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\u8a8d\u70ba\uff0c\u5728\u4eba\u5011\u5c0d\u4e00\u5ea7\u57ce\u5e02\u9032\u884c\u8996\u89ba\u5f62\u8c61\u8a2d\u8a08\u6642\uff0c\u7e3d\u559c\u6b61\u5c07\u95dc\u6ce8\u9ede\u96c6\u4e2d\u5728\u6700\u5438\u5f15\u4eba\u773c\u7403\u7684\u5efa\u7bc9\u4e0a\uff0c\u7528\u57c3\u83f2\u723e\u9435\u5854\u4ee3\u8868\u5df4\u9ece\u6216\u7528\u5e1d\u570b\u5927\u5ec8\u6307\u4ee3\u7d10\u7d04\uff0c\u9019\u6216\u8a31\u662f\u5448\u73fe\u4e00\u5ea7\u57ce\u5e02\u5f62\u8c61\u6700\u7701\u529b\u7684\u65b9\u5f0f\uff0c\u4f46\u6bd4\u7167\u827e\u820d\u7684\u8a2d\u8a08\uff0c\u9019\u4e0d\u4e00\u5b9a\u662f\u6700\u7406\u60f3\u7684\u505a\u6cd5\u3002\u003Cbr \/\u003E\n\u3000\u003Cbr \/\u003E\n\u672c\u6587\u7d93\u6388\u6b0a\u8f49\u8f09\u81ea\u597d\u5947\u5fc3\u65e5\u5831\uff0c\u539f\u6587\u003Ca href=\u0022http:\/\/www.qdaily.com\/articles\/45718.html\u0022 title=\u0022\u9023\u7d50\u8aaa\u660e\u0022\u003E\u8acb\u9ede\u6b64\u003C\/a\u003E\u3002\u003C\/p\u003E\n\n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget 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PM","my_publish_date":"2017-10-24T15:00:00+08:00","to_publish_date":"2017\/10\/24","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/2306"}
小鎮風光也可以用黑白主色做宣傳？設計師敢於堅持，最終讓居民也愛上這套視覺設計
dn&co.
在人們對一座城市進行視覺形象設計時，總喜歡將關注點集中在最吸引人眼球的建築上，但比照艾舍的設計，這不一定是最理想的做法。
好的設計總能更好地講述故事
已故德國著名設計師奧托·艾舍（Otl Aicher）為德國小鎮 Isny im Allgäu 創作的一系列形象標識，在倫敦設計周上展出。在艾舍之前，或許沒有人嘗試過，將 128 個簡潔的標識組合在一起構成一種敘事，勾勒出一座旅遊小鎮一年四季的樣貌。
完成這套作品，花費了艾舍 10 年的時間。上世紀 70 年代，他受到 Isny im Allgäu 鎮的委托，為當地的旅遊局設計一系列形象標識，用於向各地的遊客展示該鎮豐富的旅遊資源。
這座小鎮位於德國南部，夏季時，蜂擁而至的遊客會在阿爾卑斯山脈的山麓地帶騎車，冬季時，他們又會前來滑雪。矗立在小鎮中的中世紀建築，則是一道人文風景。總之，Isny im Allgäu 鎮擁有不少易於描繪的象徵物，而鎮上的居民一度以為，藍天白雲綠樹會以生動的色彩呈現在艾舍的設計中。
中世紀教堂的塔尖、蜷縮成一團的狐貍、獵槍、不同季節的杉樹林、中世紀城堡的圖騰、太陽、樹影、滑雪和騎車時的人、家中的竈台……艾舍從小鎮一年四季的生活中，提煉出了一個個靜止的瞬間。這些瞬間，無論是抽離出來單獨看，還是以不同的順序組合在一起，總給人們留足了遐想的空間。
請點此 。
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\/\u003E\n\u4e0d\u8ad6\u662f\u5ee3\u6cdb\u5730\u700f\u89bd\uff0c\u6216\u91dd\u5c0d\u7279\u5b9a\u9818\u57df\u7684\u6df1\u5ea6\u722c\u68b3\uff0c\u5927\u91cf\u95b1\u8b80\u7684\u904e\u7a0b\u53ef\u900f\u904e\u591a\u4eba\u5354\u4f5c\u5171\u540c\u77e5\u8b58\u5eab\u964d\u4f4e\u8cc7\u8a0a\u843d\u5dee\u3002\u5148\u5efa\u7acb\u5171\u540c\u8cc7\u8a0a\u5206\u985e\u7d50\u69cb\uff0c\u4fbf\u53ef\u5728\u95b1\u8b80\u904e\u7a0b\u540c\u6b65\u6574\u7406\u91cd\u9ede\uff0c\u6e1b\u5c11\u5f8c\u7e8c\u518d\u67e5\u627e\u7684\u6642\u9593\u3002\u5fc3\u667a\u5716\u3001\u7b46\u8a18\u8edf\u9ad4\u3001\u96f2\u7aef\u5171\u7de8\u90fd\u662f\u6211\u5011\u5e38\u7528\u7684\u5de5\u5177\uff0c\u6709\u52a9\u65bc\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387\u3002\u003C\/p\u003E\n\n\u003Cp\u003E\u278c \u003Cstrong\u003E\u601d\u60f3\u8209\u91cd\uff0c\u935b\u934a\u5275\u9020\u6027\u601d\u8003\u003C\/strong\u003E\u003Cbr \/\u003E\n\u50cf\u935b\u934a\u8eab\u9ad4\u4e00\u6a23\uff0c\u601d\u60f3\u4e5f\u9700\u8981\u6301\u7e8c\u935b\u7149\u548c\u63d0\u5347\uff0c\u57f9\u990a\u5275\u9020\u6027\u601d\u7dad\uff0c\u53ef\u901a\u904e\u95b1\u8b80\u4e0d\u540c\u985e\u578b\u7684\u66f8\u7c4d\u3001\u89c0\u770b\u555f\u767c\u6027\u7684\u5f71\u8996\u4f5c\u54c1\u3001\u53c3\u8207\u958b\u653e\u5f0f\u7684\u8a0e\u8ad6\u548c\u601d\u60f3\u4ea4\u6d41\u7b49\u65b9\u5f0f\u5be6\u73fe\u3002Plan b \u5925\u4f34\u5728\u5230\u8077\u6642\uff0c\u6703\u62ff\u5230\u5fc5\u8b80\u66f8\u55ae\uff0c\u4e4b\u5f8c\u5247\u900f\u904e\u6bcf\u9031 Input \u8868\u55ae\u5728\u9031\u6703\u8207\u5927\u5bb6\u4ea4\u6d41\u5206\u4eab\u3002\u6bcf\u6708\u6176\u751f\u7684\u8da3\u5473\u554f\u7b54\u7bc4\u570d\u66f4\u5ee3\uff0c\u6db5\u84cb\u6d6a\u6f2b\u97d3\u5287\u3001\u8b70\u984c\u96fb\u5f71\u6216\u793e\u6703\u6642\u4e8b\u3002\u4fdd\u6301\u958b\u653e\u7684\u5fc3\u614b\uff0c\u4e0d\u65b7\u5730\u63a2\u7d22\u65b0\u7684\u601d\u60f3\u9818\u57df\uff0c\u5c07\u6709\u52a9\u65bc\u6fc0\u767c\u66f4\u591a\u7684\u5275\u610f\u548c\u9748\u611f\u3002\u003C\/p\u003E\n\n\u003Cp\u003E\u278d \u003Cstrong\u003E\u5efa\u7acb PDCA \u5faa\u74b0\uff0c\u6301\u7e8c\u512a\u5316\u003C\/strong\u003E\u003Cbr \/\u003E\n\u904b\u7528\u6642\u9593\u7684\u72c0\u614b\uff0c\u662f\u6aa2\u8996\u5de5\u4f5c\u6d41\u7a0b\u80fd\u5426\u53ef\u512a\u5316\u7684\u95dc\u9375\u6307\u6a19\u3002\u70ba\u4ec0\u9ebc\u5979\u505a\u9019\u4ef6\u4e8b\u53ea\u898110\u5206\u9418\uff0c\u6211\u537b\u8981\u82b1 2 \u500b\u5c0f\u6642\uff1f\u85c9\u7531\u62c6\u89e3\u4efb\u52d9\u7684\u6b65\u9a5f\uff0c\u767c\u73fe\u53ef\u4ee5\u512a\u5316\u7684\u7a7a\u9593\u3002\u5f88\u5e38\u5728\u8655\u7406\u7a81\u767c\u72c0\u6cc1\uff1f\u300c\u6025\u8feb\u7684\u554f\u984c\u4e0d\u91cd\u8981\uff0c\u91cd\u8981\u7684\u554f\u984c\u59cb\u7d42\u4e0d\u6025\u8feb\u300d\uff0c\u5c0d\u65bc\u91cd\u8907\u767c\u751f\u7684\u4e8b\u4ef6\uff0c\u5efa\u7acb SOP\uff0c\u964d\u4f4e\u4e0b\u6b21\u5f9e 0 \u5230 1 \u7684\u6642\u9593\uff0c\u904b\u7528 PDCA\uff08Plan-Do-Check-Act\uff09\u5faa\u74b0\u6aa2\u8996\u7d44\u7e54\u72c0\u614b\uff0c\u78ba\u4fdd\u6301\u7e8c\u5b78\u7fd2\u6210\u9577\u3002\u003C\/p\u003E\n\n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=1200\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u53ef\u5354\u52a9\u4efb\u52d9\u5206\u985e\u512a\u5148\u9806\u5e8f\u7684\u827e\u68ee\u8c6a\u77e9\u9663\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=1200\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u53ef\u5354\u52a9\u4efb\u52d9\u5206\u985e\u512a\u5148\u9806\u5e8f\u7684\u827e\u68ee\u8c6a\u77e9\u9663\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fAsana\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003Cp\u003E\u278e \u003Cstrong\u003E\u73fe\u5728\u53ea\u662f\u73fe\u5728\uff0c\u4e0d\u8981\u88ab\u73fe\u6cc1\u4fb7\u9650\u003C\/strong\u003E\u003Cbr \/\u003E\n\u6700\u5f8c\uff0c\u5206\u4eab\u300aThe OA\u300b\u5f71\u96c6\u4e2d\u5f88\u6709\u5171\u9cf4\u7684\u4e00\u6bb5\u8a71\uff1a\u003C\/p\u003E\n\n\u003Cp\u003E\u300c\u897f\u5143 1954 \u5e74\u4e4b\u524d\uff0c\u4e16\u4e0a\u5f9e\u4f86\u6c92\u6709\u2f08\u80fd\u5728\u56db\u5206\u9418\u5167\u8dd1\u5b8c\u4e00\u82f1\u91cc\uff08\u7d04 1,609 \u516c\u5c3a\uff09\uff0c\u2f08\u5011\u8a8d\u70ba\u9019\u662f\u4eba\u985e\u901f\u5ea6\u7684\u6975\u9650\u3002\u6709\u4e00\u5929\uff0c\u4e00\u540d\u82f1\u570b\u9078\u2f3f\u7528 3 \u5206 59 \u79d2\u5b8c\u6210\u4e86\u9019\u9805\u4efb\u52d9\u3002\u516d\u9031\u5f8c\uff0c\u53c8\u6709\u53e6\u2f00\u4f4d\u8dd1\u8005\u4ee5 3 \u5206 58 \u79d2\u7834\u4e86\u7d00\u9304\uff0c\u7136\u5f8c\uff0c\u4e00\u4f4d\u53c8\u4e00\u4f4d\u3002\u73fe\u5728\uff0c\u4e00\u500b\u5be6\u529b\u96c4\u539a\u7684\u9ad8\u4e2d\u751f\u5c31\u53ef\u4ee5\u505a\u5230\u3002\u003Cstrong\u003E\u6b63\u662f\u6211\u5011\u7121\u6cd5\u60f3\u50cf\u9019\u4e9b\u4e8b\u60c5\u624d\u963b\u7919\u4e86\u6211\u5011\u3002\u003C\/strong\u003E\u300d\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cstrong\u003E\u201cIt\u2019s our inability to conceive those things that holds us back.\u201d \u2014\u2014\u300aThe OA\u300b\u003C\/strong\u003E\u003C\/p\u003E\n\n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=1200\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=1200\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fUnsplash\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003Cblockquote\u003E\n \u003Cp\u003E\u6b64\u7bc7\u300aDesignBIZ View\u300b\u5c08\u6b04\u767c\u5e03\u65bc\u300a\u8a2d\u8a08\u65b0\u5546\u696d DesignBIZ\u300b \u96fb\u5b50\u5831 \u003Ca href=\u0022https:\/\/edm.shoppingdesign.com.tw\/sdepaper\/designbiz\/030\/\u0022\u003ENO.030 \u671f\u003C\/a\u003E\u003Cbr \/\u003E\n \u2726 \u003Ca href=\u0022https:\/\/account.bnextmedia.com.tw\/guest\/subscribe?new_ids=43\u0022\u003E\u9ede\u6b64\u8a02\u95b1\u003C\/a\u003E \u2192 \u638c\u63e1\u8a2d\u8a08\u5e2b\u3001\u5275\u610f\u7e3d\u76e3\u3001\u5275\u696d\u5bb6\u7684\u7b2c\u4e00\u624b\u89c0\u5bdf\u89c0\u9ede\uff01\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"\u9673\u97fb\u7af9","editor":"\u9673\u97fb\u7af9 \/ Plan b \u5171\u540c\u5275\u8fa6\u4eba","date":"2024.05.14","date2":"May.14","time":"05:11 AM","my_publish_date":"2024-05-14T11:45:00+08:00","to_publish_date":"2024\/05\/14","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/10291"}
【DesignBIZ 專欄觀點】令人為之一亮的策略洞察，往往得經歷一段「對頻」的過程／陳韻竹
圖片來源／Plan b、陳韻竹
Plan b 與 Alife 作為注重創意、構思策略，需要大量腦力的團隊，如何管理近百名工作夥伴，有效傳授思考模式與企劃心法？5 個知識管理方法分享！
此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.030 期 點此訂閱 → 掌握設計師、創意總監、創業家的第一手觀察觀點！
專欄人物介紹
Plan b 與 Alife 生態系夥伴最近舉辦了春酒及春季派對，這次活動不僅是歡聚的時刻，從前期籌備至活動當日的不同環節，剛好讓我有機會觀察團隊現況。活動前查看座位安排時，才驚訝地發現全體系已近百名成員。隨著招募對象的年齡層和職務內容越來越多元化，我們更有感管理制度與公司文化的重要性。
作為一個注重創意、構思策略，需要大量腦力工作的團隊，我們經常面臨一個問題：如何有效率地傳授屬於 Plan b 的思考模式(mindset)？即使我們已經建立了一套自認為相對完善的工作手冊——從企劃心法的提點、專案流程的各階段推進實務，再到各類文書作業的模板，期待讓夥伴更快上手。但 往往讓人眼睛為之一亮的洞察或觀點，有時仍還是得經過一段實戰經驗的「對頻」後才得以發生。
由於每個人長期累積知識、資訊和生活經驗的內容建構了各自的思考模式，我們持續用以下方法，加速並完善組織發展中的知識管理。
➊ 廣泛吸收，累積生命經驗
➋ 整理資訊，建立知識庫
➌ 思想舉重，鍛鍊創造性思考
➍ 建立 PDCA 循環，持續優化
➎ 現在只是現在，不要被現況侷限
「西元 1954 年之前，世上從來沒有⼈能在四分鐘內跑完一英里（約 1,609 公尺），⼈們認為這是人類速度的極限。有一天，一名英國選⼿用 3 分 59 秒完成了這項任務。六週後，又有另⼀位跑者以 3 分 58 秒破了紀錄，然後，一位又一位。現在，一個實力雄厚的高中生就可以做到。正是我們無法想像這些事情才阻礙了我們。 」
“It’s our inability to conceive those things that holds us back.” ——《The OA》
此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.030 期 點此訂閱 → 掌握設計師、創意總監、創業家的第一手觀察觀點！
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