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x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2017-07\/img-1500719265-56724.jpg?w=2000\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022IKEA X HAY\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2017-07\/img-1500719265-56724.jpg?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2017-07\/img-1500719265-56724.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2017-07\/img-1500719265-56724.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022IKEA X HAY\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n Dezeen\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cp\u003E\u7531IKEA\u8207HAY\u5171\u540c\u628a\u95dc\u8a2d\u8a08\u8207\u88fd\u7a0b\u54c1\u8cea\uff0c\u6b64\u6ce2\u5546\u54c1\u7167\u5df2\u8b93\u4eba\u5fc3\u52d5\u4e0d\u5df2\uff0c\u7a76\u7adf\u9084\u6703\u91cb\u51fa\u54ea\u4e9b\u7dda\u689d\u7c21\u55ae\u3001\u7528\u8272\u6536\u6582\u7684\u8a2d\u8a08\u5bb6\u5177\u5462\uff1f\u8a2d\u8a08\u8ff7\u5011\u8acb\u518d\u8010\u5fc3\u7b49\u5169\u500b\u6708\uff01\u8b93\u6211\u5011\u62ed\u76ee\u4ee5\u5f85\uff01\u003C\/p\u003E\n\u003Cblockquote\u003E\n\u003Cp\u003E\u003Ca href=\u0022http:\/\/www.ikea.com\/tw\/zh\/\u0022 title=\u0022\u9023\u7d50\u8aaa\u660e\u0022\u003Ewww.ikea.com\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n\u003Cp\u003E\u5716\u7247\u8cc7\u6599\u4f86\u6e90\uff1d\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.dezeen.com\/2017\/07\/19\/ikea-hay-reveal-full-collaborative-collection-design-news\/\u0022 title=\u0022\u9023\u7d50\u8aaa\u660e\u0022\u003EDezeen\u003C\/a\u003E\u3001\u003Ca href=\u0022hhttp:\/\/ikea.today\/frakta-meets-hay\/\u0022 title=\u0022\u9023\u7d50\u8aaa\u660e\u0022\u003EIkea\u003C\/a\u003E\u003C\/p\u003E\n","authors":"\u9673\u4f73\u6fc3","editor":"\u9673\u4f73\u6fc3","date":"2017.07.22","date2":"Jul.22","time":"07:06 PM","my_publish_date":"2017-07-22T18:00:00+08:00","to_publish_date":"2017\/07\/22","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/1999"}
IKEA X HAY，純正的北歐血統家具，挑戰你對宜家品質與設計的看法
IKEA TODAY
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早在一年前的夏天，這部意味曖昧的形象片就已釋出....
早在一年前的夏天，這部意味曖昧的形象片就已釋出，正在空間中滾動的透明球體揭開畫面，如白蠟融化般的箱子、從地板竄出的巨樹枝幹、由毛線交織成的圍巾，正式宣告來自瑞典的IKEA將與丹麥的HAY來場血統純正的北歐設計crossover，話題十足讓設計迷引頸期盼著。而這部什麼抽象的前導影片（甚至連一個家具都沒出現），使人好奇北歐兩大家具品牌聯手會推出哪些商品呢？
2017年，IKEA將與其他牌合作的消息不斷，從設計大師Tom Dixon到高級香氛品牌Byredo，去年宣佈的與HAY合作的「YPPERLIG」系列，將在今年10月問世。
家具市場一個不斷變化的世界，人們不斷進化，改變了不同世代的生活習慣，加上現代人胃口多變，也願意廣泛使用各種產品。IKEA的設計總監Marcus Engman提到此次與HAY的聯名，是想要一起「玩」彼此的共同價值觀，希望產品設計可以結合不同材料、顏色和生產技術。
HAY自2002年成立以來，已是為丹麥最成功、最家喻戶曉的設計品牌之一。本來預計與IKEA合作設計35種新產品，目前已增加至70項左右。
HAY創辦人Rolf也談到此次合作，從IKEA這間全球化的公司中學到許多可以應用到在自家品牌的經驗:「因IKEA的生產鏈簡單化，使得複雜的東西在製程上變得簡單，也因此更好、更便宜。」
IKEA X HAY共同目標是為每個人、每個家庭提供品質優良具設計感的家具家飾設計。從沙發、餐桌、長凳、椅子、燈具，以及辦公室家具和各式小配件，包括花瓶，燭台和毯子，目前都已在產品列表中。
其中更包括改造IKEA最經典、知名的藍黃「Frakta」購物袋，由純白色和森林綠的交織而成，「這是IKEA最知名也最好用的的產品之一，可惜沒有人認為它是一項設計品。」Mette Hay說道。
由IKEA與HAY共同把關設計與製程品質，此波商品照已讓人心動不已，究竟還會釋出哪些線條簡單、用色收斂的設計家具呢？設計迷們請再耐心等兩個月！讓我們拭目以待！
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