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class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n NORDM\u00c4RKE\u7121\u7dda\u5145\u96fb\u677f\uff0c\u6709\u5206\u55ae\u5145\u6216\u4e09\u5145\u3002\u6b64\u70ba\u55ae\u5145\uff0cNTD$1,290\u3002\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n IKEA\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cp\u003E\u3000\u003Cbr\u003E\n\u3000\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\n\u003Cp\u003E\u003Cstrong\u003E\u76f8\u95dc\u95b1\u8b80\uff1a\u003C\/strong\u003E\u003C\/p\u003E\n\u003C\/li\u003E\n\u003Cli\u003E\n\u003Cp\u003E\u003Ca href=\u0022https:\/\/www.shoppingdesign.com.tw\/post\/view\/2071\u0022 title=\u0022\u9023\u7d50\u8aaa\u660e\u0022\u003EIKEA 2018\u65b0\u578b\u9304\u767b\u5834\uff0cHAY\u806f\u540d\u7cfb\u5217\u552e\u50f9\u3001\u8a2d\u8a08\u7d30\u7bc0\u521d\u516c\u958b\uff01\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/li\u003E\n\u003C\/ul\u003E\n","authors":"Stephie Chiu","editor":"Stephie Chiu","date":"2017.09.25","date2":"Sep.25","time":"09:09 PM","my_publish_date":"2017-09-25T21:55:00+08:00","to_publish_date":"2017\/09\/25","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/2218"}
為了歡迎Apple加入無線充電行列，IKEA新廣告賣起蘋果汁？
IKEA
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「This charges everything」
近幾年IKEA似乎抓到社群行銷廣告的要點，總能在適當的時機點，推出巧妙的各種致意廣告，而最新的幽默則是賣起了蘋果汁（Apple Juice）！？
原來是為了張開雙手歡迎 Apple 推出的 iPhone 8 和 iPhone X加入無線充電的行列。早在2015年時，IKEA就研發出Qi無線充電功能，並將其用在家具上，當時無線充電還不普遍，IKEA可說是早早就看好未來家具和科技合流的趨勢，率先投入研發。
直到日前，Apple正式發布新品 iPhone 8 和 iPhone X，並採用無線充電技術，IKEA也速速設計好了最新廣告，從畫面構圖、標語、攝影方式，無不向Apple招手致意。例如：Apple的「This changes everything」，到了IKEA變成「This charges everything」，「Think different」成了「Link different」，在介紹介紹新品燈具最關鍵的Qi無線充電技術時，更不忘幽默地用上了「One more thing」。
不過這波廣告也確實來得正是時候，因為最新iPhone的主人們正好需要這樣的設計，廣告也巧妙地提醒了大家，IKEA在搞幽默之餘，其實早已默默地關注且投入新技術許久了。
IKEA的無線充電設備包括：落地燈、檯燈和結合了無線充電技術的床邊桌，和可單獨使用的無線充電版。設計上一貫的北歐簡約風格，與iPhone搭配也算合襯。
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