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href=\u0022https:\/\/www.facebook.com\/wehousemedia\u0022 title=\u0022Wehouse facebook\u0022\u003EWehouse facebook\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"Wehouse \u5efa\u7bc9\u751f\u6d3b\u8a8c","editor":"Wehouse","date":"2016.06.14","date2":"Jun.14","time":"06:01 PM","my_publish_date":"2016-06-14T13:56:00+08:00","to_publish_date":"2016\/06\/14","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/735"}
狂野的銅燈籠，首爾美妝品牌雪花秀旗艦店
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狂野的銅燈籠，首爾美妝品牌雪花秀旗艦店
空間重新界定品牌文化的行銷手法在世界各地已風行草偃，來到首爾也不例外。
所以我們也不訝異美妝領導品牌Sulwhasoo雪花秀投入巨資改造旗艦店，在這個將每天早上十道潔面保養奉為儀式的國家。
Sulwhasoo雪花秀定位在頂級零售市場，第一家獨立店結合豐富的護膚及美容產品，同時設立兩座水療中心，溝通品牌文化及VIP服務。在這座1949平方米的專賣店裡，塑造了五層樓的城市光點。設計師以纖細的黄銅細絲結構，展演了一座空靈又詩意的形式空間，從沿街面看去，就如金色薄霧，搭配天然色調的磚牆與石材，以及低調木櫃上的堅實石桌。顧客的商品被包裹在雅緻的織布裡。
設計師表示，這座旗艦店是一個空間的旅程，是一個到美的宇宙的自我探索，同時也無庸置疑地象徵城市的燈塔，以光指出美的方向。
######攝影＝Pedro Pegenaute
####本文授權轉載自WE HOUSE 建築生活誌
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台北市大安區光復南路102號9樓
