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\t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Ch2\u003E\u6700\u597d\u7684\u8a2d\u8a08\uff0c\u61c9\u8a72\u662f\u7121\u5f62\u7684\u003C\/h2\u003E\n\u003Cp\u003ERIMOWA \u7684 Original Bag \u53cd\u6620\u4e86\u6211\u5011\u7576\u4ee3\u7684\u751f\u6d3b\u65b9\u5f0f\u548c\u50f9\u503c\u89c0\u3002\u5b83\u6311\u6230\u50b3\u7d71\uff0c\u5de7\u5999\u5730\u7d50\u5408\u5de5\u85dd\u8207\u79d1\u6280\uff0c\u6b63\u5982\u8a2d\u8a08\u54f2\u5b78\u5bb6 Donald Norman \u6240\u8a00\uff1a\u300c\u6700\u597d\u7684\u8a2d\u8a08\u61c9\u8a72\u662f\u7121\u5f62\u7684\uff0c\u5b83\u878d\u5165\u6211\u5011\u7684\u751f\u6d3b\uff0c\u6539\u8b8a\u6211\u5011\u7684\u884c\u70ba\u65b9\u5f0f\uff0c\u537b\u4e0d\u5f15\u4eba\u6ce8\u76ee\u3002\u300dOriginal Bag \u6216\u8a31\u5c31\u662f\u9019\u7a2e\u7406\u60f3\u8a2d\u8a08\u7684\u5b8c\u7f8e\u7bc4\u4f8b\u3002\u003C\/p\u003E\n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv 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\u63a8\u51fa\u92c1\u88fd Original Bag\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90 \/ RIMOWA\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-09\/img-1727420497-98002.jpg?w=2000\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022RIMOWA \u63a8\u51fa\u92c1\u88fd Original Bag\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-09\/img-1727420497-98002.jpg?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-09\/img-1727420497-98002.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-09\/img-1727420497-98002.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022RIMOWA \u63a8\u51fa\u92c1\u88fd Original Bag\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90 \/ RIMOWA\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cp\u003E\u5728\u9019\u500b\u842c\u7269\u4e92\u806f\u7684\u6642\u4ee3\uff0c\u4e00\u500b\u7c21\u55ae\u7684\u5305\u4e5f\u80fd\u6210\u70ba\u9023\u63a5\u4eba\u8207\u57ce\u5e02\u3001\u50b3\u7d71\u8207\u5275\u65b0\u3001\u529f\u80fd\u8207\u7f8e\u5b78\u7684\u6a4b\u6a11\u3002RIMOWA \u9019\u6b21\u7684\u5617\u8a66\u7121\u7591\u70ba\u6211\u5011\u63d0\u4f9b\u91cd\u65b0\u601d\u8003\u8a2d\u8a08\u3001\u751f\u6d3b\u548c\u793e\u6703\u95dc\u4fc2\u7684\u65b0\u8996\u89d2\u3002\u6709\u8208\u8da3\u7684\u8b80\u8005\u4e0d\u59a8\u524d\u5f80\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.rimowa.com\/tw\/en\/home\u0022\u003E\u54c1\u724c\u5b98\u7db2\u003C\/a\u003E\u548c\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.instagram.com\/rimowa\/\u0022\u003E\u793e\u7fa4\u003C\/a\u003E\u4e86\u89e3\u66f4\u591a\u3002\u003C\/p\u003E\n\u003Cblockquote\u003E\n\u003Cp\u003E\u003Cstrong\u003ERIMOWA Original Bag\u003C\/strong\u003E\u003Cbr \/\u003E\n\u7db2\u7ad9\uff1a\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.rimowa.com\/tw\/en\/original-bag-introduction\u0022\u003Ehttps:\/\/www.rimowa.com\/tw\/en\/original-bag-introduction\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n\u003Cblockquote\u003E\n\u003Cp\u003E\u8cc7\u6599\u4f86\u6e90\uff1a\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.rimowa.com\/tw\/en\/original\/\u0022\u003ERIMOWA\u003C\/a\u003E\u3001\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.dezeen.com\/2024\/09\/23\/rimowa-expands-beyond-luggage-to-launch-the-original-bag\/\u0022\u003EDezeen\u003C\/a\u003E\u3001\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/wwd.com\/accessories-news\/handbags\/rimowa-handbag-first-launch-1236581993\/\u0022\u003EWWD\u003C\/a\u003E\u3001\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/modernluxurymedia.com\/international\u0022\u003EModern Luxury\u003C\/a\u003E\u3001\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.fastcompany.com\/91188930\/rimowa-just-shrunk-its-iconic-aluminum-suitcase-into-a-chic-handbag\u0022\u003EFast Company\u003C\/a\u003E\u3001\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.businessinsider.com\/rimowa-lvmh-luxury-luggage-fastest-growing-brands-2024-9\u0022\u003EBusiness Insider\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"Shelley Tsai","editor":"Shelley Tsai","date":"2024.09.27","date2":"Sep.27","time":"09:03 PM","my_publish_date":"2024-09-27T15:12:00+08:00","to_publish_date":"2024\/09\/27","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/10948"}
設計如何塑造未來？RIMOWA 推出鋁製 Original Bag，以人性化設計滿足都市遊牧族需求
圖片來源 / RIMOWA
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RIMOWA 首次推出隨行包 Original Bag！融合工業美學與奢華品質，多功能設計反映現代都市生活，挑戰傳統奢侈品定義。
品牌 RIMOWA 一直以來以經典行李箱聞名，為應對不斷變化的都市生活，推出了隨行包 Original Bag！這款背包的設計理念源於對「流動性」的重新詮釋，展現了設計團隊對現代城市生活的深刻洞察。在這個人們身份多元、角色迅速切換的時代，Original Bag 完美滿足了當代社會的需求。
可手提、肩背、斜背，體現現代人在不同場合間的轉換
RIMOWA 的 Original Bag 既可以手提，也能肩背或斜背，完美體現了現代人在不同場合間的無縫轉換。
品牌選擇鋁作為主要材質，這一決定不僅體現了對工業設計美學的堅持，也顯示出對可持續性的重視，鋁材輕巧且耐用，且能夠 100% 回收再利用。新開發的單指開合機制不僅是一項技術創新，更是對現代人生活節奏的貼心回應。
中性設計挑戰傳統包袋的刻板印象
在當今性別流動性日益被接受的背景下，Original Bag 的中性設計顯得格外前瞻，它不僅挑戰了傳統包袋設計中的性別刻板印象，還為使用者提供全新的自我表達方式。
Original Bag 的推出同時也標誌著 RIMOWA 不再只是單純的行李箱製造商，而是成功轉型為一個生活方式品牌。這一戰略性舉措反映了奢侈品行業的整體趨勢，從單一產品供應轉向塑造全面的生活方式。
最好的設計，應該是無形的
RIMOWA 的 Original Bag 反映了我們當代的生活方式和價值觀。它挑戰傳統，巧妙地結合工藝與科技，正如設計哲學家 Donald Norman 所言：「最好的設計應該是無形的，它融入我們的生活，改變我們的行為方式，卻不引人注目。」Original Bag 或許就是這種理想設計的完美範例。
在這個萬物互聯的時代，一個簡單的包也能成為連接人與城市、傳統與創新、功能與美學的橋樑。RIMOWA 這次的嘗試無疑為我們提供重新思考設計、生活和社會關係的新視角。有興趣的讀者不妨前往品牌官網和社群了解更多。
RIMOWA Original Bag
網站：https://www.rimowa.com/tw/en/original-bag-introduction
資料來源：RIMOWA、Dezeen、WWD、Modern Luxury、Fast Company、Business Insider
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