{"id":3144,"title":"Lego \u6a02\u9ad8\u65b0\u5ee3\u544a\uff0c\u91cb\u653e\u5275\u610f\u73a9\u7a4d\u6728\u7684\u72c2\u91ce\u60f3\u50cf","small":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2018-07\/img-1532662558-92325.jpg?w=600\u0026output=webp","medium":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2018-07\/img-1532662558-92325.jpg?w=900\u0026output=webp","large":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2018-07\/img-1532662558-92325.jpg?w=1600\u0026output=webp","feature_picture_source":"Asawin Tejasakulsin","to_publish_time":"2018-07-27 11:30:00","updated_at":"2020\/11\/29","editor_name":"Stephie Chiu","editor_title":"","canonical_url":"","summary":"Lego 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Lego 樂高新廣告，釋放創意玩積木的狂野想像
Asawin Tejasakulsin
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Lego 樂高在最新的廣告中結合積木與現實生活的互動可能，打造出充滿想像力的趣味場景。
Lego 樂高一直主張透過積木激發和培養孩子的創意思考能力，除了屢屢推出新的系列、打造樂高樂園，在最新的廣告中更進一步結合樂高與現實生活的互動可能，打造出充滿想像力的趣味場景。
新廣告有兩個系列：「想像」（Imagine）與「建造未來」（Build the Future），由泰國曼谷 Ogilyy & Mather 的資深藝術總監 Asawin Tejasakulsin 操刀，運用積木把孩子們的童年想像帶入現實生活中。在「想像」系列廣告中，故事書裡的動物彷彿活了起來，鯨魚從繪本中躍出，駐足在書架一角；音響成了最新的摩天大樓，大猩猩正掛在上面怒吼。
「建造未來」系列則透過後製，用「像是為自己打造了未來工作時的服裝」，讓正在組裝積木的小孩與夢想中未來的職業二合為一，搖滾明星、消防員或太空人，都體現出未來靠雙手建造的積極樂觀。
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