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class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u651d\u5f71\uff0fRodrigo Chapa\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-02\/img-1551177222-67488.png?w=2000\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022Superthing 14.png\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-02\/img-1551177222-67488.png?w=2000\u0026amp;output=webp\u0022 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\u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u651d\u5f71\uff0fRodrigo Chapa\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-02\/img-1551177199-72895.png?w=2000\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022Superthing 12.png\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-02\/img-1551177199-72895.png?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-02\/img-1551177199-72895.png?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-02\/img-1551177199-72895.png?w=600\u0026amp;output=webp\u0022 alt=\u0022Superthing 12.png\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u651d\u5f71\uff0fRodrigo Chapa\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cp\u003E\u3000\u003C\/p\u003E\n\u003Cblockquote\u003E\n\u003Cp\u003E\u003Cstrong\u003Esuperthing\u003C\/strong\u003E\u003Cbr \/\u003E\n\u5b98\u7db2\uff1a\u003Ca href=\u0022http:\/\/superthingcoffee.com\/\u0022 title=\u0022\u9023\u7d50\u8aaa\u660e\u0022\u003Ehttp:\/\/superthingcoffee.com\/\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"","editor":"Ariel","date":"2019.02.26","date2":"Feb.26","time":"02:06 PM","my_publish_date":"2019-02-26T18:58:00+08:00","to_publish_date":"2019\/02\/26","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/3876"}
保持奇怪！美國咖啡品牌 Superthing 以誇張、超現實插畫風格，打造鮮明包裝設計
攝影／Rodrigo Chapa
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奧斯汀咖啡品牌，新發佈一系列誇張、超現實風格的咖啡包裝設計。
位於美國德克薩斯州奧斯汀的咖啡品牌 Superthing，新發佈了一系列誇張、超現實風格的咖啡包裝設計，對比當前咖啡產業極簡和缺乏色彩的流行美學，創造出獨特鮮明的產品形象，期待將品牌帶到另一個極致。
新系列咖啡包裝以抽象的漫畫、插圖為元素；以強烈對比的色彩、多樣的圖案，構成了時髦的咖啡包裝；同時傳達了有趣、超現實與頂級的視覺感受。
品牌名稱「Superthing」是咖啡包裝創作過程的靈感來源，團隊嘗試去定義「超級」所延伸出來的含意。通過不同的表達方式與誇張的手法，探索出以插畫為表現形式，運用各種形狀、顏色，搭配出令人印象深刻的包裝效果。
Logo 本身也是一種 superthing，將其設定為一個動態的標識，在不同的包裝型態中變換著；讓 Logo 中的英文字母很恣意地凸顯於每個精彩的包裝設計當中。
superthing
官網：http://superthingcoffee.com/
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