{"id":1200,"title":"\u5728\u6df1\u6fa4\u76f4\u4eba\u548c\u539f\u7814\u54c9\u4e4b\u524d\uff0c\u7121\u5370\u826f\u54c1\u7684\u5275\u610f\u9435\u4e09\u89d2\u662f\u4ed6\u5011","small":"https:\/\/3.bp.blogspot.com\/-oBZfN4GdHTI\/WBWY2X28YSI\/AAAAAAADgF8\/dYwK1LvDGBk9UtUCeJAj0Ho8R6PTxkDNwCKgB\/s1280\/","medium":"https:\/\/3.bp.blogspot.com\/-oBZfN4GdHTI\/WBWY2X28YSI\/AAAAAAADgF8\/dYwK1LvDGBk9UtUCeJAj0Ho8R6PTxkDNwCKgB\/s1280\/","large":"https:\/\/3.bp.blogspot.com\/-oBZfN4GdHTI\/WBWY2X28YSI\/AAAAAAADgF8\/dYwK1LvDGBk9UtUCeJAj0Ho8R6PTxkDNwCKgB\/s1280\/","feature_picture_source":"","to_publish_time":"2016-10-30 10:44:00","updated_at":"2019\/09\/18","editor_name":"Echo Tong","editor_title":"","canonical_url":null,"summary":"1991\u5e74\u7121\u5370\u826f\u54c1\u8207\u82f1\u570b\u77e5\u540d\u767e\u8ca8Liberty\u5408\u8cc7\u958b\u5e97\uff0c\u6b63\u5f0f\u8e0f\u5165\u6b50\u6d32\u5e02\u5834\u30022016\u5e74\u70ba\u4e86\u6176\u795d25\u9031\u5e74\u7684\u5230\u4f86\uff0c\u8209\u884c\u6d77\u5831\u5c55\u89bd\uff0c\u4e5f\u8b93\u4eba\u8a8d\u8b58\u4e86\u5728\u7121\u5370\u826f\u54c1\u5275\u7acb\u521d\u671f\uff0c\u64cd\u5200\u8996\u89ba\u5ba3\u50b3\u7684\u9435\u4e09\u89d2\u9663\u5bb9\u3002","keyword":null,"is_ads":false,"is_ai":false,"page_title":"\u5728\u6df1\u6fa4\u76f4\u4eba\u548c\u539f\u7814\u54c9\u4e4b\u524d\uff0c\u7121\u5370\u826f\u54c1\u7684\u5275\u610f\u9435\u4e09\u89d2\u662f\u4ed6\u5011","authorinfo_id":0,"tags":[{"slug":"\u502b\u6566","url":"https:\/\/www.shoppingdesign.com.tw\/search\/tag\/%E5%80%AB%E6%95%A6"},{"slug":"\u65e5\u672c","url":"https:\/\/www.shoppingdesign.com.tw\/search\/tag\/%E6%97%A5%E6%9C%AC"},{"slug":"\u7121\u5370\u826f\u54c1","url":"https:\/\/www.shoppingdesign.com.tw\/search\/tag\/%E7%84%A1%E5%8D%B0%E8%89%AF%E5%93%81"},{"slug":"MUJI","url":"https:\/\/www.shoppingdesign.com.tw\/search\/tag\/MUJI"},{"slug":"\u65b0\u5c55\u89bd","url":"https:\/\/www.shoppingdesign.com.tw\/search\/tag\/%E6%96%B0%E5%B1%95%E8%A6%BD"},{"slug":"\u7c73\u862d","url":"https:\/\/www.shoppingdesign.com.tw\/search\/tag\/%E7%B1%B3%E8%98%AD"},{"slug":"\u6d77\u5831","url":"https:\/\/www.shoppingdesign.com.tw\/search\/tag\/%E6%B5%B7%E5%A0%B1"}],"categories":[{"slug":"creativity","name":"\u5275\u610f\u9748\u611f"}],"recommends":[],"authorinfo":null,"activity":null,"book":null,"topics":[],"my_updated_date":"2019-09-18T00:25:05+08:00","category":"\u5275\u610f\u9748\u611f","category_slug":"creativity","category_url":"https:\/\/www.shoppingdesign.com.tw\/post\/category\/creativity","html":"\u003Cp\u003E1991\u5e74\u7121\u5370\u826f\u54c1\u8207\u82f1\u570b\u77e5\u540d\u767e\u8ca8Liberty\u5408\u8cc7\u958b\u5e97\uff0c\u6b63\u5f0f\u8e0f\u5165\u6b50\u6d32\u5e02\u5834\uff0c\u81f3\u4eca\u5df225\u5e74\u3002\u003C\/p\u003E\n\u003Cp\u003E\u70ba\u4e86\u6176\u795d25\u9031\u5e74\u7684\u5230\u4f86\uff0c\u7121\u5370\u826f\u54c1\u5c07\u5728\u82f1\u570b\u502b\u6566\u8207\u7fa9\u5927\u5229\u7c73\u862d\u8209\u884c\u6d77\u5831\u5c55\u89bd\uff0c\u5c55\u51fa\u7684\u6d77\u5831\u662f\u7531\u65e5\u672c\u77e5\u540d\u8a2d\u8a08\u5e2b\u7530\u4e2d\u4e00\u5149 Ikko Tanaka \u57281980-2000\u5e74\u9593\u70ba\u7121\u5370\u826f\u54c1\u6240\u5275\u4f5c\u768425\u5f35\u5ee3\u544a\u6d77\u5831\u3002\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-SGvN5h_xdKc\/WBQKn3gO0rI\/AAAAAAADfzw\/-WfN_jmFL_U8RTwqJMQm0BlCaBjSpx1TACKgB\/s600\/Muji_1980-1_Lower-priced-for-a-reason_Ikko-Tanaka_--licensed-by-DNPartcom.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji\u2019s first newspaper ad (1980)\u003C\/p\u003E\n\u003Cp\u003E\u7530\u4e2d\u4e00\u5149\u57282002\u5e74\u901d\u4e16\u4e4b\u524d\uff0c\u4e00\u76f4\u90fd\u662f\u64d4\u4efb\u7121\u5370\u826f\u54c1\u7684\u5275\u610f\u7e3d\u76e3\u3002\u4ed6\u4e3b\u5f35\u8df3\u812b\u6210\u70ba\u570b\u969b\u54c1\u724c\u7684\u610f\u5716\uff0c\u4e26\u63d0\u5021\u7121\u54c1\u724c\uff08No Brand\uff09\u7684\u6982\u5ff5\uff0c\u8207\u4ee5\u5f80\u591a\u5f69\u5305\u88dd\u7684\u65e5\u672c\u4e3b\u6d41\u5ee3\u544a\u4f5c\u5340\u5225\uff0c\u63d0\u51fa\u55ae\u4e00\u8272\u8abf\u7684\u60f3\u6cd5\uff0c\u5f37\u8abf\u7269\u54c1\u7d20\u8cea\u7684\u91cd\u8981\u6027\u3002\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-q3uXpOlHBm8\/WBQKn3_LQ8I\/AAAAAAADfzw\/U7wKFwyv6kYDqekOnrLNhs19rm3F0jCNgCKgB\/s600\/Muji_1981-2_Love-Doesn%2527t-Beautify_Ikko-Tanaka_--licensed-by-DNPartcom---Copy.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji newspaper ad (1981)\u003C\/p\u003E\n\u003Cp\u003E1980-1990\u5e74\u4ee3\uff0c\u7121\u5370\u826f\u54c1\u7684\u6d77\u5831\u5ba3\u50b3\u7686\u7531\u7530\u4e2d\u4e00\u5149\u767c\u60f3\u5275\u610f\uff0c\u5c0f\u6c60\u4e00\u5b50\u8ca0\u8cac\u6587\u6848\u7b56\u5283\uff0c\u4ee5\u53ca\u5c71\u4e0b\u52c7\u4e09\u8ca0\u8cac\u63d2\u756b\u3002\u9435\u4e09\u89d2\u7684\u9663\u5bb9\u6210\u529f\u5730\u6490\u8d77\u4e86\u7121\u5370\u826f\u54c1\u5275\u7acb\u521d\u671f\u7684\u54c1\u724c\u5ba3\u50b3\u3002\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-AHlxFpgjCWc\/WBQKn-H1ovI\/AAAAAAADfzw\/bV5YIbH38ukloneZItsVusVY92Nv7HWtgCKgB\/s600\/Muji_2000-77_The-MUJI-Wind-Blows-in-London-and-Paris_Ikko-Tanaka_--licensed-by-DNPartcom---Copy.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji poster (2000)\u003C\/p\u003E\n\u003Cp\u003E\u6d77\u5831\u4e00\u76f4\u4ee5\u4f86\u90fd\u662f\u7121\u5370\u826f\u54c1\u5ba3\u50b3\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u7c21\u6f54\u7684\u8a2d\u8a08\u8207\u7522\u54c1\u672c\u8eab\u6240\u50b3\u9054\u7684\u751f\u6d3b\u7406\u5ff5\u4e0d\u8b00\u800c\u5408\uff0c\u8b93\u6d88\u8cbb\u8005\u5c0d\u65bc\u7121\u5370\u826f\u54c1\u7684\u559c\u611b\u53c8\u6709\u4e86\u66f4\u9032\u4e00\u6b65\u7684\u8a8d\u8b58\u3002\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-VEbh-mw0kjc\/WBQKn-TXfSI\/AAAAAAADfzw\/Gb6memyLmnEC5OY0Osg4aGEsNOAPoZmVACKgB\/s600\/Muji_1983-5_Natural---naturally-MUJI_Ikko-Tanaka_--licensed-by-DNPartcom.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji poster (1983)\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-Gk1za5GDhWU\/WBQKn7iM4fI\/AAAAAAADfzw\/JW_uSXtYY38sTYdhcezQPs7KbBeHaCLmwCKgB\/s600\/Muji_1988-8_Teacher_-Student_Ikko-Tanaka_--licensed-by-DNPartcom.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji poster\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/--VK2ZaqazZM\/WBQKnwCQkNI\/AAAAAAADfzw\/FTHddoxLriMEwNRPaMAxCDFKY6YI1ByNQCKgB\/s600\/Muji_1990-11_From-filed-to-breakfast_Ikko-Tanaka_--licensed-by-DNPartcom.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji poster (1990)\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-l14RTKNp2ng\/WBQKnzhx9FI\/AAAAAAADfzw\/N4QFPA-J75I8fNBuuaVLO0UYJaap8uALACKgB\/s600\/Muji_1990-12_Cotton-life_Ikko-Tanaka_--licensed-by-DNPartcom.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji poster (1990)\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-t0L1LLIsunU\/WBQKn7as9II\/AAAAAAADfzw\/KxsoddgLC_0clw6UB9IJFjpX0Dm990NHwCKgB\/s600\/Muji_1991-13_Maturity-taste-the-time_Ikko-Tanaka_--licensed-by-DNPartcom.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji poster (1991)\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-lUR-Lav2B6s\/WBQKn0dPGxI\/AAAAAAADfzw\/n_byFN2RMScF3UgF1n7T7WL7Ixh_XgyGQCKgB\/s600\/Muji_1997-43_Essential_Ikko-Tanaka_--licensed-by-DNPartcom-Quality.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji poster (1997)\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-aGY2eZz_euE\/WBQKnxNy7SI\/AAAAAAADfzw\/bbcHCMCY1rUZDksqliUIbmJ3U69qKtxsgCKgB\/s600\/Muji_1998-62_Food-that-is-as-close-to-natural-as-possible_Ikko-Tanaka_--licensed-by-DNPartcom.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji poster (1998)\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-BTbQ56fM544\/WBQKn_hxTZI\/AAAAAAADfzw\/7mZJXgc46-oeHKnhlv4XAykeDDtWDOHJgCKgB\/s600\/Muji_1999-67_Baby-MUJI_Ikko-Tanaka_--licensed-by-DNPartcom.jpg\u0022 alt=\u0022Muji\u0022 title=\u0022Muji\u0022 \/\u003E\u003Cbr\u003E\n######Muji poster (1999)\u003C\/p\u003E\n\u003Cblockquote\u003E\n\u003Cp\u003EMUJI \u6b50\u6d3225\u9031\u5e74 \u6d77\u5831\u5c55\u89bd\u8cc7\u8a0a\u003Cbr\u003E\n\u502b\u6566 10\/18-10\/23\u003Cbr\u003E\n\u7c73\u862d 10\/27-11\/07\u003Cbr\u003E\n######\u5716\u7247\u4f86\u6e90\uff1d\u003Ca href=\u0022http:\/\/www.itsnicethat.com\/news\/muji-archive-posters-ikko-tanaka-171016?utm_source=facebook\u0026amp;utm_medium=social\u0026amp;utm_campaign=intsocial\u0022 title=\u0022It\u0027s Nice That\u0022\u003EIt\u0027s Nice That\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/blockquote\u003E\n","authors":"","editor":"Echo Tong","date":"2016.10.30","date2":"Oct.30","time":"10:10 AM","my_publish_date":"2016-10-30T10:44:00+08:00","to_publish_date":"2016\/10\/30","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/1200"}
在深澤直人和原研哉之前，無印良品的創意鐵三角是他們
收藏
立即加入Shopping Design會員，收藏喜歡的文章，把關注的展覽活動加入行事曆！
收藏
立即加入Shopping Design會員，收藏喜歡的文章，把關注的展覽活動加入行事曆！
1991年無印良品與英國知名百貨Liberty合資開店，正式踏入歐洲市場。2016年為了慶祝25週年的到來，舉行海報展覽，也讓人認識了在無印良品創立初期，操刀視覺宣傳的鐵三角陣容。
1991年無印良品與英國知名百貨Liberty合資開店，正式踏入歐洲市場，至今已25年。
為了慶祝25週年的到來，無印良品將在英國倫敦與義大利米蘭舉行海報展覽，展出的海報是由日本知名設計師田中一光 Ikko Tanaka 在1980-2000年間為無印良品所創作的25張廣告海報。
######Muji’s first newspaper ad (1980)
田中一光在2002年逝世之前，一直都是擔任無印良品的創意總監。他主張跳脫成為國際品牌的意圖，並提倡無品牌（No Brand）的概念，與以往多彩包裝的日本主流廣告作區別，提出單一色調的想法，強調物品素質的重要性。
######Muji newspaper ad (1981)
1980-1990年代，無印良品的海報宣傳皆由田中一光發想創意，小池一子負責文案策劃，以及山下勇三負責插畫。鐵三角的陣容成功地撐起了無印良品創立初期的品牌宣傳。
######Muji poster (2000)
海報一直以來都是無印良品宣傳的方式之一，簡潔的設計與產品本身所傳達的生活理念不謀而合，讓消費者對於無印良品的喜愛又有了更進一步的認識。
######Muji poster (1983)
######Muji poster
######Muji poster (1990)
######Muji poster (1990)
######Muji poster (1991)
######Muji poster (1997)
######Muji poster (1998)
######Muji poster (1999)
MUJI 歐洲25週年 海報展覽資訊
倫敦 10/18-10/23
米蘭 10/27-11/07
######圖片來源＝It's Nice That
登入數位時代會員
開啟專屬自己的主題內容，
每日推播重點文章
© 2026 Business Next Media Corp. All Rights Reserved. 本網站內容未經允許，不得轉載。
106
台北市大安區光復南路102號9樓
