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srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2017-09\/img-1504508477-51786.jpg?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2017-09\/img-1504508477-51786.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2017-09\/img-1504508477-51786.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u5d16\u908a\u4e0a\u7684\u5feb\u9583\u5e97cliffsideshop03.jpg\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n The Cliffside Shop\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cblockquote\u003E\n\u003Cp\u003E\u003Cstrong\u003EThe Cliffside Shop\u003C\/strong\u003E\u003Cbr \/\u003E\n\u003Ca href=\u0022http:\/\/thirtysevenfive.com\/cliffsideshop\/\u0022 title=\u0022\u9023\u7d50\u8aaa\u660e\u0022\u003Ehttp:\/\/thirtysevenfive.com\/cliffsideshop\/\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"Stephie Chiu","editor":"Stephie Chiu","date":"2017.09.04","date2":"Sep.04","time":"09:03 PM","my_publish_date":"2017-09-04T15:00:00+08:00","to_publish_date":"2017\/09\/04","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/2149"}
挑戰極端氣候，37.5 Technology打造懸崖邊的快閃店 Cliffside Shop！
The Cliffside Shop
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在美國科羅拉多州埃爾多拉多峽谷Aordorado Canyon的一處懸崖壁上（約300英呎高度），Cocona開設了一間為期僅2天的快閃店Cliffside Shop。
「對登山者來說，無論面對什麼樣的氣候條件，都能保持理想的溫度是最重要的。然而，登山者在最需要恆溫的時候，身邊往往沒有這樣的設備。這就是為什麼我們開了這間懸崖邊上的快閃店。」
就在美國科羅拉多州埃爾多拉多峽谷Aordorado Canyon的一處懸崖壁上（約300英呎高度），專為戶外品牌提供技術的生物科技公司Cocona以旗下技術「37.5 Technology」為名，開設了一間為期僅2天的快閃店Cliffside Shop。
「37.5 Technology」是一種生物技術，能讓專業登山者在登山時，體溫保持在恆定的37.5度。快閃店約只有一個帳篷大小，裡面提供Adidas、Point 6和Rab的三種產品：襪子、夾克、連帽衫，都採用了此技術。
Cocona有限公司的執行總裁Jeff Bowman表示，37.5的開發理念是「如果身體能少釋放一些能量，即使高強度的運動也能保持最舒適的狀態，這表示人們可以保留更多的能量來完成自己所喜好的運動。」
在快閃店設置前，就邀請了包含Lynn Hill、Jesse Huey和Stefan Griebel等專業登山家前來參觀。要抵達這家店舖，有幾條不同難度的路線，但總之必須在裸露的岩石上攀爬上300英呎的高度。而當登山者抵達店門口時，店員會提供他們免費的保暖用品，襪子、夾克、連帽衫都可直接套上，然後繼續向上攀爬，在實際的狀況下體驗這些設備是否真能維持溫度。
而店員也特別找來擁有11年登山經驗的運動員Dave Bywater擔任。他與Cocona的員工們在快閃的短短兩天內，從日出到日落，向所有經過的登山者發送免費商品。策畫這次活動的創意總監Matt Talbot表示，雖然這次活動只有短短兩天，不過未來這間店也可能出現在其他地方，「未來，我們會更努力地，在運動員最需要的時候為他們提供裝備。」
The Cliffside Shop
http://thirtysevenfive.com/cliffsideshop/
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