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picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-07\/img-1563863483-14168.jpg?w=2000\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u82f1\u6587\u5b57\u6bcd\u7e6a\u672c-lan_yu_The_Typefaces_15 (Scott Lambert).jpg\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-07\/img-1563863483-14168.jpg?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-07\/img-1563863483-14168.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-07\/img-1563863483-14168.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u82f1\u6587\u5b57\u6bcd\u7e6a\u672c-lan_yu_The_Typefaces_15 (Scott Lambert).jpg\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u63d0\u4f9b\uff0fScott Lambert\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-07\/img-1563863447-69447.jpg?w=2000\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u82f1\u6587\u5b57\u6bcd\u7e6a\u672c-lan_yu_The_Typefaces_3.JPG\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-07\/img-1563863447-69447.jpg?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-07\/img-1563863447-69447.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-07\/img-1563863447-69447.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u82f1\u6587\u5b57\u6bcd\u7e6a\u672c-lan_yu_The_Typefaces_3.JPG\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u63d0\u4f9b\uff0fViction:ary\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cblockquote\u003E\n\u003Cp\u003E\u003Cstrong\u003E\u300cThe Typefaces\u300d\u003C\/strong\u003E\u003Cbr \/\u003E\n\u003Ca href=\u0022http:\/\/www.victionary.com\/product\/the-typefaces\/\u0022\u003Ehttp:\/\/www.victionary.com\/product\/the-typefaces\/\u003C\/a\u003E\u003Cbr \/\u003E\nISBN 978-988-79034-0-6\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"","editor":"\u85cd\u90c1","date":"2019.07.23","date2":"Jul.23","time":"07:02 PM","my_publish_date":"2019-07-23T14:25:00+08:00","to_publish_date":"2019\/07\/23","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/4406"}
學字母也學美感：創意總監為女兒打造英文字母繪本，字體美感、印刷質感都講究！
圖片提供／Viction:ary
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「The Typefaces」運用逆向思維，透過創意將字體美學發揮得淋漓盡致。
旅居新加坡的英國籍創意總監Scott Lambert愛女心切，自費出版兒童繪本「The Typefaces」，教導牙牙學語的女兒英文字母。繪本在創意界備受矚目，所獲獎項包括富盛譽的Clio Awards和紐約設計週獎，以及入圍Cannes Lion和A&AD國際創意大賽等，同時遠赴英國參展，好評如潮。
Scott在個別字母的負空間畫上兩個代表眼睛的小圈圈，給予它們不同的表情。他甚至將一些字母左右顛倒，其結構頓時變成老鼠、小狗和北極熊等動物的輪廓，變化無窮，包含諸多有趣的元素﹔如同書名，字體（type）有了面孔（faces），讓字母形象化。
「The Typefaces」其實運用逆向思維，透過創意將字體美學發揮得淋漓盡致，背後有創作者的深思熟慮，就連大人看了也拍案叫絕。Scott還採用活版印刷的不均勻效果來凸顯這26個字母，充滿質感。童心未泯的他也配合每個字母撰寫一段文字，具有押韻，朗朗上口。
Scott在4年前自費出版300本，多數贈送給親朋好友們。因詢眾要求，他於今年與香港的創意書籍出版社viction:ary合作，改換封面豐富內容，印刷數量增至5000本。
「The Typefaces」
http://www.victionary.com/product/the-typefaces/
ISBN 978-988-79034-0-6
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