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href=\u0022https:\/\/codepen.io\/leemartin\/pen\/pxNvod\u0022\u003EBanksy Shredder\u003C\/a\u003E\n \u003C\/span\u003E\n \n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n","authors":"Stephie Chiu","editor":"Stephie Chiu","date":"2018.10.10","date2":"Oct.10","time":"10:04 PM","my_publish_date":"2018-10-10T16:00:00+08:00","to_publish_date":"2018\/10\/10","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/3377"}
Banksy自毀畫作後，麥當勞趁機賣薯條、IKEA也要參一咖？
@maltesecreative、@DDB Wien
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塗鴉藝術家 Banksy 在落槌後啟動機關「自毀畫作」引發世界關注，更意外成為品牌創意代理商的靈感來源。
日前倫敦蘇富比拍賣會上，塗鴉藝術家 Banksy 在落槌後啟動機關「自毀畫作」引發世界關注，掀起一波討論熱潮，更意外成為品牌創意代理商的靈感來源，包含麥當勞在澳洲、維也納的品牌創意人員，和 IKEA 都旋即推出「模仿之作」，更有設計師做了個「Banksy Shredder」線上碎紙產生器！
先是麥當勞品牌創意代理商之一 TBWA\ANG 的資深創意人 Richard Agius 在 Instagram 上發布的貼文，精緻的畫框、正被碎掉的畫作，與麥當勞薯條巧妙結合；無獨有偶，同為麥當勞品牌創意代理商之一的維也納 DDB，也在 Facebook 上發出了自家的創意版本，銜接時下話題，讓麥當勞薯條的形象更深植人心。
而近年也開始重視居家藝術品的 IKEA，之前才與專業相機品牌哈蘇（Hasselblad）合作，計畫聯手推出名家攝影之作，其品牌創意代理商 SMFB 也乘著這次 Banksy 自毀畫作的議題，幽默表示，加把剪刀及創意，即使是大量印刷的海報也能潛力無限，或許還能獲得銀行家的賞識！
更有設計師 Lee Martin 做了個「Banksy Shredder」網站，想碎什麼圖上傳上去即可！（設計師也在 Medium 大方公開程式碼，教大家自己做個線上碎紙產生器。）
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