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href=\u0022https:\/\/www.facebook.com\/elium.studio\/\u0022\u003Ehttps:\/\/www.facebook.com\/elium.studio\/\u003C\/a\u003E\u003Cbr \/\u003E\n Instagram\uff1a\u003Ca href=\u0022https:\/\/www.instagram.com\/elium.studio\/\u0022\u003Ehttps:\/\/www.instagram.com\/elium.studio\/\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"\u53e4\u97fb\u7433","editor":"\u53e4\u97fb\u7433","date":"2023.03.28","date2":"Mar.28","time":"03:06 PM","my_publish_date":"2023-03-28T18:01:00+08:00","to_publish_date":"2023\/03\/28","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/8789"}
法國麥當勞餐具新美學！攜手 eliumstudio 打造可重複使用包裝：兼具環保、優雅的循環設計
圖片來源／eliumstudio
法國麥當勞與巴黎設計工作室 eliumstudio 攜手合作，打造可重複使用包裝，兼具環保意識及優雅氣質的法式生活美學。
法式風格早已成為世界各地人們嚮往的生活方式之一，這不僅使法國人引以自豪，也肯定他們對於品味的重視與講究，而風格養成不是一時，是長期培養且遍佈於日常細節裡。聞名全球的法式飲食文化便如此，美食除了是享受，更蘊含著藝術氣息，在生活中任何可以提升美感、降低環境污染，同時保有優雅氣質的角落，法國人將會發揮淋漓盡致。
這回，法國麥當勞與巴黎設計工作室 eliumstudio 攜手合作，以「re-use」為題進行計畫，將原本一次性使用的餐具改造為可重複利用包裝，讓人們在享用速食的短短時間中，也能兼具環保及美學。
細節從材質選擇開始，Tritan 是 100% 可回收的安全無毒塑料，硬度、透明度相似於陶瓷或玻璃，保持食物的品質，顧客也可以放心的享用美食。
除此之外，法國人不只注重食材，對於餐具握在手中的感受也不馬虎，eliumstudio 精心設計通風孔、條紋、紋理等等，在不影響顧客實用性與食物口味之中，盡可能的發揮其功效，同時保有環保意識。
為了讓環保餐具長期落實於法國麥當勞，eliumstudio 花費兩年時間嘗試，包括顏色選用及模型開發等等，確保顧客擁有流暢使用的體驗，也符合法國麥當勞在運營上的需求與限制，取得雙方的平衡，使環保餐具得以永續經營。
品嚐典型的法式料理，需要花上最少二至三小時，或許速食文化與法國人的飲食步調有些不同，不過因應工作忙碌與便利性，麥當勞已成為全球性美食，即便如此，法國人依舊在相異之中，融入法式美學風格的精神。
eliumstudio https://elium.studio/ https://www.facebook.com/elium.studio/ https://www.instagram.com/elium.studio/
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\/\u003E\n\u50cf\u935b\u934a\u8eab\u9ad4\u4e00\u6a23\uff0c\u601d\u60f3\u4e5f\u9700\u8981\u6301\u7e8c\u935b\u7149\u548c\u63d0\u5347\uff0c\u57f9\u990a\u5275\u9020\u6027\u601d\u7dad\uff0c\u53ef\u901a\u904e\u95b1\u8b80\u4e0d\u540c\u985e\u578b\u7684\u66f8\u7c4d\u3001\u89c0\u770b\u555f\u767c\u6027\u7684\u5f71\u8996\u4f5c\u54c1\u3001\u53c3\u8207\u958b\u653e\u5f0f\u7684\u8a0e\u8ad6\u548c\u601d\u60f3\u4ea4\u6d41\u7b49\u65b9\u5f0f\u5be6\u73fe\u3002Plan b \u5925\u4f34\u5728\u5230\u8077\u6642\uff0c\u6703\u62ff\u5230\u5fc5\u8b80\u66f8\u55ae\uff0c\u4e4b\u5f8c\u5247\u900f\u904e\u6bcf\u9031 Input 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data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=1200\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u53ef\u5354\u52a9\u4efb\u52d9\u5206\u985e\u512a\u5148\u9806\u5e8f\u7684\u827e\u68ee\u8c6a\u77e9\u9663\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=1200\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u53ef\u5354\u52a9\u4efb\u52d9\u5206\u985e\u512a\u5148\u9806\u5e8f\u7684\u827e\u68ee\u8c6a\u77e9\u9663\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fAsana\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003Cp\u003E\u278e \u003Cstrong\u003E\u73fe\u5728\u53ea\u662f\u73fe\u5728\uff0c\u4e0d\u8981\u88ab\u73fe\u6cc1\u4fb7\u9650\u003C\/strong\u003E\u003Cbr \/\u003E\n\u6700\u5f8c\uff0c\u5206\u4eab\u300aThe OA\u300b\u5f71\u96c6\u4e2d\u5f88\u6709\u5171\u9cf4\u7684\u4e00\u6bb5\u8a71\uff1a\u003C\/p\u003E\n\n\u003Cp\u003E\u300c\u897f\u5143 1954 \u5e74\u4e4b\u524d\uff0c\u4e16\u4e0a\u5f9e\u4f86\u6c92\u6709\u2f08\u80fd\u5728\u56db\u5206\u9418\u5167\u8dd1\u5b8c\u4e00\u82f1\u91cc\uff08\u7d04 1,609 \u516c\u5c3a\uff09\uff0c\u2f08\u5011\u8a8d\u70ba\u9019\u662f\u4eba\u985e\u901f\u5ea6\u7684\u6975\u9650\u3002\u6709\u4e00\u5929\uff0c\u4e00\u540d\u82f1\u570b\u9078\u2f3f\u7528 3 \u5206 59 \u79d2\u5b8c\u6210\u4e86\u9019\u9805\u4efb\u52d9\u3002\u516d\u9031\u5f8c\uff0c\u53c8\u6709\u53e6\u2f00\u4f4d\u8dd1\u8005\u4ee5 3 \u5206 58 \u79d2\u7834\u4e86\u7d00\u9304\uff0c\u7136\u5f8c\uff0c\u4e00\u4f4d\u53c8\u4e00\u4f4d\u3002\u73fe\u5728\uff0c\u4e00\u500b\u5be6\u529b\u96c4\u539a\u7684\u9ad8\u4e2d\u751f\u5c31\u53ef\u4ee5\u505a\u5230\u3002\u003Cstrong\u003E\u6b63\u662f\u6211\u5011\u7121\u6cd5\u60f3\u50cf\u9019\u4e9b\u4e8b\u60c5\u624d\u963b\u7919\u4e86\u6211\u5011\u3002\u003C\/strong\u003E\u300d\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cstrong\u003E\u201cIt\u2019s our inability to conceive those things that holds us back.\u201d \u2014\u2014\u300aThe OA\u300b\u003C\/strong\u003E\u003C\/p\u003E\n\n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=1200\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=1200\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fUnsplash\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003Cblockquote\u003E\n \u003Cp\u003E\u6b64\u7bc7\u300aDesignBIZ View\u300b\u5c08\u6b04\u767c\u5e03\u65bc\u300a\u8a2d\u8a08\u65b0\u5546\u696d DesignBIZ\u300b \u96fb\u5b50\u5831 \u003Ca href=\u0022https:\/\/edm.shoppingdesign.com.tw\/sdepaper\/designbiz\/030\/\u0022\u003ENO.030 \u671f\u003C\/a\u003E\u003Cbr \/\u003E\n \u2726 \u003Ca href=\u0022https:\/\/account.bnextmedia.com.tw\/guest\/subscribe?new_ids=43\u0022\u003E\u9ede\u6b64\u8a02\u95b1\u003C\/a\u003E \u2192 \u638c\u63e1\u8a2d\u8a08\u5e2b\u3001\u5275\u610f\u7e3d\u76e3\u3001\u5275\u696d\u5bb6\u7684\u7b2c\u4e00\u624b\u89c0\u5bdf\u89c0\u9ede\uff01\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"\u9673\u97fb\u7af9","editor":"\u9673\u97fb\u7af9 \/ Plan b \u5171\u540c\u5275\u8fa6\u4eba","date":"2024.05.14","date2":"May.14","time":"05:11 AM","my_publish_date":"2024-05-14T11:45:00+08:00","to_publish_date":"2024\/05\/14","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/10291"}
【DesignBIZ 專欄觀點】令人為之一亮的策略洞察，往往得經歷一段「對頻」的過程／陳韻竹
圖片來源／Plan b、陳韻竹
Plan b 與 Alife 作為注重創意、構思策略，需要大量腦力的團隊，如何管理近百名工作夥伴，有效傳授思考模式與企劃心法？5 個知識管理方法分享！
此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.030 期 點此訂閱 → 掌握設計師、創意總監、創業家的第一手觀察觀點！
專欄人物介紹
Plan b 與 Alife 生態系夥伴最近舉辦了春酒及春季派對，這次活動不僅是歡聚的時刻，從前期籌備至活動當日的不同環節，剛好讓我有機會觀察團隊現況。活動前查看座位安排時，才驚訝地發現全體系已近百名成員。隨著招募對象的年齡層和職務內容越來越多元化，我們更有感管理制度與公司文化的重要性。
作為一個注重創意、構思策略，需要大量腦力工作的團隊，我們經常面臨一個問題：如何有效率地傳授屬於 Plan b 的思考模式(mindset)？即使我們已經建立了一套自認為相對完善的工作手冊——從企劃心法的提點、專案流程的各階段推進實務，再到各類文書作業的模板，期待讓夥伴更快上手。但 往往讓人眼睛為之一亮的洞察或觀點，有時仍還是得經過一段實戰經驗的「對頻」後才得以發生。
由於每個人長期累積知識、資訊和生活經驗的內容建構了各自的思考模式，我們持續用以下方法，加速並完善組織發展中的知識管理。
➊ 廣泛吸收，累積生命經驗
➋ 整理資訊，建立知識庫
➌ 思想舉重，鍛鍊創造性思考
➍ 建立 PDCA 循環，持續優化
➎ 現在只是現在，不要被現況侷限
「西元 1954 年之前，世上從來沒有⼈能在四分鐘內跑完一英里（約 1,609 公尺），⼈們認為這是人類速度的極限。有一天，一名英國選⼿用 3 分 59 秒完成了這項任務。六週後，又有另⼀位跑者以 3 分 58 秒破了紀錄，然後，一位又一位。現在，一個實力雄厚的高中生就可以做到。正是我們無法想像這些事情才阻礙了我們。 」
“It’s our inability to conceive those things that holds us back.” ——《The OA》
此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.030 期 點此訂閱 → 掌握設計師、創意總監、創業家的第一手觀察觀點！
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