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title=\u0022\u9023\u7d50\u8aaa\u660e\u0022\u003E\u62ff\u6389\u5ba3\u50b3\u53e3\u865f\u6216\u540d\u5b57\u6703\u66f4\u8ce3\uff1f\u7121\u5b57\u5546\u6a19\u54c1\u724c\u5b78\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/li\u003E\n\u003C\/ul\u003E\n","authors":"Stephie Chiu","editor":"Stephie Chiu","date":"2017.10.02","date2":"Oct.02","time":"10:11 PM","my_publish_date":"2017-10-02T23:50:00+08:00","to_publish_date":"2017\/10\/02","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/2239"}
你能精準畫出記憶裡的經典logo嗎？超過150人嘗試手繪的結果是......
Stephie
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大品牌們花費數百萬美元想把自家的logo深深烙印在人們的腦中，好讓人們在看到時能立刻辨認出來，但實際上的成果如何？
大品牌們花費數百萬美元想把自家的logo深深烙印在人們的腦中，好讓人們在看到時能立刻辨認出來，但實際上的成果如何？美國網路平台Signs.com為此做了一個有趣的實驗，要求年齡介於20到70歲的156位美國人，在沒有任何視覺輔助之下，僅憑自己腦海中的記憶，盡可能準確地畫出10個經典logo，包含：7-11、Apple、星巴克、IKEA、Target、愛迪達......等。同時，Signs.com也整理出各品牌的logo演變。
而結果令人驚訝，儘管這些經典logo的設計已經盡可能簡化，但是能準確畫出的人卻很少，例如：許多人都為蘋果電腦Apple的logo加上了蘋果梗，愛迪達的3條線變成4、5、6條......。然而，大多數的人都能畫出接近的顏色，這顯示色彩組合之於經典logo的重要性。
色彩心理學專家Karen Haller指出，在人們談論品牌用色時，首先會與色彩有著情感上的連繫，而後是形狀、標誌，再來才是閱讀文字。如果這些元素的組合不搭，用錯了色彩，那麼無論關於這個品牌的文字修辭有多精美，都難以令人相信logo展示的形象。
Signs.com對於這個實驗的結果有更深入的分析，10個經典logo中，IKEA讓人印象最深刻，有將近3成的人畫出了接近準確的logo，且有超過半數的人畫出正確的。而讓人最容易畫錯的......，你已經在本文的首圖看到了。（也許是因為太多細節了？）
為什麼這些大品牌的logo明明無所不在，但我們就是無法準確記得？
Signs.com解釋，人們並不會準確的記得logo的細節，多數都只是稍微記得，只是對自己的記憶太過自信，認為能準確畫出。如果你認為自己的記憶力確實過人，不妨試著回答，google的logo中，第二個字母是什麼顏色？
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