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src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-09\/img-1695795775-25875.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u4eca\u65e5\u7684\u9ad4\u9a57\u8a2d\u8a08 Herm\u00e8s\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u5716\u7247\u63d0\u4f9b\uff0fHerm\u00e8s\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cp\u003E\u003Cstrong\u003E\u672c\u6587\u9078\u81ea\u300aShopping Design\u300b\u96dc\u8a8c 2023\uff0f\u79cb\u5b63\u865f FEEL GOOD DESIGN\u30fb\u597d\u6709\u611f\uff01\u4eca\u65e5\u7684\u9ad4\u9a57\u8a2d\u8a08\uff0c\u66f4\u591a\u5167\u5bb9\u8acb \u003Ca href=\u0022https:\/\/www.shoppingdesign.com.tw\/magazine\/view\/129498\u0022\u003E\u9ede\u6b64\u8a66\u95b1\u003C\/a\u003E\u3002\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003E\u4e0a\u7a3f\u7de8\u8f2f\uff0f\u53e4\u97fb\u7433\u003C\/p\u003E\n","authors":"Stanley Kuo","editor":"Stanley Kuo","date":"2023.09.28","date2":"Sep.28","time":"09:10 AM","my_publish_date":"2023-09-28T10:00:00+08:00","to_publish_date":"2023\/09\/28","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/9476"}
從摩登都會到馬術樂園——Hermès 精緻工藝之上的女性超能力
圖片提供／Hermès
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Hermès 將上海奧運慶典廣場改造成賽馬場，為 2023 秋冬季女裝打造集結藝術、音樂、時尚，精緻且夢幻的一場展演。
本文選自《Shopping Design》雜誌 2023／秋季號 FEEL GOOD DESIGN・好有感！今日的體驗設計 。
本於對藝術的迷戀，Hermès 的 super power 從工藝到沈浸式體驗的劇場與表演，也為 2023 季秋冬女裝打造了充滿驚喜的展演，在詮釋本季服裝風格的同時，鮮明投射出賽馬精神的光輝。這次 Hermès 選址於上海奧運慶典廣場，將空間打造成一座超現實賽馬場，引導著觀者進入服裝設計、絲巾與珠寶作品的探索。
當賓客步入一座靛藍色建築的夢幻賽馬會，甫入場，在通道上懸掛著 20 面印有 Hermès 標誌性圖紋的 Brides de Gala 方巾，組成一整排彩色絲巾旗幟，一面引領賓客走進會場，另一方面以 Hermès 居家系列的馬頭紙鎮設計為主體意象，綻放著花朵象徵馬術世界繽粉的靈感與藝術能量的碰撞交織，在細膩雅緻中洋溢熱情與活力。
當視野漸漸進入景觀花園，漫步寫意天空下的愜意午后，置身霓虹燈建築線條、綠草地、綠植駿馬的多層次色彩空間裡，而隨著時間流逝，燈光的變化投影出黃昏氛圍，黑夜中 Hermès 攜手攝影、拼貼裝置藝術家 Sara Cwynar 的創作表演拉開帷幕，24 位模特兒身著品牌創意總監 Nadège Vanhée 的作品於舞台上起舞，舞台表演結合電影、律動、音樂，共演賽馬精神的奔逸活力，精心編排的舞蹈也細膩呼應著服裝剪影。
透過慶典般的賽馬儀式，在理性上理解了服裝，也藉由五感進入 360 度閒適而精緻的 Hermès 世界，在這個摩登版本中，不僅重新拆解馬術密碼，也神乎其技的提煉了賽馬 DNA 並回應當代風格，不斷把 Hermès 與時俱進的精湛工藝完美融合。而在悠遊於巴黎當代女子面貌後，重返馬場，特別邀請兩位才華洋溢的音樂家 Kelsey Lu 及 Lucinda Chua 共同出，以悠揚的大提琴演奏召喚出 Hermès Clou d 'H 珠寶的璀璨光芒，隨著倫敦 DJ Zakia 的音樂節奏漸變，白天的綺麗景觀花園逐漸成為專屬俱樂部，而美妙的律動派對也持續直到深夜。
本文選自《Shopping Design》雜誌 2023／秋季號 FEEL GOOD DESIGN・好有感！今日的體驗設計，更多內容請 點此試閱 。
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