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AM","my_publish_date":"2018-04-19T11:45:00+08:00","to_publish_date":"2018\/04\/19","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/2839"}
炸雞炸出大場面！香港奧美操刀肯德基廣告，香辣脆雞化身動感大爆炸
Ogilvy Hong Kong
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設計巧妙的結合了香辣脆雞的特色以及人們熟悉的場面，兩個概念一拍即合，成為簡單且精準有效的比喻。
最近香港肯德基決定重新推出它們最受歡迎的經典產品：香辣脆雞（Hot & Spicy Chicken），並由香港奧美廣告操刀一系列的平面廣告設計，在釋出的三張海報中，只見好萊塢電影中的轟然大場面，炸雞呢？
Campaign: KFC Hot & Spicy
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