2024 設計新商業年會—趨勢論壇將於 9/26 在松菸誠品登場！以「我們需要的品牌」為題，探尋未來商業機會，品牌如何應變市場，脫穎而出？
掌握新時代 5 大品牌趨勢！全日型論壇誠品表演廳 9/26 登場
➬ 面對消費者需求日益多樣化，如何打造符合新世代市場需求的品牌價值？
➬ 在激烈的市場競爭中，如何利用設計、創意與科技找到品牌自己的優勢？
➬ 品牌在數位時代下，如何跳脫固有框架適應市場變化，發掘新的商業機會？
2024 設計新商業年會——趨勢論壇，以參與(Participants)、永續(Sustainability)、科技 (Technology) 為 3 大軸心，集結具前瞻性品牌觀點和跨產業經驗的趨勢講者，帶你一起探索——「 我們需要的品牌 The Brands We Need 」，從設計與創意視角看未來的商業機會。
全面升級「品牌競爭力」！品牌溝通、設計參與、創新體驗、AI 行銷......如何助力品牌實現差異化，創造更多商機？從觀點、策略到經營，多重面向一次掌握品牌未來核心趨勢！
➬ 🏃早鳥優惠開跑！最低 71 折優惠：點此報名
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9/26(四) 我們需要的品牌 —— 趨勢論壇 Forum
品牌加值 • 永續發展 • 設計參與 • 科技應用 • 創新體驗
不能錯過的議題趨勢 —— 在品牌百家爭鳴的時代，如何突破框架、適應市場變化，發掘新的商業機會？7 位創新領導人，將展開跨產業、跨領域的觀點激盪！
▫ 內容規劃
① #全球趨勢
品牌使命感與社會影響力的價值創造
↳ 使命感如何助力品牌創新？
↳ 從全球案例解析品牌社會責任的實踐與效益
▹ 講者：東吳大學 社會系 副教授、好事投資工作室 創辦人｜劉維公
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② #設計賦能
設計出價值
↳ 從本土走向國際，設計驅動品牌進化
↳ 設計破界：如何透過跨界整合，為品牌注入新商業價值？
▹ 講者：JL DESIGN 創辦人｜羅申駿
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延伸閱讀
開箱 LOEWE 夜市！由 JL DESIGN、草字頭等聯手策展，集結 6 組藝術家、10 家風格品牌
讓設計深入組織的肌理，營造使用者的美好感受——專訪 JL DESIGN 創辦人、美好金融品牌長 羅申駿
③ #品牌溝通
國際品牌如何在地化溝通，讓品牌深植人心？
↳ 深耕台灣 40 年，從企業精神出發，融入在地化的經營策略
↳ 數位時代的品牌對話：如何滿足多元消費者需求？
▹ 講者：台灣麥當勞 整合行銷群助理副總裁｜林佳縈
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④ #生活提案
不用設計的設計，重複使用的極致
↳ 從「物」到「人」，透過設計打造屬於自己的生活提案
↳ MUJI RENOVATION —— 為創造美好的生活，如何打開新的服務、產品以及商業模式
▹ 講者：台灣無印良品 設計企劃室 室長｜高德城
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➄ #循環經濟
從材料科學到產品設計實踐的永續行動
↳ 從產品到品牌：如何將永續價值融入品牌 DNA？
↳ 以永續發展為核心，打造具商業價值的經營策略
▹ 講者：犀牛盾 共同創辦人、產品開發暨供應鏈管理副總經理｜王靖諭
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⑥ #科技創新
以整合技術創新，開啟新型態展演的品牌體驗
↳ 捷安特、ASUS、Gogoro 都找他！科技如何重塑品牌體驗？
↳「最好的體驗，就是回憶。」以科技打造品牌的新互動模式
▹ 講者：叁式 Ultra Combos 創辦人｜曾煒傑
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➆ #AI商機
AI 賦能！品牌未來的行銷應用
↳ AI 導入如何優化顧客體驗，深化品牌形象？
↳ 洞悉消費者心聲：從數據到決策，AI 實現精準行銷！
▹ 講者：只要有人社群顧問 執行長｜陳思傑
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≣ 參與對象
◦ 品牌經營者、創業家 — 掌握前瞻多元觀點，找到品牌創新經營路徑
◦ 跨領域領導者 — 擴展經營視野，挖掘跨領域實踐的新可能
◦ 策略決策者 — 強化策略思考，實現品牌的持續成長與創新
◦ 創意工作者 — 累積產業趨勢與知識觀點
≣ 活動資訊
時間｜2024 年 9 月 26 日（四） 10:00-17:00
地點｜松山文創園區 誠品表演廳（台北市信義區菸廠路88號B1）
≣ 票券資訊
◦ 三人同行 76 折：3200 元 / 人 ➬ 搶先卡位
◦ 10 人以上團報 71 折：3000 元 / 人
◦ 早鳥 8 折優惠票：3400 元 / 人
◦ 一般原價：4200 元 / 人
※ 贈送 Shopping Design 特刊雜誌乙本（9月出刊，價值 350 元）
※ 票券或內容洽詢：sd@shoppingdesign.com.tw、02-8773-9808 #285 謝先生
2024 DesignBIZ Fest 設計新商業年會資訊
・9.26(四) 趨勢論壇｜誠品表演廳（松菸誠品 B1｜台北市信義區菸廠路88號B1）
・9.27(五)-9.29(日) 主題展會｜松山文創園區 4 號倉庫（台北市信義區光復南路133號）
關於「設計新商業年會 DesignBIZ Fest」
2006 年創立起始，Shopping Design 從個人消費需求出發，傳遞買設計、學設計、享受設計的理念；與讀者分享好設計背後的理念和知識，期待更有意識的消費、有態度的理想生活。 而進入日趨自動化、生活化、娛樂化的消費場景裡，我們開始深度看向市場供給端，分享企業品牌如何運用設計展開溝通、貼近需求、引導創新，深入其中設計之所以能為商業賦能的關鍵、交流共創，進而催生了「設計新商業年會 DesignBIZ Fest」！
更多 2024 DesignBIZ Fest 設計新商業年會消息，請密切關注 Shopping Design 官網與社群平台！
