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\t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cblockquote\u003E\n\u003Cp\u003E\u003Cstrong\u003EDepot Branding Agency\u003C\/strong\u003E\u003Cbr \/\u003E\n\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/bit.ly\/3b5oXEy\u0022\u003Ehttps:\/\/bit.ly\/3b5oXEy\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"","editor":"\u90ed\u601d\u59a4","date":"2020.08.27","date2":"Aug.27","time":"08:10 PM","my_publish_date":"2020-08-27T22:00:00+08:00","to_publish_date":"2020\/08\/27","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/5790"}
藍色小貓躍上牛奶瓶！集滿 4 瓶就能拚出可愛貓貓，俄羅斯牛奶品牌 Milgrad 全新包裝
圖片來源／Depot Branding Agency
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俄羅斯乳製品品牌 Milgrad 推出藍色小貓包裝，集滿 4 瓶就能拚出可愛貓貓！
「有貓就讚！」這句話可說是代表台灣網路世代，廣大貓奴們的心聲。而這種只要有貓就埋單的態度，似乎不僅限於台灣，遠在俄羅斯的乳製品品牌 Milgrad，近期請貓咪大人登上包裝賣萌，企圖借用貓的魔力在超商架上脫穎而出！
奶製品的市場競爭激烈，為了提升整體銷量，Milgrad 邀請設計工作室 Depot，為他們重新設計品牌識別系統和包裝視覺。
現代而獨特的 logo 設計
新 logo 的顏色與先前保持一致，但多了點現代感，字母 M 下方的留白還藏著貓咪剪影。選擇在識別系統中加入貓咪元素，是來自大眾對於貓咪愛喝牛奶的印象。Depot 工作室認為，字母 M 和貓這兩個元素在品牌 logo 中十分常見，但透過這兩者的組合，創造出了獨特性。
活潑調皮的藍色小貓
將 Milgrad 定調為「友善、帶來幸福感」的品牌，Depot 工作室的藝術總監 Vera Zvereva 以自家貓咪作為靈感來源，開始繪製插畫，並為貓咪披上 Milgrad 慣用的藍色。
這組新包裝最有趣的便是，將 4 瓶牛奶湊在一起，即能拚出一隻完整的藍色小貓。Depot 工作室在設計上的巧思，延續到實體店舖的陳列，販售點有更多的展示方式，也能藉此吸引消費者注意。包裝上的貓咪好奇地看著消費者，玩著繩子，無辜的樣子像是說著：「帶我回家吧！」
包裝在網路上釋出後，在日本引起廣大網路討論，也有不少人表示，貓咪其實不能喝牛奶，因為牠們會拉肚子喔。
Depot Branding Agency
https://bit.ly/3b5oXEy
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