2024 設計新商業年會—趨勢論壇將於 9/26 在松菸誠品登場！以「我們需要的品牌」為題，探尋未來商業機會，品牌如何應變市場，脫穎而出？
掌握新時代 5 大品牌趨勢！全日型論壇誠品表演廳 9/26 登場
➬ 面對消費者需求日益多樣化，如何打造符合新世代市場需求的品牌價值？
➬ 在激烈的市場競爭中，如何利用設計、創意與科技找到品牌自己的優勢？
➬ 品牌在數位時代下，如何跳脫固有框架適應市場變化，發掘新的商業機會？
2024 設計新商業年會——趨勢論壇，以參與(Participants)、永續(Sustainability)、科技 (Technology) 為 3 大軸心，集結具前瞻性品牌觀點和跨產業經驗的趨勢講者，帶你一起探索——「 我們需要的品牌 The Brands We Need 」，從設計與創意視角看未來的商業機會。
全面升級「品牌競爭力」！品牌溝通、設計參與、創新體驗、AI 行銷......如何助力品牌實現差異化，創造更多商機？從觀點、策略到經營，多重面向一次掌握品牌未來核心趨勢！
➬ 🏃早鳥優惠開跑！最低 71 折優惠：點此報名
{"link":"","title":"","collection":[{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703087205-13374.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703087205-13374.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703087205-13374.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703087205-13374.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703087205-13374.jpg?w=2000&output=webp"},"title":"2023 DesignBIZ \u8da8\u52e2\u8ad6\u58c7"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703086344-26196.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703086344-26196.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703086344-26196.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703086344-26196.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703086344-26196.jpg?w=2000&output=webp"},"title":"2023 DesignBIZ \u8da8\u52e2\u8ad6\u58c7"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703086339-61578.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703086339-61578.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703086339-61578.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703086339-61578.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-12\/img-1703086339-61578.jpg?w=2000&output=webp"},"title":"2023 DesignBIZ \u8da8\u52e2\u8ad6\u58c7"}],"from":"","from_link":"","description":"2023 DesignBIZ \u8da8\u52e2\u8ad6\u58c7\u56de\u9867"}
9/26(四) 我們需要的品牌 —— 趨勢論壇 Forum
品牌加值 • 永續發展 • 設計參與 • 科技應用 • 創新體驗
不能錯過的議題趨勢 —— 在品牌百家爭鳴的時代，如何突破框架、適應市場變化，發掘新的商業機會？7 位創新領導人，將展開跨產業、跨領域的觀點激盪！
▫ 內容規劃
① #全球趨勢
品牌使命感與社會影響力的價值創造
↳ 使命感如何助力品牌創新？
↳ 從全球案例解析品牌社會責任的實踐與效益
▹ 講者：東吳大學 社會系 副教授、好事投資工作室 創辦人｜劉維公
{"link":"","title":"","collection":[{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724064751-27197.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724064751-27197.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724064751-27197.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724064751-27197.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724064751-27197.jpg?w=2000&output=webp"},"title":"Bombas"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724063773-55920.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724063773-55920.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724063773-55920.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724063773-55920.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724063773-55920.jpg?w=2000&output=webp"},"title":"TED"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-03\/img-1710776076-29708.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-03\/img-1710776076-29708.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-03\/img-1710776076-29708.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-03\/img-1710776076-29708.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-03\/img-1710776076-29708.jpg?w=2000&output=webp"},"title":"Two Good"}],"from":"\u5716\u7247\u4f86\u6e90\uff0fBombas\u3001TED\u3001Two Good","from_link":"","description":""}
② #設計賦能
設計出價值
↳ 從本土走向國際，設計驅動品牌進化
↳ 設計破界：如何透過跨界整合，為品牌注入新商業價值？
▹ 講者：JL DESIGN 創辦人｜羅申駿
{"link":"","title":"","collection":[{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061934-39816.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061934-39816.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061934-39816.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061934-39816.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061934-39816.jpg?w=2000&output=webp"},"title":"JL Design"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061927-27595.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061927-27595.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061927-27595.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061927-27595.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061927-27595.jpg?w=2000&output=webp"},"title":"JL Design"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061931-53093.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061931-53093.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061931-53093.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061931-53093.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061931-53093.jpg?w=2000&output=webp"},"title":"JL Design"}],"from":"\u5716\u7247\u63d0\u4f9b\uff0fJL Design","from_link":"","description":"JL DESIGN\u5275\u8fa6\u4eba\u3001\u7f8e\u597d\u91d1\u878d\u54c1\u724c\u9577\u3002\u5c0d\u7f85\u7533\u99ff\u4f86\u8aaa\uff0c\u300c\u8a2d\u8a08\u300d\u4e0d\u53ea\u662f\u89e3\u6c7a\u554f\u984c\u7684\u65b9\u6cd5\uff0c\u66f4\u662f\u4e00\u7a2e\u601d\u8003\u8207\u610f\u5ff5\u7684\u8868\u9054\uff0c\u4e26\u4ee5\u5176\u524d\u77bb\u6027\u7684\u601d\u7dad\u8207\u570b\u969b\u5c08\u696d\u77e5\u8b58\uff0c\u6210\u7acb\u4e86 JL DESIGN\u2014\u2014\u53f0\u7063\u7b2c\u4e00\u9593\u8457\u91cd\u5728\u8a2d\u8a08\u8207\u52d5\u614b\u5f71\u50cf\u7684\u516c\u53f8\u3002\u958b\u62d3\u5275\u610f\u7522\u696d\u5167\u5bb9\u624b\u6cd5\u64cd\u4f5c\u3001\u4e0d\u540c\u898f\u6a21\u71df\u904b\uff0c\u662f\u83ef\u4eba\u4e16\u754c\u5c11\u6578\u517c\u5177\u5275\u610f\u8207\u5927\u578b\u7ba1\u7406\u7d93\u9a57\u7684\u8a2d\u8a08\u5e2b\u8207\u4f01\u696d\u5bb6\u3002"}
延伸閱讀
開箱 LOEWE 夜市！由 JL DESIGN、草字頭等聯手策展，集結 6 組藝術家、10 家風格品牌
讓設計深入組織的肌理，營造使用者的美好感受——專訪 JL DESIGN 創辦人、美好金融品牌長 羅申駿
③ #品牌溝通
國際品牌如何在地化溝通，讓品牌深植人心？
↳ 深耕台灣 40 年，從企業精神出發，融入在地化的經營策略
↳ 數位時代的品牌對話：如何滿足多元消費者需求？
▹ 講者：台灣麥當勞 整合行銷群助理副總裁｜林佳縈
{"link":"","title":"","collection":[{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724307276-64803.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724307276-64803.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724307276-64803.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724307276-64803.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724307276-64803.jpg?w=2000&output=webp"},"title":"\u9ea5\u7576\u52de"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1716887234-21559.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1716887234-21559.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1716887234-21559.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1716887234-21559.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-05\/img-1716887234-21559.jpg?w=2000&output=webp"},"title":"\u9ea5\u7576\u52de\u5834\u57df\u97f3\u6a02\u6539\u9020\u8a08\u5283"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724307270-55621.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724307270-55621.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724307270-55621.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724307270-55621.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724307270-55621.jpg?w=2000&output=webp"},"title":"\u9ea5\u7576\u52de"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2021-10\/img-1635414230-50414.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2021-10\/img-1635414230-50414.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2021-10\/img-1635414230-50414.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2021-10\/img-1635414230-50414.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2021-10\/img-1635414230-50414.jpg?w=2000&output=webp"},"title":"\u9ea5\u7576\u52de\u85af\u689d\u5b57\u9ad4"}],"from":"\u5716\u7247\u4f86\u6e90\uff0f\u53f0\u7063\u9ea5\u7576\u52de","from_link":"","description":""}
④ #生活提案
不用設計的設計，重複使用的極致
↳ 從「物」到「人」，透過設計打造屬於自己的生活提案
↳ MUJI RENOVATION —— 為創造美好的生活，如何打開新的服務、產品以及商業模式
▹ 講者：台灣無印良品 設計企劃室 室長｜高德城
{"link":"","title":"","collection":[{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061484-16096.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061484-16096.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061484-16096.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061484-16096.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061484-16096.jpg?w=2000&output=webp"},"title":"\u7121\u5370\u826f\u54c1"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061489-52244.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061489-52244.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061489-52244.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061489-52244.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061489-52244.jpg?w=2000&output=webp"},"title":"\u7121\u5370\u826f\u54c1"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061493-22311.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061493-22311.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061493-22311.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061493-22311.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061493-22311.jpg?w=2000&output=webp"},"title":"\u7121\u5370\u826f\u54c1"}],"from":"\u5716\u7247\u4f86\u6e90\uff0f\u7121\u5370\u826f\u54c1","from_link":"","description":"MUJI RENOVATION \u5728\u53f0\u7063\u63d0\u4f9b\u7684\u751f\u6d3b\u670d\u52d9\uff0c\u5305\u62ec\u4e08\u91cf\u3001\u8a2d\u8a08\u3001\u898f\u5283\u7a7a\u9593\u3001\u5bb6\u5177\u5c0f\u7269\u9078\u8cfc\uff0c\u751a\u81f3\u6ce5\u4f5c\u3001\u7ba1\u7dda\u8207\u71c8\u5177\uff0c\u90fd\u80fd\u7531\u53f0\u7063\u7121\u5370\u826f\u54c1\u5408\u4f5c\u7684\u8a2d\u8a08\u5e2b\u8207\u5de5\u73ed\u76f4\u63a5\u65bd\u5de5\u6253\u9020\uff0c\u7b49\u65bc\u7121\u5370\u826f\u54c1\u5c31\u662f\u4f60\u7684\u5ba4\u5167\u8a2d\u8a08\u5e2b\u3002\u548c\u5230\u9580\u5e02\u8cb7\u50a2\u4ff1\u6700\u5927\u4e0d\u540c\u7684\u662f\uff0c\u8a2d\u8a08\u5e2b\u53ef\u4ee5\u6839\u64da\u4e0d\u540c\u4eba\u6578\u3001\u4f7f\u7528\u60c5\u5883\u548c\u7a7a\u9593\u578b\u614b\uff0c\u898f\u5283\u51fa\u4e0d\u540c\u529f\u80fd\u7684\u7121\u5370\u7a7a\u9593\u3002"}
➄ #循環經濟
從材料科學到產品設計實踐的永續行動
↳ 從產品到品牌：如何將永續價值融入品牌 DNA？
↳ 以永續發展為核心，打造具商業價值的經營策略
▹ 講者：犀牛盾 共同創辦人、產品開發暨供應鏈管理副總經理｜王靖諭
{"link":"","title":"","collection":[{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386022-72502.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386022-72502.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386022-72502.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386022-72502.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386022-72502.jpg?w=2000&output=webp"},"title":"\u7280\u725b\u76fe\u5faa\u74b0\u6982\u5ff5\u5c55\u300cRHINO LOOP: 0\u300d"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386037-67974.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386037-67974.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386037-67974.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386037-67974.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386037-67974.jpg?w=2000&output=webp"},"title":"\u7280\u725b\u76fe\u5faa\u74b0\u6982\u5ff5\u5c55\u300cRHINO LOOP: 0\u300d"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386027-98532.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386027-98532.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386027-98532.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386027-98532.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-06\/img-1717386027-98532.jpg?w=2000&output=webp"},"title":"\u7280\u725b\u76fe\u5faa\u74b0\u6982\u5ff5\u5c55\u300cRHINO LOOP: 0\u300d"}],"from":"\u5716\u7247\u4f86\u6e90 \/ \u7280\u725b\u76fe","from_link":"","description":"\u7280\u725b\u76fe\u5f9e\u4fdd\u8b77\u884c\u52d5\u88dd\u7f6e\u958b\u59cb\uff0c\u5341\u5e74\u591a\u4f86\u9010\u6f38\u6210\u70ba\u4e0d\u53ef\u6216\u7f3a\u7684\u751f\u6d3b\u5925\u4f34\uff1a\u8ddf\u4f60\u6f2b\u904a ACG \u5b87\u5b99\u3001\u548c\u4ed6\u958b\u5c55\u85dd\u8853\u5275\u4f5c\u7684\u5883\u754c\u3001\u966a\u5979\u4e0a\u5c71\u4e0b\u6d77\uff0c\u80a9\u8ca0\u5b88\u8b77\u81ea\u7136\u7684\u4f7f\u547d\u3002\u6211\u5011\u767c\u73fe\u6bcf\u500b\u4eba\u90fd\u64c1\u6709\u7368\u4e00\u7121\u4e8c\u7684\u4e16\u754c\u89c0\uff0c\u7cbe\u5f69\u8d85\u4e4e\u60f3\u50cf\uff1b\u4e5f\u6b63\u56e0\u70ba\u6bcf\u4e00\u7a2e\u4e16\u754c\u90fd\u7121\u53ef\u53d6\u4ee3\uff0c\u66f4\u503c\u5f97\u7280\u725b\u76fe\u50be\u76e1\u5168\u529b\u5b88\u8b77\u5b83\u5011\u7684\u5343\u59ff\u767e\u614b\u3002"}
⑥ #科技創新
以整合技術創新，開啟新型態展演的品牌體驗
↳ 捷安特、ASUS、Gogoro 都找他！科技如何重塑品牌體驗？
↳「最好的體驗，就是回憶。」以科技打造品牌的新互動模式
▹ 講者：叁式 Ultra Combos 創辦人｜曾煒傑
{"link":"","title":"","collection":[{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061142-87407.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061142-87407.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061142-87407.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061142-87407.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724061142-87407.jpg?w=2000&output=webp"},"title":""},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-02\/img-1675675596-12233.jpeg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-02\/img-1675675596-12233.jpeg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-02\/img-1675675596-12233.jpeg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-02\/img-1675675596-12233.jpeg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-02\/img-1675675596-12233.jpeg?w=2000&output=webp"},"title":""},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-10\/img-1698218316-52370.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-10\/img-1698218316-52370.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-10\/img-1698218316-52370.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-10\/img-1698218316-52370.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2023-10\/img-1698218316-52370.jpg?w=2000&output=webp"},"title":""}],"from":"\u5716\u7247\u4f86\u6e90\uff0f\u53c1\u5f0f","from_link":"","description":"\u53c1\u5f0f\uff0c\u4e00\u500b\u6578\u4f4d\u9ad4\u9a57\u8a2d\u8a08\u5718\u968a\uff0c\u6210\u7acb\u65bc2010\u5e74\u7684\u6700\u5f8c\u4e00\u5929\uff0c\u7531\u4e00\u7fa4\u71b1\u611b\u5be6\u9a57\u7684\u5404\u9818\u57df\u5c08\u696d\u5de5\u4f5c\u8005\u7d44\u6210\u3002\u56e0\u70ba\u76f8\u4fe1\u5353\u8d8a\u7684\u4f5c\u54c1\u4f86\u81ea\u65bc\u4e0d\u540c\u9818\u57df\u9593\u7684\u5316\u5b78\u53cd\u61c9\uff0c\u65bc\u662f\u624b\u8457\u6578\u4f4d\u5de5\u5177\u652a\u62cc\u8457\u7f8e\u5b78\u3001\u5275\u610f\u3001\u6982\u5ff5\u3001\u8996\u89ba\u3001\u79d1\u6280\u3001\u7a7a\u9593\u3001\u88dd\u7f6e\u8207\u8072\u97f3\u7b49\u5143\u7d20\uff0c\u5c07\u5275\u65b0\u7cbe\u795e\u653e\u5728\u6700\u524d\uff0c\u6253\u9020\u5167\u5fc3\u61a7\u61ac\u7684\u4f5c\u54c1\u6a23\u614b\u3002"}
➆ #AI商機
AI 賦能！品牌未來的行銷應用
↳ AI 導入如何優化顧客體驗，深化品牌形象？
↳ 洞悉消費者心聲：從數據到決策，AI 實現精準行銷！
▹ 講者：只要有人社群顧問 執行長｜陳思傑
{"link":"","title":"","collection":[{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-01\/img-1706264083-19265.jpeg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-01\/img-1706264083-19265.jpeg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-01\/img-1706264083-19265.jpeg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-01\/img-1706264083-19265.jpeg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-01\/img-1706264083-19265.jpeg?w=2000&output=webp"},"title":"DesignBIZ \u9673\u601d\u5091\u5c08\u6b04#1"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724060974-40669.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724060974-40669.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724060974-40669.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724060974-40669.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724060974-40669.jpg?w=2000&output=webp"},"title":"\u53ea\u8981\u6709\u4eba\u793e\u7fa4\u9867\u554f"},{"src":{"o":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724060969-96116.jpg?w=2000&output=webp","xs":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724060969-96116.jpg?w=100&output=webp","s":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724060969-96116.jpg?w=600&output=webp","m":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724060969-96116.jpg?w=900&output=webp","l":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2024-08\/img-1724060969-96116.jpg?w=2000&output=webp"},"title":"\u53ea\u8981\u6709\u4eba\u793e\u7fa4\u9867\u554f"}],"from":"\u5716\u7247\u4f86\u6e90\uff0f\u53ea\u8981\u6709\u4eba\u793e\u7fa4\u9867\u554f","from_link":"","description":"Jesse \u5091\u54e5\uff0c\u73fe\u4efb\u53ea\u8981\u6709\u4eba\u793e\u7fa4\u9867\u554f\u57f7\u884c\u9577\uff0c\u540c\u6642\u4e5f\u662f\u64c1\u6709\u8d85\u904e 8 \u842c\u540d\u6210\u54e1\u7684\u6df1\u5ea6\u793e\u7fa4\u884c\u92b7\u8a0e\u8ad6\u793e\u7fa4\u300c\u793e\u7fa4\u4e3c\u300d\u5275\u8fa6\u4eba\uff0c\u66fe\u4efb Facebook Community Leadership Circle \u5b98\u65b9\u6307\u5b9a\u4ee3\u8868\u3002\u5c08\u6ce8\u5728\u793e\u7fa4\u884c\u92b7\u9818\u57df\uff0c\u5354\u52a9 foodpanda\u3001\u9ea5\u7576\u52de\u3001IKEA\u3001\u5168\u5bb6\u3001TOYOTA ... \u7b49\u54c1\u724c\u898f\u5283\u884c\u92b7\uff0c\u4e26\u5e36\u9818\u5718\u968a\u62ff\u4e0b\u5e74\u5ea6\u5091\u51fa\u7368\u7acb\u4ee3\u7406\u5546 \u3001\u5e74\u5ea6\u5091\u51fa\u5275\u610f\u5718\u968a\u3001\u5e74\u5ea6\u5091\u51fa\u793e\u7fa4\u7d93\u71df\u5718\u968a\u30014A \u5ee3\u544a\u734e\u3001\u6642\u5831\u91d1\u624b\u6307\u734e\u3001DSA \u6578\u4f4d\u5947\u9ede\u734e\u3001 \u5e74\u5ea6\u5341\u5927\u5ee3\u544a\u91d1\u53e5 ... \u7b49\u591a\u9805\u5ee3\u544a\u734e\u9805\u3002"}
≣ 參與對象
◦ 品牌經營者、創業家 — 掌握前瞻多元觀點，找到品牌創新經營路徑
◦ 跨領域領導者 — 擴展經營視野，挖掘跨領域實踐的新可能
◦ 策略決策者 — 強化策略思考，實現品牌的持續成長與創新
◦ 創意工作者 — 累積產業趨勢與知識觀點
≣ 活動資訊
時間｜2024 年 9 月 26 日（四） 10:00-17:00
地點｜松山文創園區 誠品表演廳（台北市信義區菸廠路88號B1）
≣ 票券資訊
◦ 三人同行 76 折：3200 元 / 人 ➬ 搶先卡位
◦ 10 人以上團報 71 折：3000 元 / 人
◦ 早鳥 8 折優惠票：3400 元 / 人
◦ 一般原價：4200 元 / 人
※ 贈送 Shopping Design 特刊雜誌乙本（9月出刊，價值 350 元）
※ 票券或內容洽詢：sd@shoppingdesign.com.tw、02-8773-9808 #285 謝先生
2024 DesignBIZ Fest 設計新商業年會資訊
・9.26(四) 趨勢論壇｜誠品表演廳（松菸誠品 B1｜台北市信義區菸廠路88號B1）
・9.27(五)-9.29(日) 主題展會｜松山文創園區 4 號倉庫（台北市信義區光復南路133號）
關於「設計新商業年會 DesignBIZ Fest」
2006 年創立起始，Shopping Design 從個人消費需求出發，傳遞買設計、學設計、享受設計的理念；與讀者分享好設計背後的理念和知識，期待更有意識的消費、有態度的理想生活。 而進入日趨自動化、生活化、娛樂化的消費場景裡，我們開始深度看向市場供給端，分享企業品牌如何運用設計展開溝通、貼近需求、引導創新，深入其中設計之所以能為商業賦能的關鍵、交流共創，進而催生了「設計新商業年會 DesignBIZ Fest」！
更多 2024 DesignBIZ Fest 設計新商業年會消息，請密切關注 Shopping Design 官網與社群平台！
