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srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142202-82198.jpg?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142202-82198.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142202-82198.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u79cb\u5230\u583103.jpg\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fChill Hi Hi News\n \u003C\/span\u003E\n \u003C\/div\u003E\n 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srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576143577-90086.jpg?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576143577-90086.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576143577-90086.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u79cb\u5230\u583115.jpg\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fChill Hi Hi News\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142205-59780.jpg?w=2000\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u79cb\u5230\u583107.jpg\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142205-59780.jpg?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142205-59780.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142205-59780.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u79cb\u5230\u583107.jpg\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fChill Hi Hi News\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142210-23779.jpg?w=2000\u0026amp;output=webp\u0022\n\t\t\t\t\t\tdata-title=\u0022\u79cb\u5230\u583109.jpg\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142210-23779.jpg?w=2000\u0026amp;output=webp\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142210-23779.jpg?w=900\u0026amp;output=webp\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-12\/img-1576142210-23779.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u79cb\u5230\u583109.jpg\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \u7db2\u7ad9\u88e1\u9084\u53ef\u4ee5\u52d5\u624b\u88fd\u4f5c\u96fb\u8166\u6216\u624b\u6a5f\u684c\u5e03\u54e6\uff01\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fChill Hi Hi News\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cblockquote\u003E\n\u003Cp\u003E\u003Cstrong\u003E\u79cb\u5230\u5831 Chill Hi Hi News\u003C\/strong\u003E\u003Cbr \/\u003E\n\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/chillhihi.travel.taipei\/\u0022\u003E https:\/\/chillhihi.travel.taipei\/\u003C\/a\u003E\u003C\/p\u003E\n\u003Cp\u003E\u5ba2\u6236\uff1a\u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u50b3\u64ad\u5c40\u003Cbr \/\u003E\n\u57f7\u884c\uff1a\u8c9d\u6bbc\u653e\u5927\u80a1\u4efd\u6709\u9650\u516c\u53f8\u003Cbr \/\u003E\n\u8996\u89ba\u8a2d\u8a08\uff1a\u9ec3\u5b87\u8b19\u003Cbr \/\u003E\n\u6982\u5ff5\u4f01\u5283\uff1a\u9ec3\u58eb\u54f2\u3001\u5085\u6684\u003Cbr \/\u003E\n\u524d\u7aef\u5de5\u7a0b\uff1a\u9ec3\u81f4\u7dad\u3001\u738b\u5bb8\u6069\u003Cbr \/\u003E\n\u88fd\u4f5c\u5354\u529b\uff1a\u90ed\u6021\u4f36\u3001\u5433\u79c9\u6fa4\u003Cbr \/\u003E\n\u76e3\u88fd\uff1a\u6797\u5927\u6db5\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"","editor":"Caspar \/ \u6587\u5b57\u6574\u7406\uff1d","date":"2019.12.12","date2":"Dec.12","time":"12:10 PM","my_publish_date":"2019-12-12T22:28:00+08:00","to_publish_date":"2019\/12\/12","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/4911"}
文案超幽默！台北最 chill 的城市行銷「秋到報」，用輕鬆文字結合老報紙手繪筆觸
2019/12/12
Caspar / 文字整理＝
圖片來源／Chill Hi Hi News
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台北市政府觀光傳播局推出「秋到報 Chill Hi Hi News」，由設計師黃宇謙操刀，把城市裡即將發生的大小事以線上報刊方式呈現！
好美好復古！第一眼，還以為是某項活動的宣傳視覺設計，細看，才發現上頭落滿了台北市各大重要展覽、藝術節等資訊。這是由設計師黃宇謙操刀，為台北市政府觀光傳播局秋冬企劃「秋到報 Chill Hi Hi News 」所設計的線上畫報。版面不僅美觀，更聰明地透過塊狀呈現手法，讓更多人一目了然、輕易知曉城市裡即將發生的大小事。
「不經一番寒 Chill 骨的陽明山賞梅季」、「超級炫炮的台北 2020 燈節」。正如刊名，秋到報 Chill Hi Hi News 並非乏味地將活動資訊如數羅列的報刊。而是希望透過更幽默、輕鬆的文案和插圖，與市民之間產生共感與連結，讓每位讀者可以重拾童心，好奇地去發掘這個城市周遭的美麗人事物，每天都能 Chill Hi Hi（台語：笑哈哈）。
提及秋到報 Chill Hi Hi News 的視覺設計，設計師黃宇謙表示，為了將老舊報紙的手繪筆觸如實重現，他特別運用向量曲線一筆筆刻劃，歷經 3 個多月反覆校對、改稿，最終才有了這份擁有細膩質感的線上畫報。特別的是，網站上也設有新聞頭條產生器，可以將網站上風趣的插圖製作成桌布後下載！
秋到報 Chill Hi Hi News https://chillhihi.travel.taipei/
客戶：台北市政府觀光傳播局
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