品牌如何在市場中脫穎而出？跟經典品牌學行銷、新創團隊學創意，品牌顧問學體驗設計，策略心法、實例解析一次掌握！
即將額滿！8/12深度開講🙆 ➤ https://bit.ly/3IPPgiT
品牌如何創造識別度、引領話題？
想在同質競爭中脫穎而出嗎？除了從產品、內容本身著手，也必須藉由系統性的規劃經營，將品牌形象形塑地更為立體、深植人心。這樣的經營策略必須融合日常的視覺印象、有效且富有記憶點的行銷策略、令人產生共鳴的企劃，或是策展店鋪的空間配置。本堂課程將針對以上這些面向，一次掌握品牌經營的成功關鍵！
✦ 為U.I.J友愛街旅館、CAMA 豆留文青/豆留森林、IKEA HOUSE 等品牌打造鮮明視覺印象
▸ 品牌設計規劃顧問 — PHDC
✦ 亞洲首創汲取雞尾酒吧、at ease 立食餐酒館、Daily by Draft Land、抓福羊乳、蜷尾家聯名冰品、Draft Land 限定香氛
▸ 用跨界聯名、創意企劃，讓品牌走進生活日常 — Draft Land
✦ 全台首件精品咖啡 NFT、CAMA 旗艦店豆留文青/豆留森林
▸ 開發有效通路行銷策略，成功數位轉型扭轉餐飲「疫境」 — cama café
✦ Paper ST. 紙街咖啡、巧偶花藝、Draft Land、WAT、英雄塚
▸ 用空間來成就品牌風格，為品牌賦予新靈魂 — 隱室設計
給創業者、品牌主理人、行銷企劃的「品牌經營」課
◦ 6 小時全天講座
◦ 品牌主理人、業界資深設計師的品牌觀點、設計思考
◦ 跨域創新企劃、創造顧客共感、提升品牌影響力及商業價值
PART1 ‧ 品牌設計
09:30-11:00 ｜ 為品牌塑造鮮明個性
講師｜許博軒Shibo & 陳吟雯Small / PHDC 創辦人
❚ 課綱重點
．品牌規劃與建構要點
．品牌優勢與差異化建立
．透過視覺設計方法優化品牌體驗
❚ 精彩案例及作品
Cama Coffee Roasters 旗艦店 豆留文青 / 豆留森林、U.I.J 友愛街旅館、IKEA House、OVO京典衛浴、犀牛盾、A Design&Life Project...
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➤ PHDC 官網
PART2 ‧ 創新企劃
11:15-12:45 ｜ 以創新跨域合作讓品牌走入生活
講師｜鄒斯傑 Angus / Draft Land 主理人
❚ 課綱重點
．打造品牌背後的故事與價值
．跨域創新合作的設計思考
．創造消費者共鳴的經營關鍵
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\/ Draft Land","from_link":"","description":""}
PART3 ‧ 市場行銷
13:45-15:15 ｜以品牌行銷建立市場獨特地位
講師｜何炳霖 Benny / cama café 創辦人暨董事長
❚ 課綱重點
．品牌定位策略與消費者分析
．國內外市場的行銷規劃與通路佈局
．如何創造有感顧客體驗？
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PART4 ‧ 體驗創造
15:30-17:00 ｜ 以空間傳達品牌氛圍，創造共感體驗
講師｜白培鴻 / 隱室設計 Insitu 創辦人
❚ 課綱重點
．空間如何串連品牌、生活與人？
．空間細節帶動消費者回流的要點
．面向用戶的五感體驗：沈浸式的空間設計
❚ 精彩案例及作品
PAPER ST.紙街咖啡、英雄塚、Draft Land、Daily By Draft Land、巧偶花藝、WAT cocktail 赤峰店、Dickes、燒肉勵志、The Arcadia Bistro 隱世餐酒館...
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➤ 隱室設計官網
❚ 課程對象：
❶ 品牌主理人、企業主、創業家
❷ 產品經理、產品企劃、通路行銷、品牌策略規劃工作者
❸ 對品牌經營、創意生活產業有興趣的各領域工作者
❚ 報名資訊
時間：2022.8.12（五）09:30-17:00（09:00 開放報到）
地點：張榮發國際會議中心（台北市中正區中山南路11號）
🔥 報名連結 ➠ ➠ ➠ https://bit.ly/3IPPgiT
◦ 雜誌訂閱套票：NT$4,000/人（含8/12課程＋《Shopping Design》雜誌1年4期） **
◦ 三人以上團體票：NT$3,000/人
（企業團報歡迎來信或來電洽詢：sd@shoppingdesign.com.tw / 02-8773-9808#285 謝先生）
◦ 早鳥優惠票：NT$3,200（原價NT$3,600） 8/5 前報名
❚ 重要須知
※ 本課程附贈午餐及茶飲。
※ 活動報名即贈《Shopping Design》紙本雜誌 2 期（2022 年 9 月號 & 12月號）。
※ 本次課程將開立 8 月份電子發票，將統一於活動結束後開立。若有公司報帳特殊需求，敬請提前來信告知，謝謝。
※ 如需申請退款請於課程開始日前 8 個工作天告知，我們將收取課程的 10% 費用以及銀行轉帳之手續費，逾期恕不受理。課程亦提供名額保留，請於課前來電或來信告知，可為您保留名額一年，一年內若對其他課程有興趣可轉移至該堂課。
※ 主辦單位保留課程大綱異動之權利，更新資訊以活動網頁內容為主。
自2016年創辦，累積邀請超過 100 位設計師、策展人、創意人、品牌主，透過全天課程企劃，提供與時俱進、系統化的知識觀點、設計思維和經營策略，以「視覺設計」、「品牌經營」、「創意企劃」為三大核心主題，深入探索新一代消費情境、品牌價值，與風格商業機會。
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