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\u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-06\/img-1686639439-78112.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u83ef\u6c99\u5e02\u65b0 logo\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u4f86\u6e90\uff0fPodpunkt Behance\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cp\u003E\u8cc7\u6599\u53c3\u8003\uff1a\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.itsnicethat.com\/\u0022\u003EIt\u0027s nice that\u003C\/a\u003E\u3001\u003Ca target=\u0022_blank\u0022 href=\u0022https:\/\/www.behance.net\/podpunkt\u0022\u003EPodpunkt Behance\u003C\/a\u003E\u003C\/p\u003E\n","authors":"\u9673\u601d\u5b89","editor":"Szuan Chen","date":"2023.06.13","date2":"Jun.13","time":"06:04 PM","my_publish_date":"2023-06-13T16:50:00+08:00","to_publish_date":"2023\/06\/13","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/9058"}
波蘭華沙市新版 logo！烏俄戰爭促改造：保留經典美人魚符號，以幾何圖形先行等亮點
圖片來源／Podpunkt Behance
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烏俄戰爭使援助烏克蘭的華沙市備受矚目，進一步改造 logo！將經典美人魚以幾何圖形重新詮釋，並重設標準色、字體，打造易於與世界溝通的視覺。
在新冠狀肺炎與烏俄戰爭的影響下，援助烏克蘭的華沙市逐漸成為全球關注的焦點。華沙市邀請設計工作室 podpunkt 操刀新版 logo。花費多年的改造，為符合數位時代以幾何圖形為基礎，並保留華沙守護神「美人魚」的精神與符號，以下介紹華沙市新版 logo 亮點！
華沙市之前 logo 分為傳統代表性與宣傳功能性，兩種版本皆有華沙的守護神「美人魚」與「Fall in Wrasaw（愛上華沙）」的元素，其中美人魚從 16 世紀開始，便存在於華沙市的盾徽上、街道的雕像等，市內能看見許多與美人魚相關的事物。
近年來，在新冠肺炎（COVID-19）與烏俄戰爭下促使 logo 的改造。在新冠肺炎後，網路成為大眾重要的溝通平台，而華沙因援助烏克蘭而躍上媒體，成為全球注目的城市，但是繁複的 logo 不易縮小運用，也缺乏易讀性，難以符合數位時代的需求。
因此，podpunkt 設計團隊在打造華沙新版 logo 上，以圓形和幾何形狀為基礎，保留象徵華沙的經典符號——美人魚，並以華沙知名科學家居禮夫人（Marie Skłodowska-Curie）為原型描繪美人魚的側臉。在細節上也相當考究，從握劍時手的形狀、王冠的幾何形狀到美人魚的武器，都符合歷史的準確性。
新版的 logo 在色彩運用上，標準色為黃色與紅色，輔助色為黑色與白色；字體部分邀請設計師 Mateusz Machalski 訂製字體，對字體 Engram 進行調整，在各種尺寸與使用情境下，都能帶給觀者更佳的閱讀性，也讓用途更加廣泛。
資料參考：It's nice that 、Podpunkt Behance
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