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精品咖啡「Blue Bottle」在東京六本木再度展店
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發跡於美國奧克蘭的精品咖啡品牌Blue Bottle Coffee 最近在東京六本木開了新店。
文字＝胡瑩
發跡於美國奧克蘭的精品咖啡品牌Blue Bottle Coffee 最近在東京六本木開了新店。
這家咖啡深受許多潮流人士和咖啡同好青睞，雖然在2015年才登陸日本，卻已接連在東京開出清澄白河店、南青山店、新宿店以及六本木店4家分店，甚至有說法是「引發了東京的第三波咖啡熱潮」。不過日本的精品咖啡競爭相當激烈，真要細究，Blue Bottle並非表現最好的那一個。
六本木熱鬧喧囂，大量公司職員每日往來，看起來是合理的開店選址地。不過，儘管坐於繁鬧街區，六本木店卻頗有些大隱隱於市的意味，藏在一個高樓一層背後的角落，面對著一處有堆石和池塘的小型公共休閒場地。這裡平日沒有車輛通行，路過的客人多是前去附近初建於14 世紀的龍光寺（Dragon Light Temple）參觀的人。
操刀設計Blue Bottle Coffee六本木新店的，仍是為其設計東京其他三家分店的本土建築事務所Schemata。
基於選址，Schemata 團隊提出了「主動擁抱周邊環境」的設計方案，選擇了椴木膠合板為主體室內材料，用於室內櫃體、吧台、工作台乃至桌椅。
整個近140 平米的空間除了外立面一處Blue Bottle Coffee 亮眼的藍色logo 之外，幾無醒目裝飾，淡雅自然，輕易就融入了周圍環境。因為裝修風格和Apple Store 過於相似，Blue Bottle 也被稱為精品咖啡界的蘋果。
相較於前三家分店，六本木店的體量較小，僅能容納27 個座席，所用咖啡豆皆為清澄白河分店每日烘焙直送，還推出了六本木店限定商品，6款不同種類的有機野菜三明治套餐，一邊享用咖啡，一邊品嚐輕食。
接下來，Blue Bottle Coffee預計今年還將接連在東京開出中目黑店及品川店，持續擴張的步伐，就像其創始人兼CEO James Freeman曾在受訪時提到的，他認為日本市場已經有了足夠的對於精品咖啡有鑑賞能力的消費群體。
######清澄白河店
######南青山店
######新宿店
######圖片來源=Schemata、Blue Bottle Coffee
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