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天黑露出真面目！BBC《德古拉》吸血鬼廣告，用打鬼必備木樁大玩影子戲法
圖片來源／BBC Creative
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吸血鬼白日潛伏、黑夜現身！BBC 於倫敦街頭豎立了《德古拉》戶外廣告，巧妙利用光影變化，為過眼即忘的廣告看板玩出了新高度。
太陽下山，吸血鬼現身。位於倫敦 Brixton Road 與伯明翰 Upper Dean Street 的街頭上，分別矗立了兩張別具巧思的廣告看板，隨著日夜明暗特點，創意團隊以光線角度大玩影子戲法，讓吸血鬼到了黑夜才露出真面目！
這是 BBC 和 Netflix 為了共同製作的影集《德古拉》開播，所設置的兩只戶外廣告。白天時，只見偌大看板上插著斑斑血跡的木樁，似乎暗藏玄機。隨著傍晚來臨，天色漸暗，看板上也悄悄有了變化。
案情果然不單純！隨著燈光照射木樁所形成的陰影，在夜幕低垂之際，一口齜牙咧嘴的吸血鬼逐漸浮現。這充滿視覺張力的效果，不僅緊扣吸血鬼的人物設定，也為過眼即忘的廣告看板玩出了新高度。
仔細一瞧，看板下方也有個小巧思。創意團隊設置了一個鑲著紅框的玻璃箱，上頭標註著：「萬一遇到吸血鬼，請擊破玻璃箱。」至於箱子內到底裝了什麼？當然是用來制伏吸血鬼的法寶——木樁！
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