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為了一隻開瓶器，釀啤酒、開酒吧都來！瘋狂計畫「OOO」用設計好細節，升級你的啤酒體驗
圖片提供／OOO
用一隻連續曲面無死角不鏽鋼開瓶器、倒入一瓶啤酒剛剛好的 330 隱形杯底啤酒杯、以及與精釀團隊酉鬼啤酒合釀的 OOO 艾爾啤酒，完美！
可能酒喝太多？這回五金行不做日曆 ，Five Metal Shop 負責人陳靖雯改鑽研小小一隻「開瓶器」，有點瘋狂也有點荒謬的是，為了設計這隻開瓶器，她與另一半，產品設計師 Nicol Boyd 還釀了啤酒、設計一款完美容量酒杯，展開全新動態計畫「OOO」，更要將工作室變身酒吧與展場，邀請大家一起加入啤酒黨！
這個商業邏輯很荒謬，但文化邏輯超合理
乍看實在讓人摸不著頭緒的動態計畫「OOO」是陳靖雯與 Nicol Boyd 策劃 3 年的全新計畫，計畫目標不僅止於推出產品，而是更想把產品的文化故事也推到前面去。於是，開瓶器怎能只是開瓶器，有了空間、聚集了人，開瓶才有意義啊！所以，為了首發產品「OOO 開瓶器」，他們釀了一隻 OOO 啤酒，把工作室改成酒吧，更為啤酒計算完美容量，設計出 OOO 330 啤酒杯。
首發產品「OOO 開瓶器」帶來全新觸覺感受
首發將推出的「OOO 開瓶器」，從各國開瓶器的原型開始拆解，從材質選擇、線條、重量、挑戰生產的細緻度，做出一隻不同國家的人握在手中都有似曾相似，又各自不同解讀的作品。
提到開瓶器，潛意識中都有個熟悉印象，「OOO 開瓶器」”乍看之下” 也長得很像，只是當你把它握在手中時，它全鏡面拋光不鏽鋼的細緻和重量，會突然在你手中產生有趣的感官衝突。嘿嘿，設計師在決定材質耍了點小心機，刻意選擇 304 頂級不鏽鋼來詮釋這個在家裡經常被忘記的品項。
造型上，長 11.7cm，開口寬 4.4cm 的 OOO 開瓶器，表面由無死角連續弧面構成（curvature continuous blend），不同於一般圓角，連續弧面需要在圖面上精密調整每一個稜角，除了大幅提升不鏽鋼拋光難度，也與頂級智慧型手機和汽車外殼為相同等級的機構設計。
一隻為了夏天而生的酒譜
與「酉鬼啤酒 UGLY HALF BEER」合釀，極清爽、乾淨、柑橘松木香
首發產品除了開瓶器，OOO更與全台最潮釀酒團隊「酉鬼啤酒 UGLY HALF BEER 」合釀一隻夏日限定啤酒，搭上精釀啤酒最新趨勢，OOO Ale艾爾啤酒刻意降低酒精濃度，減低品飲負擔，但又不犧牲獨特酒花個性。酉鬼啤酒主釀酒師 Tom，以經典皮爾森麥芽為基底並選用頂級澳洲 Vic Secret 酒花，最後成品呈現極乾淨淡金色酒液，酒體帶柑橘松木香、入口乾淨，極清爽口感，微苦大人味，它是為了亞洲夏天而生的酒譜。
OOO 330 啤酒杯：為了一隻啤酒，所計算的完美容量
在英式與日式啤酒杯的容量與杯型間掙扎，OOO 330 啤酒杯型雖身瘦但不過於纖細，中性比例可以優雅也不失英氣，口吹玻璃杯側到杯底一致的壁厚，加上杯底緣細緻的連續弧線，當啤酒嘩地一倒進來！杯子的角色瞬間隱形退居幕後， 物件形體幾乎消失，啤酒，以及喝啤酒的心情成了主角。
目前「OOO」已於自家臉書專頁以及 Five Metal Shop 釋出計畫首個活動「OOO 開瓶季」限定組合，像是結合開瓶器、啤酒杯與啤酒的「88 節限定＿微醺開瓶組合包 」，開瓶器、啤酒杯限量組合 等，更多獨家實體活動與線上文化內容可上 OOO 官網 查詢。
資料來源：OOO
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\/\u003E\n\u4e0d\u8ad6\u662f\u5ee3\u6cdb\u5730\u700f\u89bd\uff0c\u6216\u91dd\u5c0d\u7279\u5b9a\u9818\u57df\u7684\u6df1\u5ea6\u722c\u68b3\uff0c\u5927\u91cf\u95b1\u8b80\u7684\u904e\u7a0b\u53ef\u900f\u904e\u591a\u4eba\u5354\u4f5c\u5171\u540c\u77e5\u8b58\u5eab\u964d\u4f4e\u8cc7\u8a0a\u843d\u5dee\u3002\u5148\u5efa\u7acb\u5171\u540c\u8cc7\u8a0a\u5206\u985e\u7d50\u69cb\uff0c\u4fbf\u53ef\u5728\u95b1\u8b80\u904e\u7a0b\u540c\u6b65\u6574\u7406\u91cd\u9ede\uff0c\u6e1b\u5c11\u5f8c\u7e8c\u518d\u67e5\u627e\u7684\u6642\u9593\u3002\u5fc3\u667a\u5716\u3001\u7b46\u8a18\u8edf\u9ad4\u3001\u96f2\u7aef\u5171\u7de8\u90fd\u662f\u6211\u5011\u5e38\u7528\u7684\u5de5\u5177\uff0c\u6709\u52a9\u65bc\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387\u3002\u003C\/p\u003E\n\n\u003Cp\u003E\u278c \u003Cstrong\u003E\u601d\u60f3\u8209\u91cd\uff0c\u935b\u934a\u5275\u9020\u6027\u601d\u8003\u003C\/strong\u003E\u003Cbr \/\u003E\n\u50cf\u935b\u934a\u8eab\u9ad4\u4e00\u6a23\uff0c\u601d\u60f3\u4e5f\u9700\u8981\u6301\u7e8c\u935b\u7149\u548c\u63d0\u5347\uff0c\u57f9\u990a\u5275\u9020\u6027\u601d\u7dad\uff0c\u53ef\u901a\u904e\u95b1\u8b80\u4e0d\u540c\u985e\u578b\u7684\u66f8\u7c4d\u3001\u89c0\u770b\u555f\u767c\u6027\u7684\u5f71\u8996\u4f5c\u54c1\u3001\u53c3\u8207\u958b\u653e\u5f0f\u7684\u8a0e\u8ad6\u548c\u601d\u60f3\u4ea4\u6d41\u7b49\u65b9\u5f0f\u5be6\u73fe\u3002Plan b \u5925\u4f34\u5728\u5230\u8077\u6642\uff0c\u6703\u62ff\u5230\u5fc5\u8b80\u66f8\u55ae\uff0c\u4e4b\u5f8c\u5247\u900f\u904e\u6bcf\u9031 Input \u8868\u55ae\u5728\u9031\u6703\u8207\u5927\u5bb6\u4ea4\u6d41\u5206\u4eab\u3002\u6bcf\u6708\u6176\u751f\u7684\u8da3\u5473\u554f\u7b54\u7bc4\u570d\u66f4\u5ee3\uff0c\u6db5\u84cb\u6d6a\u6f2b\u97d3\u5287\u3001\u8b70\u984c\u96fb\u5f71\u6216\u793e\u6703\u6642\u4e8b\u3002\u4fdd\u6301\u958b\u653e\u7684\u5fc3\u614b\uff0c\u4e0d\u65b7\u5730\u63a2\u7d22\u65b0\u7684\u601d\u60f3\u9818\u57df\uff0c\u5c07\u6709\u52a9\u65bc\u6fc0\u767c\u66f4\u591a\u7684\u5275\u610f\u548c\u9748\u611f\u3002\u003C\/p\u003E\n\n\u003Cp\u003E\u278d \u003Cstrong\u003E\u5efa\u7acb PDCA \u5faa\u74b0\uff0c\u6301\u7e8c\u512a\u5316\u003C\/strong\u003E\u003Cbr \/\u003E\n\u904b\u7528\u6642\u9593\u7684\u72c0\u614b\uff0c\u662f\u6aa2\u8996\u5de5\u4f5c\u6d41\u7a0b\u80fd\u5426\u53ef\u512a\u5316\u7684\u95dc\u9375\u6307\u6a19\u3002\u70ba\u4ec0\u9ebc\u5979\u505a\u9019\u4ef6\u4e8b\u53ea\u898110\u5206\u9418\uff0c\u6211\u537b\u8981\u82b1 2 \u500b\u5c0f\u6642\uff1f\u85c9\u7531\u62c6\u89e3\u4efb\u52d9\u7684\u6b65\u9a5f\uff0c\u767c\u73fe\u53ef\u4ee5\u512a\u5316\u7684\u7a7a\u9593\u3002\u5f88\u5e38\u5728\u8655\u7406\u7a81\u767c\u72c0\u6cc1\uff1f\u300c\u6025\u8feb\u7684\u554f\u984c\u4e0d\u91cd\u8981\uff0c\u91cd\u8981\u7684\u554f\u984c\u59cb\u7d42\u4e0d\u6025\u8feb\u300d\uff0c\u5c0d\u65bc\u91cd\u8907\u767c\u751f\u7684\u4e8b\u4ef6\uff0c\u5efa\u7acb SOP\uff0c\u964d\u4f4e\u4e0b\u6b21\u5f9e 0 \u5230 1 \u7684\u6642\u9593\uff0c\u904b\u7528 PDCA\uff08Plan-Do-Check-Act\uff09\u5faa\u74b0\u6aa2\u8996\u7d44\u7e54\u72c0\u614b\uff0c\u78ba\u4fdd\u6301\u7e8c\u5b78\u7fd2\u6210\u9577\u3002\u003C\/p\u003E\n\n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=1200\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u53ef\u5354\u52a9\u4efb\u52d9\u5206\u985e\u512a\u5148\u9806\u5e8f\u7684\u827e\u68ee\u8c6a\u77e9\u9663\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=1200\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654541-21029.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u53ef\u5354\u52a9\u4efb\u52d9\u5206\u985e\u512a\u5148\u9806\u5e8f\u7684\u827e\u68ee\u8c6a\u77e9\u9663\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fAsana\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003Cp\u003E\u278e \u003Cstrong\u003E\u73fe\u5728\u53ea\u662f\u73fe\u5728\uff0c\u4e0d\u8981\u88ab\u73fe\u6cc1\u4fb7\u9650\u003C\/strong\u003E\u003Cbr \/\u003E\n\u6700\u5f8c\uff0c\u5206\u4eab\u300aThe OA\u300b\u5f71\u96c6\u4e2d\u5f88\u6709\u5171\u9cf4\u7684\u4e00\u6bb5\u8a71\uff1a\u003C\/p\u003E\n\n\u003Cp\u003E\u300c\u897f\u5143 1954 \u5e74\u4e4b\u524d\uff0c\u4e16\u4e0a\u5f9e\u4f86\u6c92\u6709\u2f08\u80fd\u5728\u56db\u5206\u9418\u5167\u8dd1\u5b8c\u4e00\u82f1\u91cc\uff08\u7d04 1,609 \u516c\u5c3a\uff09\uff0c\u2f08\u5011\u8a8d\u70ba\u9019\u662f\u4eba\u985e\u901f\u5ea6\u7684\u6975\u9650\u3002\u6709\u4e00\u5929\uff0c\u4e00\u540d\u82f1\u570b\u9078\u2f3f\u7528 3 \u5206 59 \u79d2\u5b8c\u6210\u4e86\u9019\u9805\u4efb\u52d9\u3002\u516d\u9031\u5f8c\uff0c\u53c8\u6709\u53e6\u2f00\u4f4d\u8dd1\u8005\u4ee5 3 \u5206 58 \u79d2\u7834\u4e86\u7d00\u9304\uff0c\u7136\u5f8c\uff0c\u4e00\u4f4d\u53c8\u4e00\u4f4d\u3002\u73fe\u5728\uff0c\u4e00\u500b\u5be6\u529b\u96c4\u539a\u7684\u9ad8\u4e2d\u751f\u5c31\u53ef\u4ee5\u505a\u5230\u3002\u003Cstrong\u003E\u6b63\u662f\u6211\u5011\u7121\u6cd5\u60f3\u50cf\u9019\u4e9b\u4e8b\u60c5\u624d\u963b\u7919\u4e86\u6211\u5011\u3002\u003C\/strong\u003E\u300d\u003C\/p\u003E\n\n\u003Cp\u003E\u003Cstrong\u003E\u201cIt\u2019s our inability to conceive those things that holds us back.\u201d \u2014\u2014\u300aThe OA\u300b\u003C\/strong\u003E\u003C\/p\u003E\n\n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=1200\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=1200\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1715654538-47770.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fUnsplash\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n\n\n\u003Cblockquote\u003E\n \u003Cp\u003E\u6b64\u7bc7\u300aDesignBIZ View\u300b\u5c08\u6b04\u767c\u5e03\u65bc\u300a\u8a2d\u8a08\u65b0\u5546\u696d DesignBIZ\u300b \u96fb\u5b50\u5831 \u003Ca href=\u0022https:\/\/edm.shoppingdesign.com.tw\/sdepaper\/designbiz\/030\/\u0022\u003ENO.030 \u671f\u003C\/a\u003E\u003Cbr \/\u003E\n \u2726 \u003Ca href=\u0022https:\/\/account.bnextmedia.com.tw\/guest\/subscribe?new_ids=43\u0022\u003E\u9ede\u6b64\u8a02\u95b1\u003C\/a\u003E \u2192 \u638c\u63e1\u8a2d\u8a08\u5e2b\u3001\u5275\u610f\u7e3d\u76e3\u3001\u5275\u696d\u5bb6\u7684\u7b2c\u4e00\u624b\u89c0\u5bdf\u89c0\u9ede\uff01\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"\u9673\u97fb\u7af9","editor":"\u9673\u97fb\u7af9 \/ Plan b \u5171\u540c\u5275\u8fa6\u4eba","date":"2024.05.14","date2":"May.14","time":"05:11 AM","my_publish_date":"2024-05-14T11:45:00+08:00","to_publish_date":"2024\/05\/14","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/10291"}
【DesignBIZ 專欄觀點】令人為之一亮的策略洞察，往往得經歷一段「對頻」的過程／陳韻竹
圖片來源／Plan b、陳韻竹
Plan b 與 Alife 作為注重創意、構思策略，需要大量腦力的團隊，如何管理近百名工作夥伴，有效傳授思考模式與企劃心法？5 個知識管理方法分享！
此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.030 期 點此訂閱 → 掌握設計師、創意總監、創業家的第一手觀察觀點！
專欄人物介紹
Plan b 與 Alife 生態系夥伴最近舉辦了春酒及春季派對，這次活動不僅是歡聚的時刻，從前期籌備至活動當日的不同環節，剛好讓我有機會觀察團隊現況。活動前查看座位安排時，才驚訝地發現全體系已近百名成員。隨著招募對象的年齡層和職務內容越來越多元化，我們更有感管理制度與公司文化的重要性。
作為一個注重創意、構思策略，需要大量腦力工作的團隊，我們經常面臨一個問題：如何有效率地傳授屬於 Plan b 的思考模式(mindset)？即使我們已經建立了一套自認為相對完善的工作手冊——從企劃心法的提點、專案流程的各階段推進實務，再到各類文書作業的模板，期待讓夥伴更快上手。但 往往讓人眼睛為之一亮的洞察或觀點，有時仍還是得經過一段實戰經驗的「對頻」後才得以發生。
由於每個人長期累積知識、資訊和生活經驗的內容建構了各自的思考模式，我們持續用以下方法，加速並完善組織發展中的知識管理。
➊ 廣泛吸收，累積生命經驗
➋ 整理資訊，建立知識庫
➌ 思想舉重，鍛鍊創造性思考
➍ 建立 PDCA 循環，持續優化
➎ 現在只是現在，不要被現況侷限
「西元 1954 年之前，世上從來沒有⼈能在四分鐘內跑完一英里（約 1,609 公尺），⼈們認為這是人類速度的極限。有一天，一名英國選⼿用 3 分 59 秒完成了這項任務。六週後，又有另⼀位跑者以 3 分 58 秒破了紀錄，然後，一位又一位。現在，一個實力雄厚的高中生就可以做到。正是我們無法想像這些事情才阻礙了我們。 」
“It’s our inability to conceive those things that holds us back.” ——《The OA》
此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.030 期 點此訂閱 → 掌握設計師、創意總監、創業家的第一手觀察觀點！
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