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400px)\u0022\u003E\n \u003Cimg loading=\u0022lazy\u0022 src=\u0022https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2017-07\/img-1499944231-78536.jpg?w=600\u0026amp;output=webp\u0022 alt=\u0022\u7d10\u7d04\u4e9e\u99ac\u905c_06.jpg\u0022 \/\u003E\n \u003C\/picture\u003E\n\n\t\t\t\t\u003C\/div\u003E\n\n\t\t\t\t\u003Cdiv class=\u0022inf\u0022\u003E\n\t\t\t\t\u003Cdiv class=\u0022inf-head\u0022\u003E\n\t\t\t\t\t\n \u003Cdiv class=\u0022description\u0022\u003E\n \n \n \u003Cspan class=\u0022from\u0022\u003E\n \u651d\u5f71=\u8afe\u4f2f\u7279\u2573\u827e\u8299\u7433\n \u003C\/span\u003E\n \u003C\/div\u003E\n \t\t\t\t\u003C\/div\u003E\n\t\t\t\t\n\t\t\u003C\/div\u003E\n\t\t\n\t\u003C\/div\u003E\n\u003C\/div\u003E\n \n\u003Cp\u003E\u7576\u7136\u66f8\u5e97\u7684\u4e00\u89d2\u4e5f\u5c55\u793aKindle\u96fb\u5b50\u66f8\u3001Fire\u5e73\u677f\u3001\u4e32\u6d41\u5668\u53caEcho\u667a\u6167\u7ba1\u5bb6\u7b49\u81ea\u5bb6\u7522\u54c1\u8b93\u9867\u5ba2\u8a66\u7528\uff0c\u4e26\u7531\u5c08\u4eba\u89e3\u8aaa\u793a\u7bc4\u3002\u9810\u8a08\u5e74\u5e95\u524d\uff0c\u5e1d\u570b\u5927\u5ec8\u65c1\u6703\u6709\u7d10\u7d04\u7b2c\u4e8c\u9593\u4e9e\u99ac\u905c\u66f8\u5e97\u958b\u59cb\u71df\u696d\u3002\u4e9e\u99ac\u905c\u7684\u4e0b\u4e00\u6b65\u7e3d\u51fa\u4eba\u610f\u6599\u4e4b\u5916\uff0c\u63a5\u4e0b\u4f86\u9084\u6703\u6709\u4ec0\u9ebc\u7a81\u7834\u4e4b\u8209\u5c31\u8b93\u6211\u5011\u62ed\u76ee\u4ee5\u5f85\u5427\uff01\u003C\/p\u003E\n\u003Cp\u003E\u5730\u5740\uff1a10 Columbus Circle, #304 New York, NY 10019\u003Cbr\u003E\n\u71df\u696d\u6642\u9593\uff1a\u9031\u4e00\uff5e\u9031\u516d10:00-21:00\u3001\u9031\u65e511:00-19:00\u003Cbr\u003E\n\u003Ca href=\u0022www.amazon.com\/amazonbooks\u0022 title=\u0022\u9023\u7d50\u8aaa\u660e\u0022\u003Ewww.amazon.com\/amazonbooks\u003C\/a\u003E\u003C\/p\u003E\n","authors":"","editor":"\u8afe\u4f2f\u7279\u2573\u827e\u8299\u7433","date":"2017.07.13","date2":"Jul.13","time":"07:07 PM","my_publish_date":"2017-07-13T19:15:00+08:00","to_publish_date":"2017\/07\/13","url":"https:\/\/www.shoppingdesign.com.tw\/post\/view\/1967"}
未來的書店可以怎麼逛？來紐約亞馬遜書店一探究竟
攝影=諾伯特╳艾芙琳
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作為Amazon.com的實體延伸，紐約亞馬遜書店結合虛擬操作，顛覆過往的書店體驗。
前不久亞馬遜收購高檔有機超市Whole Foods Market的驚人消息仍餘波盪漾，讓人想起這些年多間老牌連鎖書店不敵亞馬遜的網路銷售商業模式，全都營收下降甚至倒閉；而就在許多人認定「書店已死」時，亞馬遜反而逆其道而行，開起了實體書店Amazon Books，步步令人驚奇。
今年5月，亞馬遜在紐約市哥倫布圓環（Columbus Circle）旁的高檔購物中心開了全世界第7間，也是紐約首間的Amazon Books；諷刺的是，當年擁有超過500間分店，被亞馬遜擊潰而熄燈的Borders書店，就曾開在這。
這間不到85坪的亞馬遜書店有許多創新特色：店內的3000本書，完全依照網站大數據的暢銷書或讀者評鑑四顆星以上的作品獲選，可說是由讀者所策劃的書店。每本書的下方都有從網路上擷取的書評，而且全部以封面擺放。書的分類極有創意特色，也有如同網站上「你若喜歡這本書，那一定會愛這些書」的推薦專區。
書上沒有折價貼紙，但可使用手機App拍封面、或在一旁的機器掃描；會出現Prime會員的特價，或非會員的原價，這是吸引大眾加入亞馬遜生態系統很大的誘惑。結帳時可用App的條碼掃描付費，讓現實世界直接與虛擬網路處處無縫接軌。
當然書店的一角也展示Kindle電子書、Fire平板、串流器及Echo智慧管家等自家產品讓顧客試用，並由專人解說示範。預計年底前，帝國大廈旁會有紐約第二間亞馬遜書店開始營業。亞馬遜的下一步總出人意料之外，接下來還會有什麼突破之舉就讓我們拭目以待吧！
地址：10 Columbus Circle, #304 New York, NY 10019
營業時間：週一～週六10:00-21:00、週日11:00-19:00
www.amazon.com/amazonbooks
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