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看見火焰還是女人臉？2024 巴黎奧運 Logo 釋出，結合聖火、金牌、瑪麗安娜
圖片來源／Paris 2024
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2020 東京奧運明年登場，2024 巴黎奧運也正緊鑼密鼓籌備，日前釋出 Logo，設計結合奧運聖火、金牌以及代表法國的擬人化形象「瑪麗安娜」。
2020 東京奧運明年登場，2024 巴黎奧運也正緊鑼密鼓籌備中，日前釋出 Logo，設計上巧妙結合奧運聖火、金牌以及代表法國的擬人化形象「瑪麗安娜」（Marianne），引發熱烈討論。巴黎奧運組委會認為這個設計體現了奧運會的革命精神，但也有網友不買單。
奧運史上首個描繪臉部形象的 Logo
這是奧運史上第一個描繪臉部形象的會徽，由 Royalties Ecobranding 設計。圓形的臉龐中，以奧運聖火劃分出臉孔與頭髮，再點上一枚櫻桃小嘴。巴黎奧運組委會解釋，1900年在巴黎舉行的奧運，首次開放女性參與比賽，這次 Logo 設計藉由瑪麗安娜的臉龐向女性運動員致敬，也是對歷史致敬；而瑪麗安娜作為法國代表性的擬人化形象，也提示著「奧運是屬於所有人」。
「是奧運聖火還是約會廣告？」 說明許多網友看到 Logo 時直接聯想到知名交友軟體 tinder 的火焰；也有人認為，這是美髮沙龍或美髮產品的招牌嗎？也因為是首次描繪臉部形象，許多人認為這看起來像是個表情符號或卡通人物，不夠謹慎。
官方網站 也特別規劃了一個區塊，可自由輸入任意大小寫字母、點選不同字重查看效果；若重複輸入同一字母，例如「A」會依序展現不同樣式，若輸入中文的注音符號，會顯現英文字母之外的其他符號）
此外，官網也順應潮流的做了「夜間模式」。
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