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佐藤可士和操刀新 logo！「くら寿司 藏壽司」全新淺草旗艦店，以現代手法重現江戶風情
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吃壽司看設計！佐藤可士和打造新 logo 之外，也為 1 月揭幕東京淺草「くら寿司 藏壽司」全球旗艦店，加入浮世繪、面具、夏季祭典遊戲等元素。
2014 年登台的日本連鎖迴轉壽司店「くら寿司 藏壽司」，今年春天悄悄換上新 logo！邀請到被譽為「品牌幕後推手」的佐藤可士和操刀，不僅翻新 logo 設計，最新的淺草全球旗艦店室內設計、員工制服、餐具也全由他包辦。
全新 logo，為全球佈局而設計
舊有 logo 以平假名和漢字寫出「くら寿司」4 字，雖然能猜測是個日本品牌，但對海外店面所服務、多數不諳日語的客人而言，並不友善。尤其是「くら寿司 藏壽司」將 2020 年訂為「二次創業期」，計畫在日本本土及美國、台灣、中國等地積極展店，為了全球的佈局，logo 需要汰換。
佐藤可士和為「くら寿司 藏壽司」打造的全新 logo，將「くら」和「寿司」拆開，並加上英語讀音「KURA」。平假名「くら」的設計上，參考了傳統江戶字型，並加上毛筆筆觸呈現。「寿司」兩字則改以紅色印章的形式表達。他也設計了品牌專屬的菱格家徽，藉以傳達「美味、安心、舒適有趣」的品牌宗旨。
SightEating：吃壽司也能體驗日本文化
今年 1 月開幕的「くら寿司 藏壽司」全球旗艦店選址在東京淺草，看好這區是觀光客喜歡的熱門景點，整間店的設計也以觀光客為主軸。主要概念「SightEating」，即是結合了「Sightseeing」觀光和「Eating」美食。
類似日本夏日祭典裡撈金魚等小活動，「くら寿司 藏壽司」淺草旗艦店內也設有套圈圈、射擊遊戲的空間，讓來自外國的客人體驗日本文化裡趣味的一面。
佐藤可士和以清新的淺色木質調貫穿全店，更在店內掛上浮世繪大師歌川広重名作「東都名所 高輪廿六夜待遊興之図」，畫裡描繪江戶時期壽司、天婦羅、蕎麥麵攤人聲鼎沸的情境，「くら寿司 藏壽司」也希望能在淺草旗艦店重現畫中的熱鬧場面。
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