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Yahoo 換新 Logo！全新「視覺識別系統」首度亮相，更簡潔靈活、還自帶間隔符號
圖片來源／Pentagram
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Yahoo 發布了新的品牌形象，一改自 2013 年啟用的 logo 及視覺識別，以更現代化的面貌亮相！
還記得 Yahoo 嗎？就是 Google、LINE 尚未崛起前，那些年，我們一起使用的搜尋引擎、信箱以及即時通的那個 Yahoo！雖曾是網路霸主，但幾經迭代，如今已成為時代的眼淚。不過稍早，Yahoo 發布了新的品牌形象，一改自 2013 年啟用的 logo 及視覺識別，以更現代化的面貌亮相，似乎提醒著大家，我們還在。
Yahoo 這回更換使用了 6 年的 logo，反映品牌今年的新策略：Brand Amplification／強調品牌力。Yahoo 表示，由於網路已無處不在，在這個資訊爆炸的時代裡，人們注意力發散，因此決定與知名的紐約設計工作室 Pentagram 合作，透過簡化與放大，設計了更為簡單、靈活的品牌視覺。
新的 logo 保留了經典的紫色及尾巴的驚嘆號，並將「Yahoo!」中大寫的「Y」改為小寫「y」，這是自 Yahoo 成立以來首次做出的改變。在字體造型上，與 2013 年版本相比，新版 logo 則是非常標準的無襯線體，筆畫厚實有力，傾斜的感嘆號和第一個字母「y」相呼應，傾斜角度均為 22.5 度。
此外，傾斜的驚嘆號不僅為新 logo 創造鮮明印象外，也擔任了間隔符號「／」的角色。在 Pentagram 釋出的動畫裡，驚嘆號以各種變形型態延伸應用在子品牌中，比如 Yahoo Sports、Yahoo Weather 以及 Yahoo Finance 等的視覺圖像。而新 logo 也實際應用於員工的帽子、識別證以及戶外廣告看板等。
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