、適用性。
而最為人所關注的 Logo 設計，則擷取蓮花建築的輪廓，將其化為俐落的圖像，與訂製字體「ArtScience Artex」共同組成。即使遠觀，也相當醒目，可廣泛延伸到整套識別系統中。
最後，Project 3 Agency 也為藝術科學博物館設定了精煉但具彈性的色彩系統，涵蓋大地色系到鮮明色調，每種顏色更細緻分為 3 個協調層次，可依使用情境靈活調整深淺、強弱，展現高度適應力。一系列色調的選擇，皆從自然界、科學界取材，例如：花朵的黃、樹葉的綠、霓虹的紫、土壤的大地色，象徵博物館同時觸及自然、科學與科技的包容性。
透過字體、Logo、色彩的設計整合，Project 3 Agency 為新加坡藝術科學博物館打造了一套全新且一致，兼具辨識度與適應性的品牌識別系統，以此迎向開館 15 週年的里程碑，也回應藝術科學博物館的使命與願景——作為藝術、科學、科技、文化的交會點，打開更多元的可能性。
參考資料／Creative Boom・It’s Nice That
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