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腳本全來自 ChatGPT！日本 SUNTORY 最新麥茶廣告釋出，呈現 AI 的另類趣味與狂想
圖片來源／SUNTORY《やさしい麦茶》廣告截圖
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日本飲料大廠SUNTORY近期釋出了一支全新的麥茶廣告，從選角到腳本內容全來自ChatGPT，看來荒誕的劇情，卻為廣告製造了更多話題！
AI聊天機器人ChatGPT自推出以來便風靡全球，它不僅能夠撰寫程式、詩歌小說，處理各種文書工作，還能夠陪你聊天回答任何問題；但假設讓ChatGPT來寫廣告腳本那會是怎樣的效果呢？日本飲料大廠SUNTORY近期釋出了一支全新的麥茶廣告，從選角到腳本內容全來自ChatGPT，執行團隊完全無做任何修改，雖然劇情看來有些荒誕、不合邏輯，但這樣的「不完美」似乎也為這支廣告製造了更多話題。
SUNTORY的最新麥茶廣告名為《やさしい麦茶、発芽大麦入りました。》（添加發芽大麥的柔和麥茶），是為了宣傳旗下產品「GREEN DA・KA・RA やさしい麦茶」而製作的網路廣告。
<iframe width="560" height="315" src="https://www.youtube.com/embed/jfIZPKt_wlk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
製作前期，執行團隊便針對選角與ChatGPT不斷來回對話，而SUNTORY也在官方推特上釋出這段對話影片，經過陸陸續續的討論後，誕生出「AI部長」，由它指名社群上頗具人氣的聲優白井悠介為主角，並根據白井的特質撰寫腳本，最終由執行團隊拍攝成廣告作品。
短短30秒的宣傳廣告，原汁原味的將AI撰寫的腳本呈現出來。其實從影片內容來看，會讓人感覺有些荒誕、天馬行空；影片開頭白井悠介雙手套著襪子從遠方走來，過程中有時會突然像芭蕾舞者旋轉，有時又會突然享用從天而降的奇異果，最終在瓶蓋上雙腳交叉跳，引領人們走向「やさしい麦茶」後，以字幕「やさしい麦茶、発芽大麦入りました。」作結。
雖然ChatGPT所撰寫的腳本並非盡善盡美，卻提供了不同的思考與創意給人們去進行構思。因此藉由這支ChatGPT所撰寫的廣告影片釋出，我們該思考的或許並非AI哪天會取代人類，而是在AI的助力之下，人類藉由自身的消化與思考，還能善用工具達到怎樣的可能性。
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