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今天開賣，台灣買得到！IKEA 跨足服裝設計，延續品牌簡約精神推出「條碼 T 恤」、「logo 水瓶」
圖片來源／IKEA Japan
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IKEA 正式跨足服裝設計！全新 EFTERTRÄDA 系列主打服飾和生活雜物，條碼帽 T 和 logo 水瓶今天在桃園青埔店開賣！
在家居市場廣受歡迎的 IKEA，其實在時尚界也話題不斷，不僅曾有時尚品牌推出向 IKEA 致敬的包款，東京街頭也不乏穿著冒牌 IKEA logo 上衣的年輕人。而 IKEA 繼去年推出 KNORVA 漁夫帽（以招牌藍色購物袋為靈感）之後，終於正式跨足服裝設計，台灣獨步全球於今日（7/23）在桃園青埔 IKEA 部分開賣！
由瑞典和日本 IKEA 合作設計的 EFTERTRÄDA 系列，主打服飾和生活雜貨，首波新品包括 T 恤、帽 T、托特包、水瓶、雨傘和毛巾。EFTERTRÄDA 系列遵循 IKEA 一貫的簡約概念，將其應用在服飾和生活用品的設計。其中托特包和帽 T 上的條碼更是暗藏玄機，底下一串數字其實是 IKEA 熱賣的 BILLY 書櫃的編號。
今天在 IKEA 桃園青埔店開賣的品項有：EFTERTRÄDA 系列水瓶（售價 $149 元），以及連帽 T 恤（售價 $990 元）。全系列商品將於 7 月 31 日至 8 月 6 日在日本原宿店獨家販售，水瓶和帽 T 外的品項日後會否來台尚待確認（日本 IKEA 網站活動頁點此）。
IKEA 桃園店
地址：桃園市中壢區高鐵站前東路一段1號
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