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台灣觀光宣傳可以很美！「2019觀光局月曆」邀插畫家57吳騏、包大山，勾勒國家風景區的詩意奇想
中間研究室 提供
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「2019觀光局月曆」由中間研究室團隊策劃，主題定調為「浪漫台灣」，邀請插畫家57吳騏、包大山聯合創作，呈現白晝、黑夜兩種視角，期待旅人留下豐富想像。
資料提供／中間研究室
每一年，交通部觀光局以品牌Taiwan, The Heart of Asia所主打的各年度主題企劃推廣台灣旅遊，除了官方相關活動之外，也會透過行銷文宣如月曆、記事本、賀卡強化年度主題意象，期望更多旅人能夠觸及到不同的台灣人文風情。2019新年來臨，此年度主題定調為「浪漫台灣」，而行銷文宣由中間研究室團隊承接與策劃，關於「浪漫」這回事，我們期待旅人留下對寶島城市更豐富的記憶與想像。
57吳騏、包大山聯合創作，呈現白晝、黑夜兩種視角
在視覺表現上，特別邀請台灣情侶插畫家57吳騏與包大山聯合創作，一位從白晝視角描繪，一位從黑夜視角勾勒，詮釋出他們對這片土地不同浪漫的想望。月曆上每月份別具以往的插畫風格，不直接具象作畫，而是以詩意奇想獨特呈現，搭配專屬台灣的情境文案，引領觀賞者想像，在畫作裡奇遇每一處風景區。
也因為多了一份空間想像，期望透過交通部觀光局文宣品，讓未接觸過台灣的新朋友或熟悉台灣的好朋友，皆能感受新意象，如候鳥般不斷造訪寶島台灣。期望2019的台式浪漫，在每位旅⼈的旅行版圖上，紀錄著「台灣，這個地⽅是我重要的回憶」。
月曆裡的13個國家風景區：
編按：台灣觀光局不是第一次做月曆，不過今年跳脫往年風格，插畫表現也是製作團隊幾經爭取，才能有不侷限於「具象」的發揮可能。目前這些月曆、記事本是做宣傳使用，沒有販售（之前爆款的林務局月曆原本也是僅做行銷文宣禮品使用，近年才開放販售）。如果大家喜歡，可以向觀光局 反應，詢問未來販售的可能。
2019交通部觀光局浪漫台灣月曆 交通部觀光局 中間研究室 57吳騏 、包大山
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