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台灣觀光宣傳可以很美！「2019觀光局月曆」邀插畫家57吳騏、包大山，勾勒國家風景區的詩意奇想
中間研究室 提供
「2019觀光局月曆」由中間研究室團隊策劃，主題定調為「浪漫台灣」，邀請插畫家57吳騏、包大山聯合創作，呈現白晝、黑夜兩種視角，期待旅人留下豐富想像。
資料提供／中間研究室
每一年，交通部觀光局以品牌Taiwan, The Heart of Asia所主打的各年度主題企劃推廣台灣旅遊，除了官方相關活動之外，也會透過行銷文宣如月曆、記事本、賀卡強化年度主題意象，期望更多旅人能夠觸及到不同的台灣人文風情。2019新年來臨，此年度主題定調為「浪漫台灣」，而行銷文宣由中間研究室團隊承接與策劃，關於「浪漫」這回事，我們期待旅人留下對寶島城市更豐富的記憶與想像。
57吳騏、包大山聯合創作，呈現白晝、黑夜兩種視角
在視覺表現上，特別邀請台灣情侶插畫家57吳騏與包大山聯合創作，一位從白晝視角描繪，一位從黑夜視角勾勒，詮釋出他們對這片土地不同浪漫的想望。月曆上每月份別具以往的插畫風格，不直接具象作畫，而是以詩意奇想獨特呈現，搭配專屬台灣的情境文案，引領觀賞者想像，在畫作裡奇遇每一處風景區。
也因為多了一份空間想像，期望透過交通部觀光局文宣品，讓未接觸過台灣的新朋友或熟悉台灣的好朋友，皆能感受新意象，如候鳥般不斷造訪寶島台灣。期望2019的台式浪漫，在每位旅⼈的旅行版圖上，紀錄著「台灣，這個地⽅是我重要的回憶」。
月曆裡的13個國家風景區：
編按：台灣觀光局不是第一次做月曆，不過今年跳脫往年風格，插畫表現也是製作團隊幾經爭取，才能有不侷限於「具象」的發揮可能。目前這些月曆、記事本是做宣傳使用，沒有販售（之前爆款的林務局月曆原本也是僅做行銷文宣禮品使用，近年才開放販售）。如果大家喜歡，可以向觀光局 反應，詢問未來販售的可能。
2019交通部觀光局浪漫台灣月曆 交通部觀光局 中間研究室 57吳騏 、包大山
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\/\u003E\n\u50cf\u935b\u934a\u8eab\u9ad4\u4e00\u6a23\uff0c\u601d\u60f3\u4e5f\u9700\u8981\u6301\u7e8c\u935b\u7149\u548c\u63d0\u5347\uff0c\u57f9\u990a\u5275\u9020\u6027\u601d\u7dad\uff0c\u53ef\u901a\u904e\u95b1\u8b80\u4e0d\u540c\u985e\u578b\u7684\u66f8\u7c4d\u3001\u89c0\u770b\u555f\u767c\u6027\u7684\u5f71\u8996\u4f5c\u54c1\u3001\u53c3\u8207\u958b\u653e\u5f0f\u7684\u8a0e\u8ad6\u548c\u601d\u60f3\u4ea4\u6d41\u7b49\u65b9\u5f0f\u5be6\u73fe\u3002Plan b \u5925\u4f34\u5728\u5230\u8077\u6642\uff0c\u6703\u62ff\u5230\u5fc5\u8b80\u66f8\u55ae\uff0c\u4e4b\u5f8c\u5247\u900f\u904e\u6bcf\u9031 Input \u8868\u55ae\u5728\u9031\u6703\u8207\u5927\u5bb6\u4ea4\u6d41\u5206\u4eab\u3002\u6bcf\u6708\u6176\u751f\u7684\u8da3\u5473\u554f\u7b54\u7bc4\u570d\u66f4\u5ee3\uff0c\u6db5\u84cb\u6d6a\u6f2b\u97d3\u5287\u3001\u8b70\u984c\u96fb\u5f71\u6216\u793e\u6703\u6642\u4e8b\u3002\u4fdd\u6301\u958b\u653e\u7684\u5fc3\u614b\uff0c\u4e0d\u65b7\u5730\u63a2\u7d22\u65b0\u7684\u601d\u60f3\u9818\u57df\uff0c\u5c07\u6709\u52a9\u65bc\u6fc0\u767c\u66f4\u591a\u7684\u5275\u610f\u548c\u9748\u611f\u3002\u003C\/p\u003E\n\n\u003Cp\u003E\u278d \u003Cstrong\u003E\u5efa\u7acb PDCA \u5faa\u74b0\uff0c\u6301\u7e8c\u512a\u5316\u003C\/strong\u003E\u003Cbr \/\u003E\n\u904b\u7528\u6642\u9593\u7684\u72c0\u614b\uff0c\u662f\u6aa2\u8996\u5de5\u4f5c\u6d41\u7a0b\u80fd\u5426\u53ef\u512a\u5316\u7684\u95dc\u9375\u6307\u6a19\u3002\u70ba\u4ec0\u9ebc\u5979\u505a\u9019\u4ef6\u4e8b\u53ea\u898110\u5206\u9418\uff0c\u6211\u537b\u8981\u82b1 2 \u500b\u5c0f\u6642\uff1f\u85c9\u7531\u62c6\u89e3\u4efb\u52d9\u7684\u6b65\u9a5f\uff0c\u767c\u73fe\u53ef\u4ee5\u512a\u5316\u7684\u7a7a\u9593\u3002\u5f88\u5e38\u5728\u8655\u7406\u7a81\u767c\u72c0\u6cc1\uff1f\u300c\u6025\u8feb\u7684\u554f\u984c\u4e0d\u91cd\u8981\uff0c\u91cd\u8981\u7684\u554f\u984c\u59cb\u7d42\u4e0d\u6025\u8feb\u300d\uff0c\u5c0d\u65bc\u91cd\u8907\u767c\u751f\u7684\u4e8b\u4ef6\uff0c\u5efa\u7acb SOP\uff0c\u964d\u4f4e\u4e0b\u6b21\u5f9e 0 \u5230 1 \u7684\u6642\u9593\uff0c\u904b\u7528 PDCA\uff08Plan-Do-Check-Act\uff09\u5faa\u74b0\u6aa2\u8996\u7d44\u7e54\u72c0\u614b\uff0c\u78ba\u4fdd\u6301\u7e8c\u5b78\u7fd2\u6210\u9577\u3002\u003C\/p\u003E\n\n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=1200\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u53ef\u5354\u52a9\u4efb\u52d9\u5206\u985e\u512a\u5148\u9806\u5e8f\u7684\u827e\u68ee\u8c6a\u77e9\u9663\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=1200\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u53ef\u5354\u52a9\u4efb\u52d9\u5206\u985e\u512a\u5148\u9806\u5e8f\u7684\u827e\u68ee\u8c6a\u77e9\u9663\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fAsana\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003Cp\u003E\u278e \u003Cstrong\u003E\u73fe\u5728\u53ea\u662f\u73fe\u5728\uff0c\u4e0d\u8981\u88ab\u73fe\u6cc1\u4fb7\u9650\u003C\/strong\u003E\u003Cbr \/\u003E\n\u6700\u5f8c\uff0c\u5206\u4eab\u300aThe OA\u300b\u5f71\u96c6\u4e2d\u5f88\u6709\u5171\u9cf4\u7684\u4e00\u6bb5\u8a71\uff1a\u003C\/p\u003E\n\n\u003Cp\u003E\u300c\u897f\u5143 1954 \u5e74\u4e4b\u524d\uff0c\u4e16\u4e0a\u5f9e\u4f86\u6c92\u6709\u2f08\u80fd\u5728\u56db\u5206\u9418\u5167\u8dd1\u5b8c\u4e00\u82f1\u91cc\uff08\u7d04 1,609 \u516c\u5c3a\uff09\uff0c\u2f08\u5011\u8a8d\u70ba\u9019\u662f\u4eba\u985e\u901f\u5ea6\u7684\u6975\u9650\u3002\u6709\u4e00\u5929\uff0c\u4e00\u540d\u82f1\u570b\u9078\u2f3f\u7528 3 \u5206 59 \u79d2\u5b8c\u6210\u4e86\u9019\u9805\u4efb\u52d9\u3002\u516d\u9031\u5f8c\uff0c\u53c8\u6709\u53e6\u2f00\u4f4d\u8dd1\u8005\u4ee5 3 \u5206 58 \u79d2\u7834\u4e86\u7d00\u9304\uff0c\u7136\u5f8c\uff0c\u4e00\u4f4d\u53c8\u4e00\u4f4d\u3002\u73fe\u5728\uff0c\u4e00\u500b\u5be6\u529b\u96c4\u539a\u7684\u9ad8\u4e2d\u751f\u5c31\u53ef\u4ee5\u505a\u5230\u3002\u003Cstrong\u003E\u6b63\u662f\u6211\u5011\u7121\u6cd5\u60f3\u50cf\u9019\u4e9b\u4e8b\u60c5\u624d\u963b\u7919\u4e86\u6211\u5011\u3002\u003C\/strong\u003E\u300d\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cstrong\u003E\u201cIt\u2019s our inability to conceive those things that holds us back.\u201d \u2014\u2014\u300aThe OA\u300b\u003C\/strong\u003E\u003C\/p\u003E\n\n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=1200\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=1200\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fUnsplash\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003Cblockquote\u003E\n \u003Cp\u003E\u6b64\u7bc7\u300aDesignBIZ View\u300b\u5c08\u6b04\u767c\u5e03\u65bc\u300a\u8a2d\u8a08\u65b0\u5546\u696d DesignBIZ\u300b \u96fb\u5b50\u5831 \u003Ca href=\u0022https:\/\/edm.shoppingdesign.com.tw\/sdepaper\/designbiz\/030\/\u0022\u003ENO.030 \u671f\u003C\/a\u003E\u003Cbr \/\u003E\n \u2726 \u003Ca href=\u0022https:\/\/account.bnextmedia.com.tw\/guest\/subscribe?new_ids=43\u0022\u003E\u9ede\u6b64\u8a02\u95b1\u003C\/a\u003E \u2192 \u638c\u63e1\u8a2d\u8a08\u5e2b\u3001\u5275\u610f\u7e3d\u76e3\u3001\u5275\u696d\u5bb6\u7684\u7b2c\u4e00\u624b\u89c0\u5bdf\u89c0\u9ede\uff01\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"\u9673\u97fb\u7af9","editor":"\u9673\u97fb\u7af9 \/ Plan b \u5171\u540c\u5275\u8fa6\u4eba","date":"2024.05.14","date2":"May.14","time":"05:11 AM","my_publish_date":"2024-05-14T11:45:00+08:00","to_publish_date":"2024\/05\/14","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/10291"}
【DesignBIZ 專欄觀點】令人為之一亮的策略洞察，往往得經歷一段「對頻」的過程／陳韻竹
圖片來源／Plan b、陳韻竹
Plan b 與 Alife 作為注重創意、構思策略，需要大量腦力的團隊，如何管理近百名工作夥伴，有效傳授思考模式與企劃心法？5 個知識管理方法分享！
此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.030 期 點此訂閱 → 掌握設計師、創意總監、創業家的第一手觀察觀點！
專欄人物介紹
Plan b 與 Alife 生態系夥伴最近舉辦了春酒及春季派對，這次活動不僅是歡聚的時刻，從前期籌備至活動當日的不同環節，剛好讓我有機會觀察團隊現況。活動前查看座位安排時，才驚訝地發現全體系已近百名成員。隨著招募對象的年齡層和職務內容越來越多元化，我們更有感管理制度與公司文化的重要性。
作為一個注重創意、構思策略，需要大量腦力工作的團隊，我們經常面臨一個問題：如何有效率地傳授屬於 Plan b 的思考模式(mindset)？即使我們已經建立了一套自認為相對完善的工作手冊——從企劃心法的提點、專案流程的各階段推進實務，再到各類文書作業的模板，期待讓夥伴更快上手。但 往往讓人眼睛為之一亮的洞察或觀點，有時仍還是得經過一段實戰經驗的「對頻」後才得以發生。
由於每個人長期累積知識、資訊和生活經驗的內容建構了各自的思考模式，我們持續用以下方法，加速並完善組織發展中的知識管理。
➊ 廣泛吸收，累積生命經驗
➋ 整理資訊，建立知識庫
➌ 思想舉重，鍛鍊創造性思考
➍ 建立 PDCA 循環，持續優化
➎ 現在只是現在，不要被現況侷限
「西元 1954 年之前，世上從來沒有⼈能在四分鐘內跑完一英里（約 1,609 公尺），⼈們認為這是人類速度的極限。有一天，一名英國選⼿用 3 分 59 秒完成了這項任務。六週後，又有另⼀位跑者以 3 分 58 秒破了紀錄，然後，一位又一位。現在，一個實力雄厚的高中生就可以做到。正是我們無法想像這些事情才阻礙了我們。 」
“It’s our inability to conceive those things that holds us back.” ——《The OA》
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