{"id":872,"title":"162\u6b72\u7684LV\u63db\u65b0\u5305\u88dd\u5c07\u985b\u8986\u4f60\u7684\u5370\u8c61","small":"https:\/\/3.bp.blogspot.com\/-Vj6YJZMakaQ\/V5cC4BcWdLI\/AAAAAAAC59Y\/nNcGqVZwVC0gqbhrYRJs81xzMkIJkaYewCKgB\/s1280\/","medium":"https:\/\/3.bp.blogspot.com\/-Vj6YJZMakaQ\/V5cC4BcWdLI\/AAAAAAAC59Y\/nNcGqVZwVC0gqbhrYRJs81xzMkIJkaYewCKgB\/s1280\/","large":"https:\/\/3.bp.blogspot.com\/-Vj6YJZMakaQ\/V5cC4BcWdLI\/AAAAAAAC59Y\/nNcGqVZwVC0gqbhrYRJs81xzMkIJkaYewCKgB\/s1280\/","feature_picture_source":null,"to_publish_time":"2016-07-27 08:28:00","updated_at":"2016\/07\/26","editor_name":"Joy Ku","editor_title":"","canonical_url":null,"summary":"\u300c\u6211\u5011\u4e0d\u5e0c\u671b\u54c1\u724c\u5305\u88dd\u592a\u6642\u9ae6\uff0c\u5b83\u61c9\u8a72\u6709\u5f88\u9577\u7684\u751f\u547d\u9031\u671f\uff0c\u5927\u591a\u6578\u7684\u7cbe\u54c1\u5305\u88dd\u90fd\u662f\u9ed1\u8272\u6216\u767d\u8272\uff0c\u4f46\u6211\u5011\u60f3\u8981\u8207\u773e\u4e0d\u540c\u3002\u300dLV\u57f7\u884c\u9577Michael 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src=\u0022https:\/\/3.bp.blogspot.com\/-6z-0QN-7FhE\/V5cIM34b5yI\/AAAAAAAC5_I\/DtaAypmnmRYMmnHPrZlidMFn-We3yA1eQCKgB\/s600\/louis-vuitton--630_Announcement_WOLV_HSF_Tokyo_Expo_DI3.jpg\u0022 alt=\u0022tokyo exhibition\u0022 title=\u0022tokyo exhibition\u0022 \/\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cimg src=\u0022https:\/\/3.bp.blogspot.com\/-EerkCYfGKyc\/V5cIM-HSQsI\/AAAAAAAC5_E\/_5TsV-z9LFYkQ4uZ6dMja-kVDoYG6LfRwCKgB\/s600\/_DSF3163.jpeg\u0022 alt=\u0022Volez, Voguez, Voyagez\u0022 title=\u0022Volez, Voguez, Voyagez\u0022 \/\u003E\u003Cbr\u003E\n######VOLEZ, VOGUEZ, VOYAGEZ \u6771\u4eac\u7d00\u5c3e\u4e95\u753a\u003Cbr\u003E\n\u003Cbr 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alt=\u0022Safran Imp\u00e9ria\u0022 title=\u0022Safran Imp\u00e9ria\u0022 \/\u003E\u003Cbr\u003E\n\u003Cbr \/\u003E\u003Cbr\u003E\n######\u5716\u7247\u4f86\u6e90\uff1a\u003Ca href=\u0022http:\/\/us.louisvuitton.com\/eng-us\/lv-now\u0022 title=\u0022Louis Vuitton\u0022\u003ELouis Vuitton\u003C\/a\u003E, \u003Ca href=\u0022http:\/\/shasin-bu.com\/blog\/2016\/4\/23\/louis-vuitton-volez-voguez-voyagez-tokyo-exhibition\u0022 title=\u0022SHASIN-BU\u0022\u003ESHASIN-BU\u003C\/a\u003E, \u003Ca href=\u0022http:\/\/jadore-belle.tumblr.com\/post\/23953205368\u0022 title=\u0022Jadore-Belle\u0022\u003EJadore-Belle\u003C\/a\u003E, \u003Ca href=\u0022http:\/\/easttouch.my-magazine.me\/main\/fashion\/view\/3562\/general\/%E6%9C%B1%E5%8F%A4%E5%8A%9B%E8%89%B2%E6%8B%9C%E6%8B%9C%EF%BC%8CLV%E6%8F%9B%E6%96%B0%E5%8C%85%E8%A3%9D%E6%9B%B4%E9%A1%AF%E5%B9%B4%E8%BC%95\u0022 title=\u0022EAST TOUCH\u0022\u003EEAST TOUCH\u003C\/a\u003E\u003C\/p\u003E\n","authors":"","editor":"Joy Ku","date":"2016.07.27","date2":"Jul.27","time":"07:08 AM","my_publish_date":"2016-07-27T08:28:00+08:00","to_publish_date":"2016\/07\/27","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/872"}
162歲的LV換新包裝將顛覆你的印象
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「我們不希望品牌包裝太時髦,它應該有很長的生命週期,大多數的精品包裝都是黑色或白色,但我們想要與眾不同。」LV執行長Michael Burke強調。
...
「我們不希望品牌包裝太時髦,它應該有很長的生命週期,大多數的精品包裝都是黑色或白色,但我們想要與眾不同。」LV執行長Michael Burke強調。

######LV過去的深咖啡色包裝
從2003年沿用至今沉穩的深咖啡色Chocolate Brown包裝,將由鮮明的澄黃色Safran Impéria取代,其實這個改變不是偶然的,Safran Impéria色很早就已經運用在Vintage系列的大皮箱上。


######Vintage系列皮箱
加上近幾年,不論是手提包或是皮箱設計,甚至在巴黎和東京舉辦的「Volez, Voguez, Voyagez」回顧展,這個顏色都已悄悄地重複出現在大家眼前。


######VOLEZ, VOGUEZ, VOYAGEZ 東京紀尾井町
全新的包裝除色系上的改變,也革新了材質運用部分:包裝紙袋使用較厚的紙張,便於收納摺疊;紙盒則採用棉質及扁平盒裝的環保設計,搭配早期訂製手提箱鑄刻字母的藍色作為絲帶色彩;兩種顏色的組合希望呈現出現代感,讓人想起旅行的黃金年代。

######圖片來源:Louis Vuitton, SHASIN-BU, Jadore-Belle, EAST TOUCH
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