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年減 380 噸塑膠垃圾！日本 Kit Kat 改採「紙質包裝」，吃完巧克力還能「摺紙鶴」送人！
圖片來源／Nestlé Japan
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近日日本雀巢宣布， Kit Kat 將於本月下旬改採可回收的新版「紙質包裝」，預計每年將減少 380 噸塑膠垃圾。
日本 Kit Kat 威化巧克力棒，因為長期策畫多種特殊口味，也推出「地區限定」版本，而成為台灣觀光客喜愛的伴手禮。近日日本雀巢宣布，旗下 Kit Kat 將淘汰塑膠薄膜包裝，於本月下旬改採可回收的新版「紙質包裝」，預計每年將減少 380 噸塑膠垃圾。
新舊包裝比較
上圖中，左為新包裝，右為舊包裝。Kit Kat 的招牌紅色和 logo 保持不變，但兩種包裝採用的材質明顯不同。新包裝採用霧面紙材，舊包裝則是塑膠薄膜的亮面材質。
仔細比較一下，新包裝上還多了一隻紙鶴？
吃完巧克力，摺成紙鶴送心意
雀巢公司在外包裝也鼓勵人們，在享受完 Kit Kat 的美味後，不一定要急著將包裝紙回收，也可以在包裝上寫下訊息，摺成帶有祝福意涵的紙鶴，為家人朋友送上一份心意，也延長紙張壽命。
由於 Kit Kat 日語發音（キットカット）與日文「一定勝利」（きっと勝つ）類似，Kit Kat 品牌在日本一直以「幸運物」形象深植人心。也正因此，紙鶴的祝福，成了日本 Kit Kat 最適切的品牌延伸。
五種 Kit Kat 紙質新包裝設計
2025 年「零塑膠」為目標
身為全世界最大的包裝食品公司，雀巢在 2018 年宣誓，將於 2025 年前汰換塑膠包裝，100% 採用可回收或可再利用的包裝材質。今年第一季，雀巢宣布旗下零食棒 Yes! 的包裝，是全球首個使用高速流動包裝技術的紙質包裝點心。
雀巢的確有計畫將紙質包裝推廣至其他市場，但尚未公布確切時間表。期待能盡早在台灣見到紙質包裝的 Kit Kat！
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