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可以跳進去游泳的戶外廣告箱！Adidas 杜拜海灘出新招，打造全球首見的液態廣告看版
圖片來源／Adidas
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可以跳進去游泳的戶外廣告箱！ Adidas 在杜拜沙灘上豎起了 5 公尺高的游泳池廣告箱，到底是為了什麼呢？
杜拜的風箏海灘，最近多了一座高 5 公尺、可以跳進去游泳的廣告箱。原來這是知名運動品牌 Adidas 為了宣傳全新推出的 Burkini 全罩式泳裝而打造，以此慶祝公司邁向「包容性」的里程碑，為世界各地的運動員提供更多元的功能性運動衣著。
Adidas 和廣告公司 havas creative dubai 攜手合作，一同打造這座全球首見的「液態廣告箱」。Adidas 期望傳達的訊息是，歡迎所有人加入運動的行列，因此邀請杜拜當地女性參與「Beyhond the surface」行動，跳入游泳池。品牌代言人、鐵人三項截肢運動員 Dareen Barbar 以及首位登上珠穆朗瑪峰的沙烏地阿拉伯女性 Raha Moharrak，受邀在游泳池當中恣意游水，而她們游泳的姿態也同步在杜拜 Adidas 旗艦店隔壁的大螢幕播出，讓在購物商城裡逛街的人們也能一同欣賞。
今年稍早，Adidas 委託了市場調查公司 YouGov 進行一項研究，發現僅有 12% 的阿聯酋女性，在海灘或公共泳池穿泳衣時，能感到完全的自在。Adidas GCC 品牌總監 Amrith Gopinath 表示，「我們相信，任何人想要游泳的意念不該被阻止，因此推出了 Burkini 全罩式系列泳裝。
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