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x-text=\u0022from\u0022\u003E\u003C\/a\u003E\n\t\t\t\t\t\u003C\/div\u003E\n\t\t\t\t\t\u003Cdiv x-show=\u0022!from_link\u0022 class=\u0022from\u0022\u003E\n\t\t\t\t\t\t\u003Cspan x-text=\u0022from\u0022\u003E\u003C\/span\u003E\n\t\t\t\t\t\u003C\/div\u003E\n\t\t\t\t\u003C\/div\u003E\n\n\n\t\t\t\u003C\/div\u003E\n\t\t\u003C\/div\u003E\n\t\u003C\/template\u003E\n\n\n\u003C\/div\u003E\n\n\n \n\u003Cdiv x-data=\u0022picture\u0022 class=\u0022widget picture\u0022\u003E\n\t\u003Cdiv class=\u0022wrapper\u0022\u003E\n\t\t\u003Cdiv class=\u0022image_box\u0022\u003E\n\t\t \u003Cpicture data-lmg=\u0022https:\/\/bnextmedia.s3.hicloud.net.tw\/image\/album\/2020-02\/img-1582262539-66560.gif\u0022\n\t\t\t\t\t\tdata-title=\u0022logo\u8a2d\u8a08_Tripadvisor05.gif\u0022\n\t\t\t\t\t@click=\u0022open()\u0022 class=\u0022image cursor\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/bnextmedia.s3.hicloud.net.tw\/image\/album\/2020-02\/img-1582262539-66560.gif\u0022 media=\u0022(min-width: 1200px)\u0022\u003E\n\t\t\t\t\t\u003Csource srcset=\u0022https:\/\/bnextmedia.s3.hicloud.net.tw\/image\/album\/2020-02\/img-1582262539-66560.gif\u0022 media=\u0022(min-width: 400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/bnextmedia.s3.hicloud.net.tw\/image\/album\/2020-02\/img-1582262539-66560.gif\u0022 alt=\u0022logo\u8a2d\u8a08_Tripadvisor05.gif\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \u7528\u65bc\u7db2\u9801\u4e0a\u7684\u8a55\u5206 icon\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fMother Design\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cblockquote\u003E\n\u003Cp\u003E\u003Cstrong\u003EMother Design\u003C\/strong\u003E\u003Cbr\u003E\n\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.motherdesign.com\/\u0022\u003E https:\/\/www.motherdesign.com\/\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"","editor":"Caspar","date":"2020.02.24","date2":"Feb.24","time":"02:09 AM","my_publish_date":"2020-02-24T09:30:00+08:00","to_publish_date":"2020\/02\/24","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/5155"}
貓頭鷹變清爽！TripAdvisor 新款「視覺識別設計」亮相：動畫、logo、顏色、字體全都好可愛
圖片來源／Mother Design
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旅遊評論網站 TripAdvisor 品牌視覺識別亮相！由 Mother Design 操刀設計，從 logo、字體、色彩到 icon，都有了新變化。
國際旅遊評論網站 TripAdvisor 在成立 20 週年之際，順勢為其品牌視覺識別（Visual Identity）整頓了一番，從標準字體、色彩規範到網頁上的 icon 等，全都有了大大小小的改變。
其中最值得一提的是 ── 終於把 logo 貓頭鷹那雙紅綠配的瞳孔換掉了！揮別令人稍感焦躁的面貌，迎來精神飽滿的全新形象。
操刀品牌識別的 Mother Design 主理人 Mark Sloan 表示：「舊 logo 原有的視覺元素似乎太多了。於是我們將原本的 4 色減少至單色，並藉由重新訂定標準色，讓品牌能夠搭配應用，一方面能夠因應更多元的使用情境，一方面則保有畫面的整潔與俐落感。」
然而不只顏色，貓頭鷹的細節輪廓也有些許調整。Mother Design 增加 logo 的線條寬度，並運用幾何圖形重新繪製鳥的嘴巴與眉毛，賦予更現代化、更耐看的整體結構。
Mother Design 更做足做滿，進一步為品牌打造專用的字體 Trip Sans，以及網頁用的 icon 圖示。
Mother Design
https://www.motherdesign.com/
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