【DesignBIZ 專欄觀點】辦公室設計:為什麼它比你想像中更重要?/邱柏文 Johnny Chiu

【DesignBIZ 專欄觀點】辦公室設計:為什麼它比你想像中更重要?/邱柏文 Johnny Chiu
source/JC. Architecture & Design
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工作場域體現了企業文化?辦公室設計與企業品牌、員工招募與績效產出具有實質的關聯嗎?柏成設計創辦人以設計案例分享其成果與影響力。

此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.029 期
點此訂閱 → 掌握設計師、創意總監、創業家的第一手觀察觀點!

Click here to read English version.

最近,一位好友問我:「我們應該找裝修承包商來設計辦公室以節省成本嗎?因為如果透過設計師,那不是會花更多錢嗎?如果我只是分享一些 Instagram 上的照片,承包商就可以幫我們做嗎?」直接找承包商當然可以省下一些錢,但你會希望在你的辦公室看到什麼?你希望透過辦公室呈現怎樣的願景?你想向員工傳達什麼訊息?你期望把公司帶向何方?

我們挑戰過許多辦公室設計,包含傳產:永聯物流開發-物流共和國台北園區辦公室、服裝:H&M 辦公室,以及政府單位:新北市政府辦公室-逗號實驗室等備受讚譽的辦公室專案,我們開始問自己,在辦公室設計中我們追求的是什麼?

重新定義工作場所

問題來了:辦公室設計是否應該關注在成本上?透過雇用承包商模仿 Instagram 上的設計來節省開支,雖然看起來很吸引人,但真正的辦公室設計並不僅僅是美觀和費用。辦公室設計不僅僅是創造一個辦公空間,而是要打造一個能向客戶和員工展示你公司精神和價值觀的環境。辦公室是企業文化和願景的表述。

JC. Architecture & Design Office Living Room Meeting Room
JC. Architecture & Design Office Living Room Meeting Room source/JC. Architecture & Design

舉個簡單的例子:我的設計公司柏成設計,著重在討論創意的可能性,集思廣益創造新的可能。因此,我們很早就決定,會議空間和討論角落在我們的公司文化中非常重要。儘管我們的團隊只有 27 人,但我們還是特意設計了六個不同的討論點,讓大家可以快速聚集在一起提出新的想法,平均每 5.4 個人就可以享用討論空間。

公司文化就是空間形象

從微軟辦公室(新北市和南港)這樣的大型企業,到新北市政府辦公室 - 逗號實驗室這樣的傳統機構,我們承接的每一項辦公室設計,都是為體現組織獨特文化而量身定制的。無論預算多少,所期望的結果都應以公司目標為中心,即彰顯身份和個性、如何協同工作、如何促進團隊的健康和幸福,以及如何與客戶溝通。

永聯物流開發辦公室 概念
永聯物流開發辦公室 概念 source/JC. Architecture & Design

像永聯的物流共和國台北園區這樣的辦公室是一個好案例,永聯物流開發作為台灣首家,也是最大的機構型物流地產開發商,因為企業文化屬於創業型,在設計空間時,我們應用堆疊貨櫃的結構概念,在開放空間中創造各種角落和工作空間,打破辦公室的統一性,同時利用三種物流業常見的材料:混凝土、波紋鋼板和木箱刨花板,展現公司重要的品牌特質。

永聯物流開發辦公室
永聯物流開發辦公室 source/JC. Architecture & Design

辦公室設計對績效、觀感與留任率的影響

良好的辦公室設計還有助於提高員工留任率。我的一位好友經營鉸鏈、鉗子等工具進出口,這是個蠻傳統且不太吸引人的行業,相對來說辦公室設計也非常傳統,充斥著工具箱、沒有燈罩的日光燈、塞滿文件亂糟糟的工作桌等等。他告訴我,在辦公室重新設計和改造之前,很難招聘員工。曾有面試者抵達辦公室,還沒走到門口,就被工作環境嚇到而離開了。

也因此,他知道勢必採取一些行動,而重新設計辦公室就是他的解決方案。他改善照明、安裝升降桌、在室內種植了綠植等設施之後,現在員工留任率非常高,招聘也順利許多。這顯示了老闆關心員工,且想給他們最好的環境。更重要的是,員工士氣大幅提升,也越來越有自信,這樣的轉變說明了有效的辦公室設計如何直接影響品牌形象和工作滿意度。

品味在地風味的辦公室設計

不管我們設計什麼,有沒有當地的思想是非常重要的。但在辦公室設計上,這不容易做到,因為在地化設計常常會變成,將台北 101 的剪影放在辦公室門口,代表你來到台灣,這常在國外的辦事處看到。當我們在設計新北市辦公室 - 逗號實驗室時,我們將台灣傳統的「辦桌文化」融入辦公室家具設計, 讓大家可以一起在一張大桌工作,將本地文化的情感與工作環境連結在一起。

New Taipei Government Office - Comma Lab concept diagram
New Taipei Government Office - Comma Lab concept diagram source/JC. Architecture & Design
New Taipei Government Office - Comma Lab
New Taipei Government Office - Comma Lab source/JC. Architecture & Design

世界的辦公室設計

今年 4 月的米蘭設計週與米蘭國際家具展覽-Salone del Mobile Milano,吸引了所有知名家具製造商和品牌展示業界最優秀的作品,很可惜今年的展覽相較於去年,辦公室設計的創新明顯減少,不過還是有兩個案例想跟你們分享。

瑞士品牌 USM 持續創新經典的鉻管和框架系統。他們這次將照明集中到鉻管中,隱藏電線管路,不僅保持系統的貯物功能,也能同時照亮展示物品。這個作法也促進了友善植物設計,使植物能夠在貯物系統中茁壯成長,這是對傳統儲物系統巧妙的新設計。

USM Shelving system
USM Shelving system source/JC. Architecture & Design

至於家庭辦公室,我參觀 Desalto 的展位。Desalto 提供了多種適應性的解決方案,可供小型住宅擴展或減少家具,以最大限度利用有限的空間。它的設計提醒了我們,無論生活空間有多小,在家工作仍然是一個可行的選項,這在疫情後尤其重要。

Desalto exhibition
Desalto exhibition source/JC. Architecture & Design

以人為本與健康取向的辦公環境設計

最後,我想分享一些以「人」為中心的設計,以及讓心靈健康的辦公環境設計策略:

每個辦公室都需要儲物空間:與其將它們放置在牆邊,不如在中央設置集中式儲存空間,作為一個高 110 公分的中島櫃,鼓勵同事間的互動和討論。

Taiwan Design Research Institute Office
Taiwan Design Research Institute Office source/Taiwan Design Research Institute

設計周到的照明:減少長時間在強烈均一光線下工作的不適。如果從辦公桌到洗手間的照明環境能變化,就可以讓眼睛從 8 小時的持續人工燈光中獲得休息。

H&M Taiwan Office
H&M Taiwan Office source/JC. Architecture & Design

綠色設計:最大程度地利用自然光和綠色植物,增加人與自然的聯繫。我建議與綠化顧問和景觀美化公司合作,以確保植物的長期壽命,也要準備一筆維護植栽的預算。

Microsoft Office New Taipei City
Microsoft Office New Taipei City source/JC. Architecture & Design

辦公室藍圖的前瞻

辦公室設計的本質超越了節省成本,它體現了公司文化,提升了士氣,並塑造觀感。一個策略性、精心打造的空間不僅僅是一個工作場所,而是生產力、協作和企業身份的熔爐。透過設計思考,我們投資於公司的未來和走進門的每一個人的福祉,讓我們的設計不僅為現在,更為我們的員工和客戶留下長久而深遠的印象。

此篇《DesignBIZ View》專欄發布於《設計新商業 DesignBIZ》 電子報 NO.029 期
點此訂閱 → 掌握設計師、創意總監、創業家的第一手觀察觀點!




Think office design as part of your company culture, a communication tool.

Price or culture? Recently, a close friend asked me, "Should we look for a contractor to design our office to save costs? Because if I hire a designer, isn't that going to cost more? What if I just share some office Instagram photos that I like as references, and the contractor can build it for us?" Sure, saving a few bucks here and there is possible, but what would you like to see in your office? What vision or spirit do you want your office to embody? What message do you want to send to your employees, or which direction or path would you like the company to take?

As a celebrated office design studio in Taiwan, with acclaimed projects like the Logistic Republic Office, a fashion office H&M Office Taiwan, and a government office New Taipei City Government Office - Comma Lab, we always ask ourselves, "What is it that we are after in an office design?" "What can we do to help the employee and its environment?" "How can design help a brand to give a sense of character and confidence?" and "What 'global conversations' can we add to our client’s office design, so that the office communicates with the world?"

Culture of the Workplace: A Vision Beyond the Price Tag

Should office design focus primarily on cost? While economizing by hiring contractors to mimic designs from Instagram might seem attractive, true office design transcends mere aesthetics and expenditure. Office design isn't just about creating a space where people can work—that’s the bare minimum; it's about crafting an environment that reflects the company’s ethos and values to both clients and employees. An office is a statement of a business’s culture and intention.

JC. Architecture & Design Office Living Room Meeting Room
JC. Architecture & Design Office Living Room Meeting Room source/JC. Architecture & Design

A quick example: my design studio culture is about discussing creative potentials and brainstorming new possibilities. Therefore, very early on, we decided that meeting spaces and discussion corners were important in our company culture. Even though we are only a team of 27, we have purposely designed six different meeting points where we can quickly come together and brainstorm for new ideas, averaging roughly 5.4 people per meeting space.

Cultural is the Spatial Identity

Every office design we undertake, from large corporations like Microsoft Office (New Taipei City and Nangang) to more traditional institutions such as the New Taipei Government Office - Comma Lab, is tailored to embody the unique culture of the organization. Regardless of the budget, the desired result should be centered around the establishment’s goals for bringing out identity and character, how they want to work together, how they contribute to the health and well-being of their teams, and how they want to communicate with their clients.

Logistic Republic sketch
Logistic Republic sketch source/JC. Architecture & Design

This company culture ultimately evolves into the brand identity of the space: how the space looks and feels, how workstations are placed, how one moves about the offices, whether the CEO sits with everyone in a non-hierarchical layout, or whether there's a top-down seating environment where a manager overlooks every monitor screen from behind. An office such as the Logistic Republic is a good example to share, showing how brand identity can be showcased in the office arena. Logistic Republic (mother company Ally Logistic Property) is now one of the main players of logistics property developers and centers in Taiwan, the culture of the business is very entrepreneurial, and the CEO’s thinking is very startup-like. What we thought most about when designing the space was whether we could create small corners here and there to give employees freedom to be creative, instead of an array of tables. We applied the concept of stacking shipping container-like structures to create various corners and workspaces within the open space and disrupt the uniformity of the office, all while showcasing the company's essential brand characteristics using three familiar materials one would see in the logistics industry: rough concrete exposures, corrugated steel sheets, and wooden crate chipboards.

Logistic Republic Office
Logistic Republic Office source/JC. Architecture & Design

Design Impacts on Performance, Perception and Retention rates

Employee retention rates are positively impacted by well-designed offices. My good friend, who runs an import-export business involving toolsets like hinges and pillars—a typically traditional and not particularly enticing industry—faced a design that one could imagine to be very traditional, filled with toolkits, exposed fluorescent lighting, cluttered work desks covered with paper files, and old wooden desks that one can't bring oneself to dispose of, adding to the clutter around the office environment. He revealed that hiring new staff was always a challenge, with unforgettable incidents where potential hires would arrive at the company front door, only to look around and then turn away, heading in the opposite direction.
Deciding to take action, a redesign of his office was the solution. He sought the best in office furniture that was ergonomic and height-adjustable, lighting that was healthy for the eyes, and biophilic walls throughout the office. The results were astonishing; not only was the office up to date with today's standards of office language, but recruitment also became much easier, retention rates of existing employees were high, and perhaps most importantly, staff morale increased dramatically, reflecting their growing confidence. It showcased that the company's values were being infused into everything they do, which was evident in their performances.

Have a Bite into Locality.

Whatever we design, I believe local identity is very important, especially in office design. This is not easy to accomplish, as most of the time, this ends up being a silhouette of Taipei 101, or whichever country they are from. Consider the New Taipei Government Office (Comma Lab) as an example. We thought about whether we could design a huge table that allows everyone to gather and work together, similar to infusing the essence of Taiwan's traditional "banquet culture," tying the emotional bond between work and local culture.

New Taipei Government Office - Comma Lab concept diagram
New Taipei Government Office - Comma Lab concept diagram source/JC. Architecture & Design
New Taipei Government Office - Comma Lab
source/JC. Architecture & Design

The World’s Approach to the Office

With this column set to publish in April, I can’t overlook discussing the Milan Furniture Fair - Salone del Mobile Milano. This event draws all the leading furniture manufacturers and brands to Milan, showcasing the industry's finest. Unfortunately, this year’s fair saw a noticeable decline in innovations in office design compared to the previous year. Nevertheless, I had the opportunity to visit the exhibit of USM, a Swiss brand that continues to innovate its classic rod and joint system. They’ve now integrated lighting into the rods, concealing the electronics to maintain the system’s shelving functionality while also illuminating display items. This addition also facilitates a plant-friendly design, enabling plants to thrive within the shelving system—a clever redesign of traditional storage solutions.

USM Shelving system
USM Shelving system source/JC. Architecture & Design

As for home offices, I visited Desalto's booth, which was particularly relevant in today's world affected by COVID-19 and other communicable diseases. It reminded us that working from home remains a viable option, regardless of living space constraints. Desalto offers numerous adaptable solutions for small residences, allowing for the expansion or reduction of home furnishings to maximize the utility of limited spaces.

Desalto exhibition
Desalto exhibition source/JC. Architecture & Design

A Human-Centric Design & Wellness Approach

Here is how I go about developing a practical methodology for all office spaces, using a human-centered approach & wellness thinking, and I’d like to share my approaches with you:

Every office needs storage. Instead of putting them against the wall, centralized storage in the middle of the floor plate acts as a mid-island table at 110cm tall, encouraging interactions with colleagues and peer-to-peer discussions.

Taiwan Design Research Institute Office
Taiwan Design Research Institute Office source/Taiwan Design Research Institute

Thoughtful lighting: Reduce the discomfort of working long hours under strong uniform light. If the lighting environment can change between your pathway from desk to toilet, that in turn already allows the eyes to rest from the 8 hours of constant artificial light on your table.

H&M Taiwan Office
H&M Taiwan Office source/JC. Architecture & Design

Biophilic design: Maximizing natural light and greenery taps into the innate human connection with the natural world and boosts well-being and employee satisfaction. This is not easily done, and I suggest working with a green consultant and plant management company to ensure the longevity of the plants, be ready to have a healthy maintance budget too.

Microsoft Office New Taipei City
Microsoft Office New Taipei City source/JC. Architecture & Design

The Office Blueprint Forward

In wrapping up, the essence of office design transcends cost-saving; it embodies a company’s culture, boosts morale, and shapes perceptions. A strategic, well-crafted space is not just a place of work but a crucible of productivity, collaboration, and corporate identity. By investing in thoughtful design, we invest in our company’s future and in the well-being of everyone who walks through its doors. Let’s design not just for the now, but for the lasting impression our spaces will imprint on employees and clients alike.

2026 DesignBIZ SUMMIT 趨勢論壇 9/3 登場!聚焦「感知,重新定義商業的尺度」,洞悉 AI 時代下的產業變局

2026/07/07
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2026 DesignBIZ SUMMIT 趨勢論壇 9/3 登場!聚焦「感知,重新定義商業的尺度」,洞悉 AI 時代下的產業變局
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以「感知,重新定義商業的尺度」為題,從設計視角出發,探討 AI 應用、品牌轉型、消費體驗新商機。

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【2026 DesignBIZ SUMMIT 趨勢論壇】以「 感知,重新定義商業的尺度 」為題,聚焦「AI 應用、品牌行銷、文化創新」三大核心,從設計與創意視角,拆解未來商業如何從感官觸動走向價值認同,重塑品牌打動人心的驅力。

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感知,重新定義商業的尺度 —— DesignBIZ 趨勢論壇

AI 應用 ⁕ 情緒行銷 ⁕ 品牌設計 ⁕ 消費體驗 ⁕ 文化轉型

⟢ 精彩議程/

▫ Rebranding 的系統邏輯:從不二家 PEKO 看指標系統如何整合品牌設計
講者:木住野彰悟/6D-K Co., Ltd 創辦人暨藝術總監
↳ 拆解不二家品牌重塑幕後:從客戶溝通到設計落地
↳ 從識別、空間到消費場景,如何打造一致、共感的品牌體驗?

講者簡介|木住野彰悟為平面設計工作室 6D 創辦人。其專業實踐聚焦於企業與城市的視覺識別,設計範疇橫跨標誌、包裝、指標系統,以及跨領域的設計系統建構。代表作品包含不二家、神奈川縣立圖書館、出雲大社、京都新風館、哆啦A夢登戶車站等眾多跨領域指標性專案。

▫ 技術美學的破局點:從 AI 流程解構看未來設計的跨域整合力
講者:楊漢軒/ NVIDIA 技術美術工程師
↳ 破除 AI 取代焦慮,解構 AI 底層模型到商業應用層級
↳ 設計生產力的新戰場:展望未來設計的工作型態

講者簡介|現任 NVIDIA 技術美術工程師,具備超過十年的技術美術(Technical Artist)資深實務經驗。長期跨域於科技、遊戲、動畫與數位藝術,擅長在技術與視覺美術之間進行深度轉譯。 曾獲桃源國際藝術獎首獎、參與開發多款跨平台遊戲,最近幾年專注在 AI 軟體與AI模型的訓練與研發。

▫ 走進生活的共感行銷:Spotify 如何用數據驅動洞察,釋放文化穿透力
▹ 講者:廖以琛 April Liao /Spotify Advertising 大中華區負責人
↳ 從用戶洞察到場景行銷,如何活用行為數據,精準勾動消費者情緒?
↳ 洞悉情境式廣告的互動體驗,打造沉浸的品牌共鳴

▫ 從材料到文化,品牌如何讓價值被重新看見
▹ 講者:吳庭安 /W 春池計畫 主理人、春池玻璃副總經理
↳ 從材料與製程創新出發,打造傳產的綠色經濟
↳ 如何將永續設計導入品牌,重構市場的價值認同?

講者簡介|吳庭安,「W 春池計劃」主理人,循環經濟與循環設計的實踐家。以「透明(Transparency)」為核心概念,推動工業、設計與文化的共生循環。其設計與策劃涵蓋材料再生、空間建築、品牌敘事與地方文化再造,主張讓設計成為連結人與自然、產業與社會的透明媒介。

▫ 重新定義「設計感知」:AI 如何介入視覺創作與互動藝術
講者:吳哲宇/新媒體藝術家、墨雨互動設計&MonoLab 創辦人
↳ 互動式的體驗設計,如何重構新媒體藝術的商業邊界?
↳ 從 Taiwan.md 出發,打造 AI friendly 的科技人文環境

講者簡介|吳哲宇,新媒體藝術家,墨雨互動設計與 MonoLab 創辦人。十二年以演算法追問程式碼能否擁有生命與情感,相信機制本身就是作品。作品於威尼斯雙年展、Art Basel Miami 與台北 101 展出,駐研足跡從巴黎 104 到 C-LAB × 法國 IRCAM。2026 發起開源知識庫 Taiwan.md,為台灣寫下 AI 讀得懂的靈魂;線上學生逾兩萬人。

▫ 工藝,在演算法之後:材料如何找到新價值
講者:王識源 & 盛郁庭/ROSO 機器人建造實驗室共同創辦人
↳ 人機協作,如何開啟空間與建築設計的新可能?
↳ 從數位製造到藝術設計,探索傳統材料新應用

▫ 傳承轉譯:以體驗設計重構文化的商業價值
▹ 講者:蔡明倫/POUYUENJI 寶元紀總經理
↳ 餐食、旅宿到體驗,傳產如何跨業態,建立文化品牌生態系?
↳ 傳統茶文化的設計轉譯,打造跨世代共感的生活體驗

講者簡介|蔡明倫,寶成國際集團共同創辦人蔡其建之長子,畢業於台大、哈佛設計研究碩士,曾任寶成工業董事及副總經理。為承續父親對藏茶的熱愛與分享初心,2020 年接任 POUYUENJI 寶元紀總經理,陸續開設《溪山行館》、於京都設立品牌原生店《POUYUENJI KYOTO》與《playtea kyoto》,及苗栗三義《POUYUENJI HILLS 寶元紀之丘》、台中《元紀.台灣菜》等據點,將POUYUENJI逐步打造為國際茶生活品牌。

▫ 字體即品牌策略:超越視覺美感的商業字型決策學
▹ 講者:森田隼矢/Monotype 資深字體設計師
↳ 從 LINE 字體設計出發,字型如何形塑品牌識別、市場行銷與營運?
↳ 跨市場的視覺溝通:字體如何在不同觸點兼顧在地化與通用性?


≣ 參與對象

◦ 品牌經營者・創業者 — 追求策略轉型與品牌再定義的實踐路徑
◦ 跨領域領導者 — 開拓經營視角,強化團隊創意思維
◦ 策略/內容企劃人 — 掌握前線設計與消費趨勢應用
◦ 創意設計工作者 — 強化設計與市場連動思考,拓展設計影響力

≣ 活動資訊

時間| 2026 年 9 月 3 日(四) 10:00-17:00(09:00 進場)
地點|福華國際文教會館 卓越堂(臺北市大安區新生南路三段 30 號)

≣ 票券資訊

◦ 8/17 前!早鳥優惠:3600元 / 人 ❯❯ https://lurl.cc/gM6JsK
◦ 3 人以上團報:3200 元 / 人
◦ 6 人以上團報:3100 元 / 人
◦ 10 人以上團報:3000 元 / 人
◦ 一般票:4500 元 / 人
※ 票券包含 Shopping Design 特刊雜誌乙本(9月出刊,價值 350 元)
※ 票券或內容洽詢:sd@shoppingdesign.com.tw、謝先生 02-8773-9808#285、徐小姐 02-8773-9808#270

≣ 報名須知

※ 論壇提供午餐。
※ 本公司採用電子發票,發票將統一於付款完成後的兩週內由「綠界科技 ECPay」寄送電子發票開立通知至您報名時填寫的發票收件人email。若有公司報帳特殊需求(如更改統編、同筆訂單開立多張發票...等),敬請於報名前來信或來電告知,完成報名後恕無法受理,謝謝。
※ 如需申請退款請於論壇開始日前 8 個工作天告知,我們將收取論壇的 10% 費用以及銀行轉帳之手續費,逾期恕不受理。論壇亦提供名額保留,請於活動前來電或來信告知,可為您保留名額一年,一年內若對其他論壇或課程有興趣可轉移至 Shopping Design 所舉辦之該活動。
※ 主辦單位保留活動大綱異動之權利,更新資訊以活動網頁內容為主。

2026 DesignBIZ SUMMIT 趨勢論壇資訊
9/3(四)趨勢論壇 @福華國際文教會館 2 樓卓越堂(臺北市大安區新生南路三段 30 號)

關於「設計新商業年會 DesignBIZ SUMMIT」
2006 年創立起始,Shopping Design 從個人消費需求出發,傳遞買設計、學設計、享受設計的理念;與讀者分享好設計背後的理念和知識,期待更有意識的消費、有態度的理想生活。 而進入日趨自動化、生活化、娛樂化的消費場景裡,我們開始深度看向市場供給端,分享企業品牌如何運用設計展開溝通、貼近需求、引導創新,深入其中設計之所以能為商業賦能的關鍵、交流共創,進而催生了「設計新商業年會」!

2026 DesignBIZ SUMMIT 設計新商業年會|趨勢論壇 — 感知,重新定義商業的尺度
時間|2026/9/3(四)~2026/9/3(四) 地點|台北市大安區新生南路三段30號
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Vol.156 找回靈感大作戰

3條散步路線・6本靈感日記・10+私房選店・20+找靈感練習。

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