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\u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cp\u003E\u8cc7\u6599\u4f86\u6e90\uff1a\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.facebook.com\/somekidding\/posts\/3625890290809286\u0022\u003E\u8076\u6c38\u771f\u81c9\u66f8\u003C\/a\u003E\u003C\/p\u003E\n","authors":"\u6d2a\u96c5\u7b60","editor":"\u6d2a\u96c5\u7b60 \/ \u6587\u5b57\u6574\u7406","date":"2020.11.11","date2":"Nov.11","time":"11:02 PM","my_publish_date":"2020-11-11T14:24:00+08:00","to_publish_date":"2020\/11\/11","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/6053"}
聶永真操刀！「嘉義優鮮」全新 Logo 視覺設計，18 條清爽綠線描繪田埂意象
圖片來源／聶永真臉書
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聶永真操刀「嘉義優鮮」品牌視覺識別，不僅重新定義了品牌形象，更翻轉一般人對農業的既定印象！
品牌行銷是農產品商品化的必然之路，嘉義縣政府近年來極力推動「嘉義優鮮」品牌，遴選出優質新鮮的農特產品，近日邀請到設計師聶永真為品牌Logo操刀，不僅重新定義了嘉義優鮮的品牌形象，更將當代設計與農業品牌結合，翻轉一般人對農業的既定印象！
嘉義縣政府顛覆過往傳統農業形象，特別邀來聶永真操刀嘉義優鮮的品牌視覺識別。為了呈現嘉義縣優質、精緻農業的核心精神，並傳達美味及可口的味覺感受，品牌設計概念結合當代設計元素，將嘉義優鮮原英文副標「Quality & Fresh」捨除，新加入「Chiayi + yummy = #CHIAYUM」之品牌英文名。
識別標誌設計概念則將嘉義縣轄內囊括18鄉鎮市作為視覺骨架，在極簡易於記憶的形態中，以18條清爽書理的綠色線條描繪出「田」及「田埂」的意象，象徵農作的基線、施培、育成及韌性。
值得一提的是，除了為品牌打造全新識別外，由聶永真操刀的「嘉義極光」哈密瓜禮盒也同步登場。來自嘉義縣溫室栽植的嘉義極光哈密瓜，一株一果，一年僅採收春秋兩季。橘紅色果肉緊實，近果皮綠色部分仍具甜度，每顆甜度達14度以上，口感爽脆、具焦糖香氣且水份充足，冷藏後風味更佳。限量300組於全台7家City Super販售，售完為止。
資料來源：聶永真臉書
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