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60 年老台菜餐廳「阿霞飯店」華麗變身！台南三井新據點，彡苗空間實驗以紅蟳「橘」打造整體調性
圖片來源／彡苗空間實驗
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超過一甲子時間，從台南巷弄起家的「阿霞飯店」進駐台南三井Outlet，請來彡苗空間實驗操刀全新空間，以海味紅蟳「橘」打造整體調性！
超過一甲子時間，從台南巷弄起家的阿霞飯店，當今已然是硬功夫台菜的代名詞，不僅是老饕們的共同記憶、在地人的驕傲，更是觀光客慕名朝聖的美食據點。如今阿霞飯店突破已知模式，離開熟悉的市區街道，進駐連結本地與他方、台南高鐵站旁的三井Outlet，特別請來彡苗空間實驗操刀全新空間，整體氛圍調性以深色為盤，盛裝招牌菜–海味紅蟳的橘，創造內斂穩重的用餐體驗，讓這間老台菜餐廳以嶄新姿態繼續寫下一段新的故事。
如同發勁力道吆喝出的狀聲詞，「ASHA」是阿霞飯店集結全新識別的品牌規劃。除了承襲上一代精神外，透過台菜升級、品牌年輕化、創新料理、跨界合作、推出少量套餐等因應不同需求⽽做出的變化，讓一個人也可以輕鬆享受經典的辦桌手路菜，打破許多台菜料理的既定印象。
整體氛圍調性以深色為盤，盛裝招牌菜–海味紅蟳的橘，創造內斂穩重的用餐體驗。迎賓起點沿襲阿霞飯店原址的空間記憶：映入眼簾的場景，是一道轉折向上的階梯，隱隱透光的高點在遠觀之際便有了複層的想像，入口梯廳承接通往二樓的遐思，用餐區域的天花挑出一定深度，透過欄杆的安排創造二樓看台般的存在，同時整合間接照明的表現、在頂部圍塑出連貫的線段。外場站點將「霞」字解構並收斂為幾何量體，在空間中錨定了服務的核心，依其形廓發散出座席間的路徑。
圓形卡座保留了包廂圍合的領域感，敞開的配置寬容地迎接客人入座。藉由材質與比例的搭配，組合出柔中帶剛、豐盛圓潤的厚實感。吧台備料區則從品牌歷史汲取靈感，採樣街邊的點心攤車及早期屋頂力霸鋼架元素，鋪敘過往家常的情感與印象，藉由分層的斜面天花過渡出立面的線條，在框景作用的視覺下，讓備餐與出餐過程也具備了觀賞性。
從料理人之間的比劃，到食客彼此的鬥嘴，餐桌彷彿一場武林，連綿的弧形背牆在進退間劃分出每個座席的區間，形成了襯托這場盛宴的風景，點綴於其中的橘色光源，暈染出如同晚霞的餘暉。
ASHA
空間統籌｜彡苗空間實驗 seed spacelab co.
專案主持｜鄭又維、樂美成、羅開
設計執行｜劉尚澤、曾郁翔
品牌識別｜無氏製作 PiliWu-design
工程執行｜吉祥設計室內裝修工程行
花藝設計｜Essenza Del Tempo
空間攝影｜丰宇影像 Yuchen Chao Photography
ASHA
地址：台南市歸仁區武東里歸仁大道101號
營業時間：11:00-21:00
電話：06 303 3288
資料來源：彡苗空間實驗
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