轉動你的行銷成長飛輪！8 位創意領路人雙日開講，解鎖 4 大行銷課題 ✕ 4 種品牌解方，提升核心競爭力、精準化溝通！
行銷不是跟風，而要造自己的浪！AI 襲來、注意力碎片化、新社群崛起...... 大動盪時代，行銷人如何與變動共處？怎麼從企劃到執行紮穩根基，轉動成長飛輪？面對市場競爭，品牌如何整合跨界資源，精準化行銷？
4 大行銷課題 ✕ 4 種品牌解方，雙日課程從職能培養到品牌應用，深入創意的本質思考，最大化溝通力道、創造有感共鳴！
↳ 身為行銷創意人，如何以「內容企劃力」提升核心競爭力？
6.20 Thu ▸ 打包 4 大行銷課題：文案創意 ✕ 企劃整合 ✕ 資訊設計 ✕ 影音內容
↳ 市場瞬息萬變，如何以「整合行銷力」創造差異化溝通？
7.10 Wed ▸ 解鎖 4 種品牌解方：社群溝通 ✕ 數位創意 ✕ 跨界整合 ✕ 影響力行銷
🔥 雙日套票最優惠 ▸▸ https://bit.ly/3WvtDND
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6.20（四）內容企劃力 ————
▫ 內容規劃 ⧸
♦ Part1 【企劃 Planning】 09:30-11:00
以故事傳遞價值：內容的梳理
≣ 課綱重點
・如何從內容萃取敘事重點
・對準分眾與目標的企劃流程
・跨載體的溝通差異與評估
≣ 臺灣吧作品
動畫臺灣史、新臺灣史運動、大抓周學院、《開箱亞洲》系列節目、《小黑啤玩臺灣》系列繪本與兒童節目......
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♦ Part2 【體驗 Experience】 11:15-12:45
以體驗昇華想像：溝通的設計
講師：劉又瑄(叉叉) / RE:LAB、OOOPEN Lab 共同創辦人
≣ 課綱重點
・釐清資料裡的故事、邏輯與重點
・內容與數據的圖像化轉譯
・互動導入的體驗式行銷設計
≣ RE:LAB / OOOPEN Lab 作品
回收大百科（給台灣人的回收互動指南）、茶顏觀色（台灣比賽茶風味體驗海報）、台灣認知大考驗（即時視覺化認知報告）、速配城市（宜居城市的多元價值光譜）、找回你最原始的無色人設（同志遊行推廣心理測驗）......
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♦ Part3 【創意 Creativity】 13:45-15:15
以創意激盪共感：靈感的收斂
講師：吳玉琥 Wawa / 法樂數位創意 聯合創辦人、廣告樂血研究院長
≣ 課綱重點
・創意方法論：觀點的挖掘與傳遞
・從文字個性與溫度創造認同
・產品、服務到品牌的行銷操作與收斂
≣ 法樂數位創意合作品牌
IKEA、Uniqlo、樂事、双響砲、克寧、悠遊付、現代汽車、Lexus、Toyota......
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♦ Part4 【影音 Video】 15:30-17:00
以影音放大聲量：議題的擴散
講師：林志杰 / 杰德影音 GagaOOLala 創辦人暨執行長
≣ 課綱重點
・影音的選題邏輯與腳本擬定
・放大議題力道的企劃要訣
・跨平台、跨社群的影音行銷策略
≣ 杰德影音作品
HahaTai 哈哈台、GagaOOLala（全球最大同志影音串流平台 ）、《哈茲咖囍》約會節目、《男生男生配Boys Like Boys》、《酷蓋爸爸》原創影集......
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🔥 雙日套票最優惠 ▸▸ https://bit.ly/3WvtDND
7.10（三）整合行銷力 ————
▫ 內容規劃 ⧸
♦ Part1 【社群溝通】 09:30-11:00
社群策動品牌價值傳播
≣ 課綱重點
・新世代社群觀察與平台特性
・對準受眾的品牌個性塑造
・創造引流與回流的社群經營策略
≣ 不來梅創意社群行銷作品
全家《＃不能只有我看見台灣的美》《全家日常映像館》、77乳加《考試日應援》、BMW《地味萬聖節》、LINE Pay 《水狗大集合》、Poki 《很會應援你》......
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♦ Part2 【數位創意】 11:15-12:45
虛實場景串連打造有感行銷
≣ 課綱重點
・企劃背後的數據洞察與決策
・如何以互動加值數位體驗
・AI 介入行銷場景的應用與潛力
≣ 春樹科技創意作品：
發票怪獸對獎APP、家樂福多元宇宙平安BUY、王品四鍋公投大選、TOYOTA August Intern AI小編、Twitch 七日詭談、LINE 企業行銷快訊行銷筆記本...
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♦ Part3 【跨界整合】 13:45-15:15
活動策展造勢掀起話題巨浪
≣ 課綱重點
・從商業需求出發的活動策展企劃
・線上號召到線下聚眾的社群動員力
・跨域跨品牌的資源整合與評估
≣ 康泰納仕活動案例
SuitWalk台北國際紳裝日、城市野營嘉年華、BarSurfing、臺北時裝週......
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♦ Part4 【影響力行銷】 15:30-17:00
以創作者內容強化分眾溝通
講師：曾書玲 / PressPlay Next 內容行銷部資深總監
≣ 課綱重點
・最大化效益的創作者合作評估
・如何整合品牌訊息與創作者內容
・聯名、導購、品牌曝光的策略差異
≣ 品牌合作案例
YouTube 合作 ▸▸ 遠傳電信 / 痛風老饕易胖體質、臺灣尋奇
Instagram Reels 合作 ▸▸ FMC 三層衛生紙 / 阿心、檸檬先生
≣ 講師簡介
過去任職4A Agency 長達10年以上，曾服務過金融品牌、快消品、健康保健食品、通路、飲料、餐飲。進入PressPlay Next後，主要負責國內知名廠商的KOLmarketing，延續4A的經歷，重新解構並建構屬於ＰPressPlay KOL marketing 方法論，打造品牌內容生態。合作超過200個創作者，2023 經手專案突破4000萬觀看次流量。2024 Q1落地專案已經突破1000萬觀看。為創作者團隊最喜歡的代理商！
▫ 報名資訊 ⧸
時間：2024.06.20（四）、2024.07.10（三）；09:30-17:00（09:00 開放報到）
地點：張榮發國際會議中心（台北市中正區中山南路 11 號）
🔥 立即報名 ▸▸ https://bit.ly/3WvtDND
▫ 課程對象 ⧸
➀ 企業裡的行銷企劃、廣告人、創意工作者 - 提升從創意延伸的企劃精準度，創造話題擴散
➁ 產品經理、專案工作者 - 專案資源盤點與整合，定錨產品定位、擴大行銷效益
➂ 品牌經營者、品牌策略規劃者、創業家 - 找出顧客需求痛點，從通路到市場擬定行銷策略
▫ 報名須知 ⧸
※ 課程皆附贈午餐及茶飲。
※ 本公司採用電子發票，發票將統一於付款完成後的兩週內由「綠界科技 ECPay」寄送電子發票開立通知至您報名時填寫的發票收件人email。若有公司報帳特殊需求（如更改統編、同筆訂單開立多張發票...等），敬請於報名前來信或來電告知，完成報名後恕無法受理，謝謝。
※ 如需申請退款請於課程開始日前 8 個工作天告知，我們將收取課程的 10% 費用以及銀行轉帳之手續費，逾期恕不受理。課程亦提供名額保留，請於課前來電或來信告知，可為您保留名額一年，一年內若對其他課程有興趣可轉移至該堂課。
※ 主辦單位保留課程大綱異動之權利，更新資訊以活動網頁內容為主。
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